Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JBMR: Journal of Business and Management Review Journal Tafkirul Iqtishodiyyah
Siti Ambarwati, Dwi Asri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Exploring Patient Satisfaction with Hospital Services Using SERVQUAL: A Case Study in Bandarlampung Municipality, Indonesia Safitri, Dina; Siti Ambarwati, Dwi Asri
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.992

Abstract

Research Aims: The research of hospital quality service in Indonesia by using SERVQUAL is limited in the literature. This research aims to analyze the dimensions necessary for hospitals to enhance service quality to meet the standards expected by stakeholders, hospital management, government, the academic community, and patients. Design/methodology/approach: The research employs a survey method, distributing questionnaires to hospital patients as research tool. The study population comprises hospital users in Bandarlampung Municipality, with purposive sampling utilized for selection. Respondents were given the option to complete a questionnaire before leaving the hospital or online via email or WhatsApp for those discharged. Research Findings: The findings reveal that dimensions of hospital service quality, including infrastructure, administrative procedures, overall patient experience, and hospital social responsibility, significantly influence patient’s satisfaction in hospitals in Bandar Lampung. However, the quality of human resources and security procedures do not exhibit a significant impact on patient’s satisfaction. Theoretical Contribution/Originality: This research expands the application of the SERVQUAL model beyond its traditional domains by analyzing hospital service quality within the Indonesian context. The study identifies critical dimensions such as infrastructure, administrative procedures, overall patient experience, and hospital social responsibility as significant predictors of patient satisfaction. By understanding these challenges, context-specific strategies for enhancing service delivery can be developed. Keywords : hospital services, patient satisfaction, human resources
INFLUENCE OF BRAND IMAGE ON BUYING DECISION (STUDY AULIA WEDDING GALLERY) Zarfa Nuary, Fadhila; Bursan, Rinaldi; Siti Ambarwati, Dwi Asri
Journal Tafkirul Iqtishodiyyah Vol. 2 No. 1 (2022): JOURNAL TAFKIRUL IQTISHODIYYAH
Publisher : Sekolah Tinggi Ilmu Syrari’ah Daru ‘Ulum (STSDU) Lampung Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63761/10.63761/.2022.v2.i1.a27

Abstract

The development of the decoration, make-up and fashion business is getting faster and tighter because all of them appear and try to bring fresh things to offer to consumers. This creates an increasingly competitive arena of competition in this business field. This study aims to determine how much influence the company's brand image has on consumer decisions to make a purchase, with the subject of as many as 102 consumers who have used the services of Aulia Wedding Gallery Lampung aged 17 years and over. The method used in this research is a questionnaire, interviews and direct observation in the field, with data testing techniques in the form of validation tests, reliability tests, T-tests, and F tests. significant on the Purchase Decision, where all data have met the requirements of validity and reliability with the results of the T test and F test of 0 < 0.05 which indicates that accept Ha and reject H0. Then the data is also strengthened by consumer answers who strongly agree and agree for the product image indicator of 98.04%, the producer image indicator and product excellence of 97.06%, the user image indicator of 96.57%, the indicator recommending to others 95 ,1%, the repurchase indicator is 97.06%, and the maturity indicator for a product is 98.04%.
Co-Authors Rinaldi Bursan Safitri, Dina Zarfa Nuary, Fadhila