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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Ekonomi dan Bisnis Management and Economics Journal (MEC-J) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Social Science Studies Reviu Akuntansi, Manajemen, dan Bisnis Journal of International Conference Proceedings Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial
Wahdiyat Moko
Faculty Of Economics And Business, Universitas Brawijaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Marketing Strategy in Political Competition: A Case of the Campaign Team Samahuddin and La ntau Riki, Riki; Moko, Wahdiyat; Djazuli, Atim
MEC-J (Management and Economics Journal) Vol 4, No 1 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (631.335 KB) | DOI: 10.18860/mec-j.v4i1.7041

Abstract

Abstract: This study aims to understand and explore the political marketing strategy of SAMATAU's campaign team in winning the political competition at the local level. Using a single Holistic interpretative case study (Robert K Yin, 2011), on the campaign team of Samahuddin - La Ntau, in this case as, the incumbent challenger as well as the winner of the Regent Election in 2017. The results of the study show that although the Samahuddin-La Ntau couple was categorized as a newcomer to the political competition, the campaign team of SAMATAU had several conditions and strategies in winning the competition including surveying and grouping voters, understand the characteristics and nature of voters, target actions, political image formations (framing), and also implementation of political programs that include political products, political campaigns, political venues, and political capital. In order to control the political programs that have been designed by the contestant, then the SAMATAU team conducts scheduled and unscheduled monitoring and evaluation. The implication of this study is that political marketing strategies give information to politicians, where this strategy is a systematic approach to help competitors in winning political competition.
Determining Factors of Community Commitment in Automotive and Sneaker Communities Moko, Wahdiyat; Barinta, Dunga Dwi; Wati, Cicik Retno
MEC-J (Management and Economics Journal) Vol 5, No 1 (2021)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v5i1.10146

Abstract

This study to examine the effect of brand community integration and perceived benefits on community commitment as moderated by type of community. This study uses a quantitative approach with a hypothesis testing approach. The sample of this research is the automotive and sneaker communities. The data analysis used was SEM analysis using PLS software. Variable Brand Community Integration (x1) does not have the effect of significantly at variable community commitment (Y) and the perceived benefit (X2 ) effect is significant to the variable community commitment (Y). The study explains how importance of brand community integration and perceived benefits have a contribution to building brand community commitment. Companies can pay attention to community involvement in increasing their commitment to continue using the product. Besides, Members of communities will tend to pay attention to the benefits that they get to follow the community, It is can be used by companies to improve the provision of benefits to the members, and will give benefits for the company to increase the commitment of the customers.
An Explanatory Study of the Usefulness of Sustainable Relationship of Event Organizer Industry in Indonesia Wahdiyat Moko
APMBA (Asia Pacific Management and Business Application) Vol 8, No 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.142 KB) | DOI: 10.21776/ub.apmba.2019.008.01.3

Abstract

MICE business has undergone an accelerated development giving growing opportunity for event organizer industries. Therefore it causes an unvoidable competition among event organizer companies, especially in Indonesia where the MICE business has growing significantly in the past decade. This research explores the expected sustainable relationship between event organizer company and the event industry’s company owner. Using qualitative research with phenomenological approach with in depth interview of nine owner of event organizer companies and event – the research revealed that a sustainable relationship between the event organizer company and event industry’s company owner influences three important aspects such as = mutual benefit, company policies, and interpersonal relationships. In relate with healthy relationship, the form of relationship done by an event organizer aimed at creating a sustainable relationship with event industry’s company owner that indicated by event quality, creativity, trust, and loyalty. In acknowledging the results, further research can address the relationship between event quality, creativity, trust and customer loyalty, and the business performance.
Influence Socially Responsible Human Resource Management, Technostress Creators And Employee Satisfaction To Use Fintech (Study On Financial Institutions In Indonesia) Niki Sanjaya; Ben-Roy Do; Ubud Salim; Wahdiyat Moko
APMBA (Asia Pacific Management and Business Application) Vol 7, No 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.334 KB) | DOI: 10.21776/ub.apmba.2018.007.02.2

Abstract

This study aims to examine and analyze the positive influence between the variables Socially Responsible Human Resource Management (SRHRM), Technostress Creators, employee job satisfaction on the use of Financial Technology (FinTech). The study sample consisted of 152 employees as respondents who worked in several financial institutions in Indonesia, such as banking, securities, insurance and leasing. Data obtained online through Google Form during March to May 2018. Data analysis methods use PLS-SEM to analyze data and verify research hypotheses. The results showed that the results of hypothesis 1) SRHRM had a positive impact on the purpose of using FinTech, 2) SRHRM had a positive impact on Technostress Creators, 3) Technostress Creators had a positive impact on the purpose of using FinTech, 4) SRHRM had a psychological impact on employee job satisfaction when using FinTech, 5) employee job satisfaction has a positive impact on the purpose of using FinTech
DAMPAK KEBERADAAN SUPERMARKET TERHADAP PEDAGANG PASAR TRADISIONAL Gunawan Adi Mulyo; Wahdiyat Moko
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 1: Semester Ganjil 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9.061 KB)

Abstract

Tujuan Penelitian 1) Menganalisis pengaruh Lokasi keberadaan Supermarket terhadap Omzet penjualan di pasar tradisional. 2) Menganalisis pengaruh Harga produk di Supermarket terhadap Omzet penjualan di pasar tradisional. 3) Untuk mengetahui variabel apa yang paling berpengaruh terhadap Omzet penjualan di pasar tradisional. Hasil penelitian ini diharapkan bermanfaat bagi pedagang pasar tradisional dan pasar modern yang dapat digunakan sebagai bahan pertimbangan dalam membuat kebijakan untuk mengembangkan strategi pemasarannya, serta bagi Pemerintah Kota juga dapat digunakan sebagai bahan pertimbangan dalam membuat kebijakan agar dapat menjaga kelangsungan hidup dua jenis pasar yang berbeda ini. Penelitian ini menggunakan pendekatan penelitian survai. Penelitian Survai adalah sebagai penyelidikan yang diadakan untuk memperoleh fakta-fakta dari gejala-gejala yang ada dan mencari keterangan-keterangan secara faktual, baik tentang institusi sosial, ekonomi, atau politik dari suatu kelompok ataupun suatu daerah, dengan mengambil lokasi . Penelitian ini berlokasi pada enam pasar tradisional yang berada di sekitar Giant Supermarket kawi kota Malang yaitu, pasar Oro-oro Dowo, pasar Bareng, pasar Mergan, pasar Besar, pasar Kasin, pasar Klojen di Kota Malang. Alat analisis data yang digunakan dalam penelitian ini yaitu regresi linier berganda dengan menggunakan uji F dan uji t. Berdasarkan hasil uji secara simultan dengan menggunakan uji F dapat diketahui bahwa variabel lokasi supermarket, harga jual barang, dan promosi berpengaruh signifikan secara simultan terhadap omzet pedagang di pasar tradisional. Hasil ini dapat dibuktikan dengan nilai F hitung> F tabel (19.899 > 2,9752). Hasil uji secara parsial dengan menggunakan uji t dapat diketahui bahwa variabel Lokasi supermarket, dan Harga jual barang tidak berpengaruh secara parsial tidak berpengaruh signifikan terhadap omzet pedagang di pasar tradisional, hal ini dapat dibuktikan dengan nilai t hitung < t table. variabel promosi secara parsial berpengaruh signifikan terhadap omzet pedagang di pasar tradisional, hal ini dapat dibuktikan dengan nilai t hitung > t table.     Kata Kunci: Lokasi Supermarket, Harga Jual Barang, Promosi, dan Omset Pedagang Pasar Tradisional.
Praktek Manajemen Sumber Daya Manusia Berbasis Kompetensi pada Organisasi Sektor Publik Alfian Rosiadi; Margono Setiawan; Wahdiyat Moko
Jurnal Manajemen dan Kewirausahaan Vol 6, No 2 (2018): December 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v6i2.2208

Abstract

This study aims to explore human resource management practice based on competency in public sector organizations by taking case studies at the Government of Tulungagung Regency. The human resource management practice based on competency  in public sector organizations have been conducted through the application of Law no. 5/2014 about the State Civil Apparatus. This study uses a qualitative approach where data obtained through semi-structured in-depth interviews of 7 (seven) research informants which authorized in public sector human resource management. The results of data analysis shows that the implementation of human resources management practice based on competency is found in the recruitment and selection process, career management and competency development. But human resources management  practice  on competency is not  found  in the performance appraisal.  https://doi.org/10.26905/jmdk.v6i2.2208
Minat berwirausaha dari mahasiswa di Nusa Tenggara Timur Hedwigh Hendrikus Temai Lejap; Wahdiyat Moko; Kusuma Ratnawati
Jurnal Ekonomi dan Bisnis Vol 23 No 1 (2020)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.244 KB) | DOI: 10.24914/jeb.v23i1.2822

Abstract

Penelitian ini dilakukan di tiga universitas terbesar di Provinsi Nusa Tenggara Timur, yaitu Universitas Nusa Cendana, Universitas Kristen Artha Wacana, dan Universitas Katolik Widya Mandira. Tujuan utama dari penelitian ini adalah untuk menguji pengaruh dari sikap kewirausahaan, norma subjektif, efikasi diri, dan kesiapan instrumen terhadap minat berwirausaha yang dimiliki oleh mahasiswa. Penelitian ini mengolah data primer dari kuesioner yang disebarkan kepada 411 mahasiswa. Sampel penelitian ditentukan dengan metode purposive sampling dengan pertimbangan mahasiswa strata satu minimal semester empat. Instrumen analisis yang dipakai adalah regresi linear berganda. Temuan penelitian memperlihatkan bahwa sikap kewirausahaan, norma subjektif, efikasi diri, dan kesiapan instrumen memiliki pengaruh yang positif dan signifikan terhadap minat berwirausaha.
Exploring Characteristics of Digital Organizational Culture in Post COVID-19: A Systematic Literature Review Muhammad Jasrif Teguh; Noermijati Noermijati; Wahdiyat Moko; Rofiaty Rofiaty
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1669

Abstract

This systematic literature research explored the characteristics of Digital Organizational Culture (DOC) in the Post Covid-19 period. Data on specific criteria of 63 DOC articles published between 2020 and 2022 were collected from the Google Scholar database using the Publish or Perish software. The data collected were analyzed using the matrix synthesis method and source suitability index technique. The results showed that ten DOC characteristics meet the criteria, including cross-functional collaboration, digital leadership, digital innovation culture, employee digital skills, digital technology change orientation, digital data management, risk-taking, customer digital experience focus, flexibility agility, and digital mindset. Consistency of key elements from at least three sources is required for further model development. The practical implications of this research are expected to serve as a guide for the implementation of DOC in the future, both in terms of its impact on the success of digital transformation and on organizational performance, especially in the post-COVID-19. Keywords: Digital Transformation, Digital Organizational Culture, Digital Corporate Culture, Post COVID-19
The Development of Modern Business Supported by Local Resources for Efficiency: Utilization of Traditional Medicine Moeljadi Moeljadi; Risna Wijayanti; Wahdiyat Moko; Suseno Haji
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.2090

Abstract

The development of tourism after COVID-19 era begins to show positive results. One of the tourism sectors that the Indonesian Government wants to improve is village tourism. There are many potential villages in Indonesia but they are still not well developed. One of those villages is Pandansari Lor in Malang Regency. The purpose of this research is to turn this potentials into profitable businesses for the villagers. The method used in this research is exploratory qualitative. The results of this study showed that the enthusiasm of the village community to be more productive has greatly increased so in the future of the village can be a creative village. The manifestation of this creativity can later be implemented by opening cafes and culinary places that provide herbal medicine for visitors while they are enjoying the panorama. So that visitors can remember Pandansari Lor as medical village that use green environment in its process. The main goal of the project is to improve the welfare of the village community. Keywords: Tourism Village, Creative Village
Can Holistic Empowerment and Digital Platform Arouse Creative Economy Innovation? Widiya Dewi Anjaningrum; Wahdiyat Moko
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.1

Abstract

Although many studies investigated the relationship between digital platform capabilities and innovation performance, finding research that simultaneously links the two constructs to holistic empowerment and innovation still needs to be completed. This study examined the relationship between Creative Industry Holistic Empowerment and Digital Platform Capability, Holistic Innovation Capability, and Innovation Performance through a questionnaire survey of 260 creative entrepreneurs in East Java. The results of the PLS-SEM high-level analysis show that the Holistic Empowerment of Creative Industries has a strong impact on digital platform capabilities, and there is a strong partial mediating role of holistic innovation capabilities on the effect of digital platform capabilities on innovation performance. So, it is important for every creative Industry to holistically empower its resources in order to be able to master digital platforms, which ultimately have an impact on innovation and performance. Subsequent research is directed at directly relating the holistic empowerment of the creative Industry to innovation and performance, as well as focusing research subjects on one of the creative economy sub-sectors so that the benefits from research are more striking.
Co-Authors Abanan, M. Zuhri Ramadhani Abanan, Muchammad Zuhri Ramadhani Abdallah, Ulil Albab Aini, Maya Faridhotul Alfi, Luthfiyah Alfian Rosiadi Anjaningrum, Widiya Dewi Ardyansyah, Ferry Dwi Astuti, Ardilla Devi Lisandra Tri Atim Djazuli Bagaskara, Mohammad Zoga Barinta, Dunga Dwi Basuki, Ananto Ben-Roy Do Ben-Roy Do, Ben-Roy Bintoro, Nugroho Suryo Christin Susilowati3 Dhara Dyah Wulandari Dharmawan, Ikke Putri Djumilah Hadiwidjojo Dwi Prabawati Fachriansyah, Muh Rizqi Firanda, Brilian Setia Garcia, Muhammad Zhafir Taqy Gunawan Adi Mulyo Hedwigh Hendrikus Temai Lejap Hibatullah, Muhammad Faisol Illiyuni, Faridha Imron Mashuri Imtiyaz, Muhammad Daffa Kusuma Ratnawati Labiba, Ahmad Izza Luthfiyah, Nada Nabilah MAKIAH Margono S. Martio, Nazmi Ahmad Mashuri, Imron Maulana, Kemal Anugrah Mintarti Rahayu Moeljadi Moeljadi Mugiono Muhammad Jasrif Teguh Nazzal, Ayman Niki Sanjaya Noermijati, Noermijati Pitaloka, Rafida Tri Rabbani, Riza Reykhan, Muhammad RIKI RIKI, RIKI Risna Wijayanti Rofiaty, Rofiaty Rohim, Yasin Nur Sanjaya, Niki Setyawan, Ery Mulya Siahaan, Hassya Albachrie Ramadhan Sudjatno Sungandi, Vincent Meidian Suseno Haji Ubud Salim Ubud Salim Venus, Muhammad Wati, Cicik R Wati, Cicik Retno Wati, Hernum Daya Wicaksono, Muchammad Andrianto Wijaya, Nata Kesuma Yahya Tri Romadhoni, Yahya Tri