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PENGARUH MOTIVASI KERJA, KOMITMEN ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KANTOR KECAMATAN PRAJEKAN KABUPATEN BONDOWOSO Jamilah, Latifatul; Praja, Yudha; Pramesthi, Riska Ayu
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4652

Abstract

In today’s global competitiveness, workplaces need innovative and productive employees. To achieve high productivity, it is necessary to increase performance. This research aims to analyze and test the influence of work motivation, organizational commitment, and work discipline on employee performance through job satisfaction. The population in this study were civil servants in the Prajekan District. The sampling technique used was saturated sampling. Data analysis and hypothesis testing in this research used the Partial Least Square-Structural Equation Model (PLS-SEM).. The results of direct influence hypothesis testing using the Smart PLS 3.0 application showed that work motivation had a significant effect on job satisfaction, work motivation had no significant effect on employee performance, organizational commitment had a significant effect on job satisfaction, organizational commitment had a significant effect on employee performance, work discipline had a significant effect on Job satisfaction, work discipline had a significant effect on employee performance, job satisfaction had a significant effect on employee performance. The indirect influence hypothesis test results showed that the work motivation variable on employee performance through job satisfaction had a significant positive effect, and organizational commitment on employee performance through job satisfaction had a positive but insignificant effect. Work discipline on employee performance through job satisfaction had a significant positive effect.
STRATEGI KOMUNIKASI PEMASARAN : MENGOPTIMALKAN PENGARUH DIGITAL DALAM MENCAPAI TUJUAN BISNIS DI TOKO TYAS GALLERY Jamilah, Latifatul; Widiarti, Dian; Fitria, Ulfi Nurul; Ningsih, Busri Wahyu; Urriyah, Hilyatul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4855

Abstract

Tyas Gallery is a business operating in the fashion and printing sectors. Tyas Gallery has a unique advantage to survive in an increasingly competitive business situation. This research uses a descriptive qualitative approach. Data collection methods in this research are divided into two, namely primary data collection and secondary data collection. In terms of marketing communications, Tyas Gallery uses promotional tools including sales promotions, direct marketing, public relations, and word of mouth to optimize its business goals. Tyas Gallery makes full use of online media such as Facebook and WhatsApp to attract consumers. Online media is considered cheaper, more practical and effective in attracting customers.