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Fitria, Ulfi Nurul
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN : MENGOPTIMALKAN PENGARUH DIGITAL DALAM MENCAPAI TUJUAN BISNIS DI TOKO TYAS GALLERY Jamilah, Latifatul; Widiarti, Dian; Fitria, Ulfi Nurul; Ningsih, Busri Wahyu; Urriyah, Hilyatul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4855

Abstract

Tyas Gallery is a business operating in the fashion and printing sectors. Tyas Gallery has a unique advantage to survive in an increasingly competitive business situation. This research uses a descriptive qualitative approach. Data collection methods in this research are divided into two, namely primary data collection and secondary data collection. In terms of marketing communications, Tyas Gallery uses promotional tools including sales promotions, direct marketing, public relations, and word of mouth to optimize its business goals. Tyas Gallery makes full use of online media such as Facebook and WhatsApp to attract consumers. Online media is considered cheaper, more practical and effective in attracting customers.
PERAN DISIPLIN KERJA, KOMPENSASI, DAN STRES KERJA TERHADAP KINERJA MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PUSKESMAS PANJI KABUPATEN SITUBONDO Fitria, Ulfi Nurul; Arief, Mohammad Yahya; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5006

Abstract

Humans are an important and dominant factor in carrying out work or activities in an organization, because humans become actors, determining the realization of organizational goals. The aim of this research is to analyze and test the influence of work discipline, compensation and work stress on performance through work motivation. This research is quantitative research. The population in this study were ASN employees at the Panji Community Health Center. The sampling technique uses saturated sampling. Data analysis and hypothesis testing in this research used the â‚‹ Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that work discipline has no significant effect on work motivation, compensation has no significant effect on work motivation, work stress has a significant effect on work motivation, work discipline has no significant effect on performance, compensation has a significant positive effect. on performance, work stress has no significant effect on performance, work motivation has a significant effect on performance. The results of the indirect influence hypothesis test show that the variable Work Discipline on Performance through Work Motivation has a positive but not significant effect, Compensation on Performance through Work Motivation has a positive but not significant effect, Work Stress on Performance through Work Motivation has a significant positive effect.
Co-Authors Arief, Mohammad Yahya Dian Widiarti Jamilah, Latifatul Ningsih, Busri Wahyu Pramesthi, Riska Ayu Urriyah, Hilyatul