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From Globalisation to Glocalisation: A Study Case from Galengdowo, Jombang Suksmawati, Herlina; Kusuma, Ade; Hapsari, Renitha Dwi; Firdaus, Praja
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0952

Abstract

This two-year study highlights the success of Bancakan Salak, a tourism event held in Galengdowo, to minimize the number of urbanization in Jombang. While modernization and globalization are all around the country-side, the threat of urbanization for rural areas is becoming significant and causes a slow-down. The event subsequently has been gradually changed the posture of Galengdowo’s population. Young people are more eager to live in their village now. This cultural tourism even became very helpful in empowering the lives in Galengdowo. Bancakan Salak had attracted many locals until international tourists come. By using the quantitative method and qualitative analysis, this study has hypothetically stated that Bancakan Salak could be even more successful because of the factor of its local champions. We are also articulating the concepts of glocalization and community-based tourism. Based on the research, we found that the government of the village plays a big role in shaping the situation. The head of the village and his secretary are examples of local champions. Their role signifies one part that is very crucial in building community-based tourism (CBT) which is leadership. This strong leadership is also built under the support of persistency, broader knowledge, and working networks.
Digital Activism pada Platform Komunitas Fandom: Studi Netnografi pada ARMY di Weverse Agustiana, Navi Dwi; Kusuma, Ade
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 14 No 1 (2023): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v14i1.6571

Abstract

The global success of BTS has always been associated with ARMY, which is the fandom of BTS itself. One of the platforms used by ARMY to gather and carry out digital fandom activities is Weverse. This research was conducted to find out how digital activism is carried out by ARMY on Weverse. This is due to remembering ARMY's strength as a fandom that was able to help BTS achieve success at the international level and side by side with western musicians, as the first Asian musician to be able to achieve this achievement. So, with these powers it is possible for the emergence of digital activism to encourage the existence of a certain social movement in order to achieve goals. This study uses a qualitative approach with netnography methods to determine fan activity and culture formed in digital communities. The researcher made participant observations of the activities carried out by ARMY on Weverse. From the data that has been collected and analyzed, the researchers found that there are digital activism activities as part of the implementation of digital fandom. The digital fandom activities are in the form of efforts to build closeness, production of various content, dissemination of information, holding various campaigns, and making lists of targets and goals. Digital activism carried out by ARMY is in the form of carrying out promotional campaigns and social campaigns. This campaign was carried out to support BTS to maintain their position in the music industry while maintaining their image as musicians who care about social issues.
Analisis Semiotika Terhadap Tokoh Utama Perempuan dalam Film Perempuan Tanah Jahanam Samanda, Glen Aviaro; Kusuma, Ade
Az-Zahra: Journal of Gender and Family Studies Vol 4, No 1 (2023)
Publisher : UIN Sunan Gunung Dajti Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/azzahra.v4i1.25547

Abstract

Horror is still a popular genre in the growth of Indonesian films. Female characters are often featured iconically in the narrative of a horror film. However, there is a negative stigma about the presence of female characters in horror films who appear as antagonistic characters. Female characters often play the role of ghosts, victims of crimes, and other complementary characters. This study uses qualitative research and Roland Barthes semiotics to analyze the representation of female characters in Perempuan Tanah Jahanam. This research focuses on the main female characters in the movie. The results of this study explain the denotation that describes the female characters in Perempuan Tanah Jahanam as women who become the main characters in filling various important roles in horror films, while in the connotation there are various meanings that the main female characters have social strengths such as courage in fighting patriarchal culture, supporting fellow women, working hard and being independent, from the denotation and connotation that the author found formed a myth in the form of elements of feminism that were constructed on the four main characters in the film. Researchers found that the main female character is no longer represented as a victim or a seductive and sexy ghost. Female characters are also not used as a means of supporting the success and interests of commercialism in a horror film.
Representasi Peran Gender dalam Film Baby Blues Jannah, Debby Vironica Nur; Kusuma, Ade
Az-Zahra: Journal of Gender and Family Studies Vol 4, No 1 (2023)
Publisher : UIN Sunan Gunung Dajti Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/azzahra.v4i1.25977

Abstract

Abstract: From the reformation period until now, Indonesian cinema has been trying to raise issues about gender equality or inequality. Gender stereotypes from the patriarchal culture that are inherent in some Indonesian people often bring gender inequalities. One of them is in the context of the division of gender roles in the family. It will not be a problem if the division does not cause gender inequalities. However, in reality there is the pressure that burdens one party. This study aims to reveal how the representation of gender roles in the film Baby Blues uses John Fiske's semiotic analysis method, which consists of three levels of analysis, reality, representation, and ideology. The study shows that gender stereotype is incorporated in both traditional and contemporary viewpoint of gender roles.. In the traditional role, men play a role in the public sector and women play a role in the domestic sector. While the new perspective tries to break it down by showing men who are starting to be domesticated from the results of the exchange of roles that happened before.
Penggemar K-Pop sebagai Digital Author dalam Menulis Fan Fiction di Twitter Mardiyanti, Rizka Ainul; Kusuma, Ade
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.4454

Abstract

The development of technology in this globalization era has led to the creation of digital fandom. Along with the presence of fandom, it is balanced with the development of forms of support from fans for their idols, one of which is fan fiction. The creation of fan fiction itself has various stages and processes, before finally being uploaded for readers to enjoy. Most writers in the fan fiction genre started as fans. This research uses a qualitative approach and descriptive research type. The determination of informants was carried out using purposive sampling technique. To assist the research, in-depth interviews were conducted by reviewing fan culture in fan studies. Documentation and in-depth interviews were supplemented with various literatures to strengthen the research. The results show that text production is the author's activity in creating fan fiction works. In producing the text, the author performs various stages starting from the visualization stage, creative process, writing process, and editing & posting process. The author's purpose in writing fan fiction is because the author has ideas related to boy band Seventeen that they want to pour in the form of fan fiction. Keywords: Text production, fans, K-Pop, fan fiction
Analisis Semiotik terhadap Kebebasan Berpendapat di Film Aum! Achmad, Rivenskly Fahreza; Kusuma, Ade
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3217

Abstract

Movies depict the reality in which they are made. Movies can be used as a medium of communication from the filmmaker to convey messages in the form of ideas, thoughts or concerns about a particular matter. Director Bambang Kuntara Murti's from film call “Aum!” tells the story of the challenges experienced by independent filmmakers who went through the film production process during the “Orde Baru” era. This research uses a qualitative approach with the semiotic method of Roland Barthes, aiming to see how nationalism and freedom of speech during the early reformation period in the movie entitled “Aum!”. The results of this study show the efforts of the characters in the film, which is how activists tried to convey criticism of the new order government through a work of a film. The films they made were a form of the struggle of young people at that time to convey their voices and criticize the policies of the authorities. Movies became a medium to convey resistance to oppressive rulers. This movie with drama and action genres also educates the public that how to show the value of nationalism can be in any way according to their respective creativity. Keywords: films, Freedom of Speech, Nationalism, Semiotic
Social Media Analysis and Topic Modeling: Case Study of Stunting in Indonesia Muhaimin, Amri; Fahrudin, Tresna Maulana; Alamiyah, Syifa Syarifah; Arviani, Heidy; Kusuma, Ade; Sari, Allan Ruhui Fatmah; Lisanthoni, Angela
Telematika Vol 20, No 3 (2023): Edisi Oktober 2023
Publisher : Jurusan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/telematika.v20i3.10797

Abstract

Purpose: Stunting is a problem that currently requires special attention in Indonesia. The stunting rate in 2022 will drop to 21.6%, and for the future, the government has set a target of up to 14% in 2024. Rapid technological developments and freedom of expression on the internet produce review text data that can be analyzed for evaluation. This study analyzes the text data of Twitter users' reviews on stunting. The method used is a text-mining approach and topic modeling based on Latent Dirichlet Allocation.Design/methodology/approach: The methodology used in this study is Latent Dirichlet Allocation. The data was collected from twitter with the keyword 'stunting'. After, the data was cleaned and then modeled using the Latent Dirichlet Allocation.Findings/results: The results show that negative sentiment dominates by 60.6%, positive sentiment by 31.5%, and neutral by 7.9%. In addition, this research shows that 'children', 'decrease', 'number', 'prevention', and 'nutrition' are among the words that often appear on stunting.Originality/value/state of the art: This study uses the keyword stunting and analyzes it. Social media analytics show that the people of Indonesia are primarily aware of stunting. Also, the Latent Dirichlet Analysis can be used to create the model.
Kuasa Patriarki dan Mitos Budaya Pada Desain Poster Film Yuni Kusuma, Ade; Saifudin, Windri; Fittron, Muhammad Qodarul
Jurnal Desain Vol 10, No 1 (2022): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v10i1.13289

Abstract

Poster merupakan salah satu media promosi yang digunakan para pembuat film untuk mempromosikan karya film yang akan ataupun sedang dirilis. Pada sebuah poster terdapat elemen gambar dan teks, yang terdiri dari judul, sub judul, credit title dan simbol-simbol lainnya. Poster film Yuni, versi penayangan di bioskop, berhasil memenangkan kategori desain poster terpilih pada ajang penghargaan Piala Maya 10 yang diselenggarakan tahun 2021. Penelitian ini bertujuan untuk meneliti makna pesan yang ditampilkan poster film Yuni melalui pilihan warna, tipografi, foto dan keseimbangan layout. Penelitian ini merupakan penelitian deskriptif kualitatif dengan menggunakan pendekatan semiotika Charles Sanders Peirce yang mengacu pada teori segitiga makna. Peneliti menganalisis keterkaitan antara sign (tanda), object (objek), dan interpretant (interpretan). Hasil penelitian ini menjelaskan bahwa sebuah poster film digunakan untuk menarik perhatian dan memberikan petunjuk pada calon penonton tentang cerita yang akan ditampilkan pada sebuah film. Pada poster film Yuni, peneliti menemukan adanya petunjuk tentang sosok tokoh utama yang terbelenggu pada kuasa patriarki dan mitos budaya tradisional tentang perempuan Indonesia.
Sentiment Analysis in Social Media: Case Study in Indonesia Muhaimin, Amri; Fahrudin, Tresna Maulana; Alamiyah, Syifa Syarifah; Arviani, Heidy; Kusuma, Ade; Sari, Allan Ruhui Fatmah; Lisanthoni, Angela
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4106

Abstract

Stunting is a problem that currently requires special attention in Indonesia. The stunting rate in 2022 will drop to 21.6% and for the future, the government has set a target of up to 14% in 2024. There have been many government efforts in implementing programs to reduce stunting rates. However, not everything runs optimally. Rapid technological developments and freedom of expression in the internet world produce review text data that can be analyzed for evaluation. This study aims to analyze the text data of Twitter users' reviews on stunting. The method used is a text-mining approach and topic modeling based on Latent Dirichlet Allocation (LDA). The results show that negative sentiment dominates by 60.6%, positive sentiment by 31.5%, and neutral by 7.9%. In addition, this research shows that 'anak', 'turun', 'angka', 'cegah' and 'gizi' are among the words that often appear on the topic of stunting.
Branding Kebun Raya Mangrove Surabaya Melalui Pembuatan Suvenir Tutiasri, Ririn Puspita; Kusuma, Ade; Setiawan, Bayu; Sumardjijati, Sumardjijati; Fauzi, Reza Mehdi; Santoso, Wahyu
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.180

Abstract

Kebun Raya Mangrove Surabaya (KRM) is an ecotourism destination focused on mangrove ecosystem conservation and environmental education. To enhance its appeal, build a positive image, and strengthen local economic sustainability, the development of eco-friendly souvenirs rooted in local wisdom presents a promising branding strategy. Souvenirs such as bucket hats, hand fans, brooches, and keychains with mangrove-inspired designs serve not only as promotional tools but also as educational mediums for environmental awareness among tourists. This article presents the results of a community service project aimed at creating souvenir concepts that support KRM’s branding, involving local communities in the production process, and promoting sustainability principles in tourism. The methods employed include training in creative design, producing eco-friendly souvenirs, and implementing digital marketing strategies. The findings indicate that souvenir development can increase tourists' awareness of mangrove ecosystem conservation while positively impacting local communities through income generation and skill development. This souvenir-based branding strategy not only reinforces KRM’s identity as an educational ecotourism destination but also supports environmental preservation and sustainable economic development.