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All Journal ILTIZAM Journal of Sharia Economic Research Jurnal Disrupsi Bisnis ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Al-Mizan: Jurnal Hukum Islam dan Ekonomi Syariah Golden Ratio of Auditing Research Jurnal Manajemen, Akuntansi, Ekonomi Indonesia Auditing Research Journal Money: Journal of Financial and Islamic Banking Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Nuraziza, Sania
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Perceived Quality and Perceived Value on Repurchase Intention in Consumers of Chicken Salto Products with Customer Satisfaction as a Mediation Variable in an Islamic Business Perspective (Study on Consumers of Salto Chicken Bandar Lampung) Agustin, Jihan; Anita, Siska Yuli; Nuraziza, Sania
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.631

Abstract

This study aims to examine how Perceived Quality and Perceived Value relate to Repurchase Intention, mediated by Customer Satisfaction, among consumers of chicken salto products. This study uses an exploratory method with a quantitative approach, with a sample size of 96 respondents and data analysis using Structural Equation Modelling (SEM) and Partial Least Square (PLS) analysis techniques. The findings of this study indicate a positive and significant effect on the relationship between Perceived Value and Repurchase Intention, Perceived Quality and Customer Satisfaction, Perceived Value and Customer Satisfaction, Customer Satisfaction and Repurchase Intention, Customer Satisfaction mediating the effect of Perceived Quality on Repurchase Intention, and Customer Satisfaction mediating the effect of Perceived Value on Repurchase Intention. Additionally, there are results that do not affect the relationship between Perceived Quality and Repurchase Intention.
Determinants of Customer Loyality to Online Transportation in Bandar Lampung Herninov Resti, Chinthia; Sisdianto, Ersi; Nuraziza, Sania
Jurnal Disrupsi Bisnis Vol. 9 No. 1 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i1.54835

Abstract

Perkembangan teknologi digital telah mengubah cara masyarakat dalam memenuhi kebutuhan transportasi, termasuk meningkatnya penggunaan layanan transportasi online seperti Gojek, Grab, dan Maxim. Meskipun pengguna terus bertambah, tingkat loyalitas pelanggan belum stabil, karena banyak pengguna yang berpindah platform sesuai dengan kemudahan dan promosi yang ditawarkan. Studi ini dilaksanakan dengan tujuan untuk mempelajari bagaimana User Experience dan Inovasi dalam Aplikasi memengaruhi Customer Loyalty, dengan Digital Literacy sebagai faktor yang memoderasi, pada pengguna layanan transportasi online di Bandar Lampung. Metode menggunakan pendekatan kuantitatif dengan cara survei kepada pengguna aktif aplikasi Gojek, Grab, dan Maxim. Data dianalisis melalui perangkat lunak SmartPLS 4.0. Temuan studi ini mengungkapkan Customer Loyalty dapat meningkat signifikan berkat adanya User Experience dan kecakapan digital pelanggan. Sebaliknya, Inovasi Aplikasi memberikan pengaruh positif, tetapi tidak signifikan. Lebih lanjut, literasi digital berperan sebagai moderator dalam hubungan antarvariabel, yaitu dengan memperkuat efek User Experience pada Customer Loyalty, serta mengurangi kekuatan pengaruh Inovasi Aplikasi terhadap Customer Loyalty, meskipun dampak moderasi ini tidak terbukti signifikan. Temuan tersebut menunjukkan bahwa tingkat literasi digital yang lebih tinggi pada pengguna akan semakin memperkuat hubungan antara pengalaman pengguna dan loyalitas pelanggan.
Co-Authors Abda Abda Agustin, Jihan Chantika Rinjani, Ajeng Ermawati , Liya Ersi Sisdianto Fadillah, M.Rizky Herninov Resti, Chinthia Jarot, Ahmad Kurniati, Erlin Madnasir Mia Selvina Muhammad Iqbal Nurhayati Nurhayati Setiani, Karina Siska Yuli Anita Soraya, Apnes Indra Suhendar Suhendar, Suhendar Suhendar, S. Triaa , Nadila Wahyu Febri Ramadhan Sudirman Wati, Risma