Garuda - Garba Rujukan Digital

PENGEMBANGAN MANAJEMEN KEUANGAN UMKM MINUMAN SERBUK RASA CAYANG KECAMATAN SUKOREJO KOTA BLITAR Maharani Ikaningtyas; Yosi Ananda; Thalita Firdaus; Theodora Oktavia; Rudi J Silitonga; Zhela Maritsya; Laila Annisa
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manajemen keuangan adalah aktivitas-aktivitas yang berhubungan dengan pengelolaan dana secara menyeluruh untuk memenuhi tujuan dari perusahaan. Oleh karena itu penting bagi setiap kegiatan usaha memiliki manajemen keuangan termasuk UMKM. Dalam karya ini akan dibahas masalah mengenai pencatatan transaksi keuangan masih dilakukan secara sederhana dan kurang memadainya SDM dalam melakukan pencatatan keuangan pada UMKM MInuman Serbuk Rasa Cayang. Tujuannya yaitu menata dan digitalisasi dalam pencatatan keuangan UMKM minuman serbuk rasa cayang dan melakukan edukasi SDM dalam menggunakan aplikasi BukuKas dan melakukan pencatatan keuangan yang benar. Metode yang digunakan dalam kegiatan ini yaitu diawali dengan analisis masalah yangada pada UMKM, menentukan tujuan, mencari solusi dari masalah dengan melakukan instalasi aplikasi, mengadakan pelatihan, dan evaluasi. Dari kegiatan ini dihasilkan penginstalan aplikasi BukuKas dan melakukan penataan akan aktivitas keuangan dari UMKM Minuman Serbuk Rasa Cayang. Setelah itu, Pelatihan diadakan untuk memebrikan edukasi terhadap SDM yang ada di UMKM Raca cayang menegnai pencatatan keuangan dan penggunaan aplikasi BukuKas. Kegiatan ini di akhiri dengan evaluasi penggunaan Aplikasi BukuKas. Penggunaan Aplikasi BukuKas memudahkan dan menghemat waktu UMKM Minuman Serbuk Rasa Cayang dalam melakukan pencatatan keuangan sehingga meningkatkan efisiensi dan efektifitas UMKM.

PENGARUH KECERDASAN EMOSIONAL DAN EFIKASI DIRI TERHADAP KINERJA KARYAWAN BAGIAN TEKNIK DAN LAYANAN SERVICE PT HASTA PUTERA PERKASA SURABAYA Maharani Ikaningtyas
Journal Publicuho Vol. 6 No. 1 (2023): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i1.103

The purpose of this research was to determine the effect of emotional intelligence and self-efficacy on the performance of employees in the engineering and processing division of PT Hasta Putera Perkasa Surabaya. The research method used is descriptive and associative. The types of data used are primary data and secondary data. Data collection techniques used in this study were interviews, observation, questionnaires, literature study and documentation. Data analysis techniques performed were validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation analysis, analysis of the coefficient of determination, partial hypothesis testing (t test) and simultaneous hypothesis testing (F test). From the results of the analysis of the coefficient of determination, an R2 value of 0.529 is obtained, which means that the influence of emotional intelligence and self-efficacy on employee performance is 52.9%. simultaneously emotional intelligence (X1) and self-efficacy (X2) have a positive and significant effect on employee performance (Y). Meanwhile, based on the t test, the results show that emotional intelligence (X1) has a positive and significant effect on employee performance (Y) and self-efficacy (X2) has a positive and significant effect on employee performance (Y).

Pengembangan UMKM Melalui Inovasi Produk Barokah 717 Di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo Syahwa Ramadhan; Maharani Ikaningtyas
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.2024

Ambulu Village is a village in Sumberasih District, Probolinggo Regency which has several MSME actors including potato donut sellers, pastry sellers, food sellers, caterers, and others. This research focuses on the development of product innovation at Barokah 717 SMEs in Ambulu Village. UMKM Barokah 717 is one of the UMKM that produces banana and cassava chips in Ambulu Village, Sumberasih District, Probolinggo Regency which is liked by the local community and becomes souvenirs for tourists who are in Probolinggo. Based on the results of interviews with MSME actors, it was found that their products were sold conventionally so that consumers were only in Ambulu Village and its surroundings. Therefore, it is necessary to design product development starting from packaging, branding, to product innovation so that it can expand market share. The results of this research are also expected to improve the community's economy and advance other MSMEs so that they can innovate in producing a higher quality product and are able to penetrate a wider market.

Pengembangan UMKM Melalui Inovasi Produk Barokah 717 Di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo Syahwa Ramadhan; Maharani Ikaningtyas
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.108

Ambulu Village is a village in Sumberasih District, Probolinggo Regency which has several MSME actors including potato donut sellers, pastry sellers, food sellers, caterers, and others. This research focuses on the development of product innovation at Barokah 717 SMEs in Ambulu Village. UMKM Barokah 717 is one of the UMKM that produces banana and cassava chips in Ambulu Village, Sumberasih District, Probolinggo Regency which is liked by the local community and becomes souvenirs for tourists who are in Probolinggo. Based on the results of interviews with MSME actors, it was found that their products were sold conventionally so that consumers were only in Ambulu Village and its surroundings. Therefore, it is necessary to design product development starting from packaging, branding, to product innovation so that it can expand market share. The results of this research are also expected to improve the community's economy and advance other MSMEs so that they can innovate in producing a higher quality product and are able to penetrate a wider market.

Penerapan Digital Marketing Sebagai Strategi Pemasaran Pada UMKM Pakan Super Klasik Cindy Clarissa Quenby; Maharani Ikaningtyas
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.153

The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets, consumer behavior and product information. However, only a few MSMEs have an understanding of this digital technology-based marketing strategy. As a form of contribution to community service, students from UPN "Veteran" East Java invited and provided an understanding to the Super Klasik Feed MSME about the importance of digital marketing as a marketing strategy. The methods used include observation, interviews, digital marketing implementation, and activity evaluation. The results obtained by MSME Feed Super Klasik are an understanding of the importance of digital marketing as a marketing strategy, and students succeed in sharing knowledge through the implementation of creating Instagram social media accounts.

Analisis Kebijakan dan Strategi Bisnis PT Avo Inovation Technology Sonja Andarini; Maharani Ikaningtyas; Cynarawita Firjatullah; Dewi Candra Wulan
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.3429

The development of the digital era is growing rapidly until now. Digitalization has spread to various fields, especially in the business sector. Almost all companies, from small to large, use digitalization as their marketing policy and strategy. This study aims to analyze the influence of the digital era on company business policies and strategies. The research method used is descriptive qualitative. The researcher conducted an analysis referring to the relevant data. Examines the theory with the influence between variables from data collected from journals and articles for the last five years. The results of this study indicate that the digital era has an influence on the company's business policies and strategies. Keywords: Business, Policy, Strategy, Avoskin.

Strategi Digital Marketing Untuk Meningkatkan Branding Produk Dalam Pengembangan UMKM Bintang Lestari Pada Kelurahan Karangtengah Alfina Rahma Nazilal Mubarok; Maharani Ikaningtyas
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.984

The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi Aghisyna Dwi Inayah Fikamalina; Dhea Fitri Puspitayani; Devira Elsa Mei Shella; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.6470

Marketing and innovation strategies are the key to success inining a business, success determined by victory in the face of competition using established strategies to innovate with their business. Innovation in UMKM can be seen through three dimensions: process innovation, product innovation, and management system innovation. In this case product innovation becomes the most important part to improve UMKM performance. In its implementation, paying attention to the ideal time and how to innovate is an important thing when the entrepreneur will implement the necessary marketing strategy. Marketing startups and product innovations are the key to success inining a business, success is determined by victory in the face of competition using established strategies to innovate with the business. In the implementation of marketing strategies as well as product innovation should pay attention to the ideal time and how things innovate is important when the entrepreneur will implement the necessary marketing strategy. keywords : strategy UMKM, marketing, inovation

Pemanfaatan Digitalisasi Kegiatan Pemasaran Dan Branding Pada UMKM Alesya Food Melalui Mitra Go-Food RA. Bulan Anugrah Prastyaningrum; Maharani Ikaningtyas
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.39

Most Indonesian people and even the world community have adopted information technology in all forms of life. This is because information technology makes it easy to present information quickly. One sector that has been supporting the Indonesian economy and regional economic strength is the presence of micro, small and medium enterprises (MSMEs). When the world and Indonesian economies were in a recession, MSME actors did not have too much of a negative impact on the economic recession, in fact most MSME actors were still able to develop in supporting the progress of the national economy. These MSMEs certainly have various obstacles in the process of developing and selling their products. One of the SMEs where the KKNT-MBKM student service is in the City of Surabaya has problems in marketing factors and also product branding. Therefore, the purpose of this service activity is to plan marketing strategies for these UMKM’s to launch their business activities. The method used is qualitative with the type of data collection through observation, interviews and documentation of activities for UMKM person. The results of this service activity for UMKM products have developed and the marketing aspects are going well.

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