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Penyuluhan Pentingnya Digital Marketing untuk UMKM Rumy, Jalalludin; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4586

Abstract

Ngipik Subdistrict has potential, especially for UMKM whose management has not been optimal. Thisis caused and reflected by the intellectual level of the people who are educated below junior highschool and the majority of the residents of Ngipik sub-district work as laborers and some residentsown UMKM such as potato chips, presto milkfish, takoyaki and others. In improving their business,residents of Ngipik Subdistrict do not yet have knowledge regarding digital-based sales. Therefore, theaim of this service is to provide outreach regarding Digital Marketing for UMKM in the Ngipik subdistrict, Gresik Regency. The method used in this training activity is the lecture and discussionmethod. The lecture method is used by the presenter to explain the material related to material aboutdigital marketing. Next, a discussion was held to deepen the discussion material, both in the form ofquestions and answers individually and by participant representatives. The results of the serviceshowed very high enthusiasm from the participants who were UMKM players in the Ngipik subdistrict. This was shown by the many questions asked by the participants regarding the procedures forcreating accounts on the market place platform and the resource persons tried to answer thesequestions and provide explanations. in depth regarding the topic being asked.Keywords: Counseling; Digital Marketing; UMKM
Peranan Media Sosial Instagram Terhadap Perkembangan Digital Marketing Diadora, Madona; Kusumasari, Indah Respati; Budi Astuti, Putri Inul; Hadi, Tarissa Seshita
Jurnal Bisnis Indonesia Vol 14, No 2 (2023): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v14i2.4197

Abstract

Cyber marketing adalah kegiatan pemasaran dan promosi yang dilakukan di duniamaya atau internet. Penelitian ini bertujuan untuk mengetahui efektivitas digitalmarketing instagram. Dalam rangka memaksimalkanmanfaat media sosial dalam digitalmarketing, perusahaan harus memahami teori-teori yang mendasar dalam pemasaran danmedia sosial, dan mengembangkan strategi yang sesuai dengan audiens mereka dan pasaryang dituju. Implikasi studi ini menunjukkan bahwa Instagram adalah salah satu yangpaling populer saluran promosi di web. di masa kini. Informasi yang beredar di mediasosial dapat menjadi tidak akurat atau bahkan menyesatkan,dan perusahaan harus berhati-hati dalam menyebarkan informasi mereka melalui media sosial. Situs jejaring sosialdanbentuk-bentuk media sosial lainnya mempermudah bisnis untuk menjangkau danberinteraksi dengan para penontonnya. Dalam dunia bisnis, media sosial adalah alat yangberguna untuk tetap berhubungan dengan klien dan pelanggan tanpa mengkhawatirkanhal-hal seperti perbedaan waktu atau tempat. Peningkatan pemasaran digital bertepatandengan munculnya internet; Dewasa ini, banyak situs web menjual produk dan jasa viaplatform media sosial seperti Facebook, Twitter, dan Instagram. Industri periklanandewasa ini diakui secara luas sebagai era pemasaran digital, di mana konsumen tidak lagidibatasi pada format iklan tradisional seperti media cetak danelektronik, tetapi mungkinmalah menggunakan saluran digital. Definisi ini dapat dipahami dalam berbagai konteks.Pembahasan tentang riset atau hasil tes disajikan dalam bentuk mengecutkan, baik secarakualitatif maupun kuantitatif.Kata kunci: Cyber Marketing, Digital Marketing, Media Sosial, Promosi
Peran UMKM dalam Pembangunan dan Kesejahteraan Masyarakat Kelurahan Ngipik, Kabupaten Gresik Istivarini, Diva; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4588

Abstract

Micro, Small and Medium Enterprises (MSME) have a very important role in the development andwelfare of society. MSME are not only the backbone of the local economy, but also contributesignificantly to national economic growth. Through creating jobs, increasing income, and increasingpeople's access to goods and services, MSME provide a broad positive impact. In the context ofdevelopment, MSME play a vital role in reducing unemployment rates, improving workforce skills,and reducing economic disparities between regions. Apart from that, MSME also support economicdiversification by introducing unique local products and services to the global market. In terms ofcommunity welfare, MSME provide opportunities for local entrepreneurs, especially women andyouth, to start and develop their own businesses.Keywords: MSME; Development; Public Welfare; Government
Penerapan Digital Marketing dalam Upaya Mengembangkan UMKM Produk Teh Rosella di Kelurahan Ngipik Rohali, Mediana Cesyanti Ajeng; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4565

Abstract

Currently, Small and Medium Micro Enterprises is one of the sectors in terms of the economy that ishighly noticed by the government, MSMEs in Indonesia are also very helpful to improve the country'seconomy. Digital marketing becomes an event for promoting or marketing a product because it isconsidered more effective and efficient, but many MSMEs still do not utilize it, one of which is theflagship MSMEs of Ngipik Village, namely Tea Rosella. MSMMEs Tea Rosella Ngipik Village has notutilized digital as its business medium due to the lack of human resources that take care of the MSMEsand the lack of knowledge about digital-based technologies. In this community service, the people ofNgipik Urban Village, especially business people, will be given knowledge of digital marketing tosupport their business activities. Activities are carried out using four methods, namely observation,data collection, digital marketing socialization and digital marketing activities assistance practice.The socialization activities held received good results with very good enthusiasm from the participantspresent, as well as online marketing activities were also quite good with audiences who saw posters ofrosella tea products. With a lack of public knowledge about digital business, it is hoped that there willbe assistance for business operators in Ngipik Village. Rosella tea, which is the flagship product ofKecamatan Ngipik, needs to be considered and redeveloped by increasing the available resources.Keywords: Micro Small and Medium Enterprises; Digital Marketing; Rosella
Sosialisasi dan Pendampingan Pembuatan Izin Usaha serta Penyuluhan Pemasaran Digital UMKM di Kelurahan Ngipik Firdaus, Veronica Mechy Luklu’ul; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4591

Abstract

In facing competition, MSMEs often face challenges in maintaining and improving the quality of theirproducts. Currently, the central and regional governments offer a lot of assistance, assistance andtraining to business actors as a form of service to the community. Legality is one of the challenges forMSME players to improve the quality of their products. One of the important factors in improving thequality of MSME products is legality. Many MSMEs in Ngipik Subdistrict still do not have a BusinessIdentification Number (NIB) even though they will get many benefits if they have a BusinessIdentification Number (NIB). There are still many who do not know the importance of businesslegality and think that creating a Business Identification Number (NIB) is long and complicated. Thiscounseling aims to introduce and increase understanding of NIB making. Activities will be carried outin August-November 2023 for MSMEs in Ngipik Village, Gresik. The methods used are socialization,mentoring and counseling. Implementation of activities includes conveying theory and practice ofcreating business legality. After the activity, the level of understanding of the training participantsregarding OSS, NIB increased.Keywords: MSMEs; Business Actors; NIB; Socialization; Mentoring, Counseling
Digital Marketing untuk UMKM Ramadhan, Muhammad Irfan; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4564

Abstract

Digital marketing is a promotional activity and market search through online digital media byutilizing various means such as social networks. Cyberspace is now no longer only able to connectpeople with devices, but also people with others in all corners of the world. The existence of MSMEsis expected to spur the economy amid the current economic slowdown. The utilization of marketingconcepts based on digital technology (digital marketing) provides hope for MSMEs to develop intoeconomic powerhouses. MSME actors collaborate on promotional media and digital-baseddistribution media to get the maximum profit. Currently, almost all MSME businesses or evenrestaurant and fast food businesses use promotional media and digital marketing-based distributionmedia. Some businesses that tend to want to survive in offline life actually slowly regress. This type offood and beverage business is the most engaged MSME business by MSME actors and is useful forreducing unemployment in Kelurahan Ngipik Gresik even though it comes from the informal sectorwhich is still not recorded at the Central Statistics Agency.Keywords: Digital Marketing; Micro, Small And Medium Enterprises; Technology Digital
Pemanfaatan Bunga Rosella dalam Meningkatkan Pendapatan Masyarakat di Kelurahan Ngipik, Kabupaten Gresik Handayani, Sri Linda; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4556

Abstract

Rosella flowers are believed to have quite high health benefits and have a unique taste. In variousstudies, rosella flowers can cure various diseases and prevent various disease transmissions and canbe used as a natural coloring and preservative in food or drinks. This service activity has beencarried out using training and outreach methods, and selling beverage products made from rosellaflowers in the form of tea in bottles. By delivering material about the potential use of rosella flowers,various processed rosella products, and the activities that have been carried out, it is useful toincrease the knowledge and skills of the community, especially PKK women in Ngipik Village, GresikDistrict, Gresik Regency as a form of increasing the income of the people of Ngipik Village, Gresik.Keywords: Benefits; Rosella Flowers; Income
KOMUNIKASI PEMASARAN DIGITAL DAN PERIKLANAN PADA MILENIAL DAN GENERASI Z Wardhani, Laily Nurfiana; Selvia, Selvia; Kusumasari, Indah Respati
Jurnal Bisnis Indonesia Vol 16, No 01 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i01.4580

Abstract

Tujuan dari penelitian ini untuk mengetahui bagaimana karakteristik komunikasi pemasaran digital dan periklanan yang akan menarik perhatian Milenial dan Generasi Z. Penelitian ini dilakukan dengan menggunakan metode deskriptif eksploratif dengan pendekatan kualitatif. Objek dalam penelitian ini adalah penduduk Generasi Millenial dan Generasi Z di wilayah Surabaya. Dalam penelitian ini, peneliti menggunakan sistem pengumpulan data dengan melalui kuesioner. Hasil yang diperoleh dari penelitian ini memperlihatkan bahwa terdapat karakteristik pemasaran digital dan komunikasi periklanan yang berpotensi meningkatkan keterlibatan Millenial dan Generasi Z dengan stimulasi musik populer, humor dan komunikasi pemasaran dan periklanan digital y Kata kunci : Komunikasi digital, Pemasaran, Periklanan, Millenial dan Generasi Z
Co-Authors Budi Astuti, Putri Inul Diadora, Madona Firdaus, Veronica Mechy Luklu’ul Hadi, Tarissa Seshita Handayani, Sri Linda Istivarini, Diva Ramadhan, Muhammad Irfan Rohali, Mediana Cesyanti Ajeng Rumy, Jalalludin Selvia, Selvia Wardhani, Laily Nurfiana