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All Journal JBMR: Journal of Business and Management Review International Journal of Management and Business
Martio, Nazmi Ahmad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The mediating role of E-trust in the relationships between E-service quality and E-Satisfaction on Gen Z users Shopee Apps Martio, Nazmi Ahmad; Mugiono; Wahdiyat Moko
Journal of Business and Management Review Vol. 4 No. 11 (2023): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr411.8322023

Abstract

The aim of this study is to observe the effect of e-service quality on e-satisfaction mediated by e-trust in Shopee application users among generation Z. Excessive trust in users could be capable of growing the resulting sense of satisfaction. User satisfaction may be used by organizations to enhance quality and attract new users. This study is protected in the explanatory research category. Respondents in this look-at have been Shopee application users in Malang city. Identifying the type of samples in this observation used a purposive sampling approach with a sample size of 150 respondents. The record collection method makes use of a questionnaire, and the data are analyzed using PLS-SEM 3.3. The study's outcomes show that e-service quality has a significant impact on e-satisfaction. E-service quality has a significant impact on e-trust, and e-trust has a significant effect on e-satisfaction. e-trust can bridge the mediating position within the courtship between e-service quality and e-satisfaction. It's broadly hoped that the Shopee application can hold and grow user trust, mainly in Gen Z. Keywords: E-service quality; E-satisfaction; E-trust.
Promotion Mix Analysis Of Customer Interest In Gold Savings Products: Study at PT. Pegadaian Syariah Landungsari Branch Martio, Nazmi Ahmad
International Journal of Management and Business Vol. 1 No. 1 (2024): January
Publisher : International Research & Development for Human Beings (IRDH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64515/ijmb.v1i1.3

Abstract

The aim of the research is to determine that customer interest in utilizing Gold Savings products at PT. Pegadaian Syariah Landungsari Branch is influenced by public relations, sales promotions, personal sales, and advertising. This investigation used a descriptive quantitative research design, analyzing data from customer questionnaires for Gold Savings and then summarizing the findings of that analysis. The findings of the study indicate that at the PT. Pegadaian Syariah Landungsari Branch, the promotional mix has a significant impact on consumer decisions and interest in saving. This is evident in the sales promotion variable (Sales Promotion) with an average strongly agree percentage of 62.5% and the advertising variable (Adverising), which has an average strongly agree percentage of 61%. the variable for personal selling (Personal Selling), which has an average of The public relations variable has an average percentage of 60% strongly agree, and the overall percentage is 60% strongly agree. This indicates that the PT. Pegadaian Syariah Landungsari Branch marketing mix has been successful, with an average per variable of over 50%.
Co-Authors Mugiono Wahdiyat Moko