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All Journal KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Bagimu Negeri : Jurnal Pengabdian Kepada Masyarakat
Aziz, Muhammad Naufal
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Computer Science & IT Earth & Planetary Sciences Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Advanced Outfitting Techniques for Shipyard Development: A 2000 GT Shipbuilding Case Study Pribadi, Triwilaswandio Wuruk; Wahidi, Sufian Imam; Aziz, Muhammad Naufal
Kapal: Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Vol 20, No 3 (2023): October
Publisher : Department of Naval Architecture - Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/kapal.v20i3.53743

Abstract

The shipbuilding sector is currently facing issues due to long manufacturing schedules and delays in ship construction completion. These challenges come from national shipyards' conventional onboard outfitting process for equipment installation, which takes a lengthy time to complete. To address this issue, this study proposes implementing the advanced outfitting system (AOS) approach, which combines the zone outfitting system with the hull block construction method, in building a 2000 GT ship at PT. X in Surabaya, Indonesia. Technical analysis is performed to plan the shipbuilding process using the hull block construction method, and the efficiency of man-hours is calculated by implementing the AOS approach. The study also conducts an analysis of shipbuilding costs and the required shipyard development investment. The technical analysis shows that the AOS approach improves efficiency factors by enhancing material handling and testing activities. The AOS method has an efficiency factor of 50% for on-unit outfitting and 62% for on-block outfitting, compared to on-board outfitting. The construction of a 2000 GT ship employing the AOS approach represents a reduction of approximately 9.6% in working days and a cost-saving of approximately 4.3% when compared to the onboard outfitting method, resulting in savings of IDR 1,933,277,000 or about USD 124,175. To implement the AOS approach, an investment of IDR 3,040,776,000 or about USD 195,310 is required for construction facilities and human resources development. The return on investment is obtained after two 2000 GT ships are completed. As a result, the AOS approach can improve shipbuilding productivity by reducing construction time and costs. This study provides insights into the benefits of implementing modern shipbuilding techniques in the industry.
STRATEGI PEMASARAN DIGITAL UNTUK PEMBERDAYAAN UMKM: STUDI KASUS PADA UMKM KERUPUK PAK GUN Wagiyo, Wagiyo; Aziz, Muhammad Naufal; Purwanto, Purwanto; Nahya, Fadhilatun; Cahyani, Wulan Nurlita; Khoirunnisa, Sofia; Nirmala, Lintang
Bagimu Negeri Vol 9, No 1 (2025)
Publisher : Universitas Muhammadiyah Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52657/bagimunegeri.v9i1.2901

Abstract

STRATEGI PEMASARAN DIGITAL UNTUK PEMBERDAYAAN UMKM: STUDI KASUS PADA UMKM KERUPUK PAK GUN Penelitian ini bertujuan untuk menganalisis dampak implementasi strategi pemasaran digital terhadap pertumbuhan UMKM, dengan studi kasus pada UMKM Kerupuk Pak Gun. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode observasi, wawancara, dan implementasi pemasaran digital. Strategi yang diterapkan mencakup pembuatan konten promosi berupa foto dan video produk, optimalisasi media sosial seperti Instagram, Facebook, dan WhatsApp Business, serta peningkatan interaksi dengan pelanggan. Hasil penelitian menunjukkan bahwa penerapan pemasaran digital memberikan dampak positif bagi UMKM Kerupuk Pak Gun. Terdapat peningkatan signifikan dalam jangkauan pasar, interaksi dengan pelanggan, dan jumlah pesanan produk. Penggunaan media sosial membantu UMKM menjangkau pelanggan baru, meningkatkan engagement, serta memperkuat brand awareness. Namun, terdapat tantangan dalam implementasi, seperti kurangnya pemahaman pemilik UMKM mengenai pengelolaan media sosial dan keterbatasan dalam pembuatan konten promosi. Kesimpulan dari penelitian ini menunjukkan bahwa pemasaran digital terbukti menjadi strategi yang efektif dalam meningkatkan daya saing UMKM. Untuk mendukung keberlanjutan strategi ini, diperlukan pelatihan lebih lanjut bagi pemilik UMKM dalam mengelola media sosial serta penggunaan teknologi digital secara optimal. Model pemasaran digital yang diterapkan dalam penelitian ini dapat menjadi referensi bagi UMKM lain dalam mengembangkan strategi pemasaran yang lebih efektif dan efisien.
Co-Authors Cahyani, Wulan Nurlita Khoirunnisa, Sofia Nahya, Fadhilatun Nirmala, Lintang Purwanto Purwanto Triwilaswandio Wuruk Pribadi Wagiyo Wagiyo Wahidi, Sufian Imam