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All Journal Jurnal Bisnis Indonesia
Pratama, Krisna Rahmadani
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Economics, Econometrics & Finance Social Sciences

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Transformasi Bisnis di Era Digital: Peran Vital Digital Marketing dalam Kesuksesan Bisnis pada Bonassa Collection Pratama, Krisna Rahmadani; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4602

Abstract

The fashion industry stands out as one of the most dynamic and competitive sectors in the currentdigital era. In this context, the significance of digital marketing in establishing and sustaining afashion business has grown significantly. This journal article delves into the vital role of digitalmarketing in fashion business growth, with a particular focus on the Bonassa Collection as asuccessful case study. This research explores various digital marketing strategies employed byBonassa Collection to attain success in this challenging market. We delve into various aspects ofdigital marketing, including social media, online advertising campaigns, and online brand building.Keywords: Digital Marketing; Fashion Business; Marketing Strategies; Online Brand Building
Co-Authors Ikaningtyas, Maharani