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WORK-LIFE BALANCE SERTA IMPLIKASINYA TERHADAP WORK ENGAGEMENT (STUDI PADA WANITA PEKERJA YANG TELAH MENIKAH) Alisa, Juniar; Sugiarti, Rubi’ah
Jurnal Ekonomi Manajemen Vol 10, No 1 (2024): Mei 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i1.10688

Abstract

ABSTRACTThis study aims to answer how work-life balance affects work engagement in married working women. Quantitative methods were used in this study, by collecting data through a survey using Google Forms given to 300 respondents of married female workers who live in West Java. Respondents were selected using a non-random snowball sample. The results showed that work-life balance has a significant positive effect on work engagement in married working women. These results indicate that the better the work-life balance, the higher the work engagement of married working women.Keywords: multiple roles; women worker; career.ABSTRAKPenelitian ini bertujuan untuk menjawab bagaimana work-life balance mempengaruhi work engagement pada wanita pekerja yang telah menikah. Metode kuantitatif digunakan dalam penelitian ini, dengan mengumpulkan data melalui survei menggunakan Google Form yang diberikan kepada 300 responden pekerja wanita yang telah menikah dan berdomisili di Jawa Barat. Responden dipilih menggunakan non-random snowball sample. Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif signifikan terhadap work engagement pada wanita pekerja yang telah menikah. Hasil ini menunjukkan bahwa semakin baik work-life balance, semakin tinggi pula work engagement pada wanita pekerja yang telah menikah.Kata Kunci: peran ganda; wanita bekerja; karir.
Role of Entrepreneurial Orientation, Online Marketing Capabilities, and Product Innovation in improving Rural MSME’s Performance during VUCA Santosa, Allicia Deana; Sugiarti, Rubi’ah; Rahayuningrat, Prahita Sri Sri; Kurniawan, Kurniawan
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.8501

Abstract

The power of the Industrial Revolution 4.0, digitalization, globalization, and unpredictable pressures, such as the COVID-19 pandemic and war, have required humans and organizations to adapt to the changes that will occur. The spread of COVID-19 worldwide and changes in government regulations to reduce the rate of spread have been one of the most significant learning curves, placing people and organizations in an unpredictable environment full of uncertainty, complexity, and ambiguity (VUCA). This research analyzes factors that can support MSME performance through Entrepreneurship Orientation (EO). Marketing Capability (MC), Social Media Marketing (SMM) and Product Innovation (PI). The survey was conducted on MSMEs in East Priangan, West Java, using the purposive sampling method, and the data was analyzed using structural equation modeling. The results show that EO improves product performance and innovation, and product innovation improves the performance of MSMEs. EO also increases MC and SSM