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All Journal Jurnal Representamen Az-Zahra: Journal of Gender and Family Studies
Samanda, Glen Aviaro
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Analisis Semiotika Terhadap Tokoh Utama Perempuan dalam Film Perempuan Tanah Jahanam Samanda, Glen Aviaro; Kusuma, Ade
Az-Zahra: Journal of Gender and Family Studies Vol 4, No 1 (2023)
Publisher : UIN Sunan Gunung Dajti Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/azzahra.v4i1.25547

Abstract

Horror is still a popular genre in the growth of Indonesian films. Female characters are often featured iconically in the narrative of a horror film. However, there is a negative stigma about the presence of female characters in horror films who appear as antagonistic characters. Female characters often play the role of ghosts, victims of crimes, and other complementary characters. This study uses qualitative research and Roland Barthes semiotics to analyze the representation of female characters in Perempuan Tanah Jahanam. This research focuses on the main female characters in the movie. The results of this study explain the denotation that describes the female characters in Perempuan Tanah Jahanam as women who become the main characters in filling various important roles in horror films, while in the connotation there are various meanings that the main female characters have social strengths such as courage in fighting patriarchal culture, supporting fellow women, working hard and being independent, from the denotation and connotation that the author found formed a myth in the form of elements of feminism that were constructed on the four main characters in the film. Researchers found that the main female character is no longer represented as a victim or a seductive and sexy ghost. Female characters are also not used as a means of supporting the success and interests of commercialism in a horror film.
Analisis Model Komunikasi dalam Kampanye Lingkungan Hidup Greta Thunberg di Instagram Samanda, Glen Aviaro
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.12251

Abstract

This study examines the communication model in Greta Thunberg’s environmental campaign on Instagram using Aristotle’s rhetorical approach: ethos, pathos, and logos. The research explores how Greta builds credibility as an activist (ethos), engages audience emotions to raise awareness (pathos), and strengthens her arguments with scientific data (logos). A library research content analysis of selected posts from @Gretathunberg identifies communication patterns in her digital campaign. Findings indicate that Greta effectively utilizes Instagram as a persuasive communication tool. Ethos is built through her global recognition as a young activist. Pathos is evident in emotional language, strong metaphors, and urgent calls to action, while logos is reinforced through scientific evidence and expert references. Instagram’s visual and interactive features enhance message dissemination, enabling audiences to actively engage, share content, and participate in discussions rather than being passive recipients. This study concludes that Aristotle’s rhetorical theory remains highly relevant in digital communication. Through a strategic combination of ethos, pathos, and logos, Greta Thunberg successfully mobilizes a global movement, raising public awareness and driving participation in climate action. Keywords: Rhetoric, Instagram, Campaign, Social Media, Activism
Analisis Semiotika Terhadap Tokoh Utama Perempuan dalam Film Perempuan Tanah Jahanam Samanda, Glen Aviaro; Kusuma, Ade
Az-Zahra: Journal of Gender and Family Studies Vol. 4 No. 1 (2023)
Publisher : UIN Sunan Gunung Dajti Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/azzahra.v4i1.25547

Abstract

Horror is still a popular genre in the growth of Indonesian films. Female characters are often featured iconically in the narrative of a horror film. However, there is a negative stigma about the presence of female characters in horror films who appear as antagonistic characters. Female characters often play the role of ghosts, victims of crimes, and other complementary characters. This study uses qualitative research and Roland Barthes semiotics to analyze the representation of female characters in Perempuan Tanah Jahanam. This research focuses on the main female characters in the movie. The results of this study explain the denotation that describes the female characters in Perempuan Tanah Jahanam as women who become the main characters in filling various important roles in horror films, while in the connotation there are various meanings that the main female characters have social strengths such as courage in fighting patriarchal culture, supporting fellow women, working hard and being independent, from the denotation and connotation that the author found formed a myth in the form of elements of feminism that were constructed on the four main characters in the film. Researchers found that the main female character is no longer represented as a victim or a seductive and sexy ghost. Female characters are also not used as a means of supporting the success and interests of commercialism in a horror film.
Co-Authors Kusuma, Ade