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<![CDATA[PENGARUH INTEREST BASED INCOME DAN FEE BASED INCOME TERHADAP RETURN ON ASSETS PADA BANK MANDIRI (PERSERO) TBK. ]]>
<![CDATA[Bintari, Vivi Indah]]>;
<![CDATA[Santosa, Allicia Deana]]>;
<![CDATA[Hamzah, Risna Amalia]]>
<![CDATA[ Jurnal Ekonomi Manajemen Vol 5, No 1 (2019): Mei 2019 ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi ]]>
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DOI: 10.37058/jem.v5i1.852
<![CDATA[This study aims to know and analyze the influence of interest based income and fee based income on return on assets in Bank Mandiri (Persero) Tbk from 2000 to 2018 simultaneously and partially. Research methodology used was the verifikatif method and descriptive method. Types of data was secondary data in the form of financial report. Instrument analysis using the regression equation was linear multiple, the coefficients corellation, the coefficients determination and the significance test.  The results of the analysis partially interest based income influential but not significant on return on assets while fee based income partially had a significant effect on return on assets. While simultaneously interest based income and fee based income had a significant effect on return on assets in Bank Mandiri (Persero) Tbk. Then the hypothesis was proven and verified. Keywords: Interest Based Income; Fee Based Income; Return On Assets.Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh interest based incomedan fee based income terhadap return on assetspada Bank Mandiri (Persero) Tbk periode 2000 sampai 2018 baik secara simultan maupun parsial. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif. Jenis data diperoleh melalui data sekunder berupa data laporan keuangan. Alat analisis menggunakan persamaan regresi linier berganda, koefisien korelasi, koefisien determinasi dan uji signifikansi. Hasil analisis menunjukan secara parsial interest based incomeberpengaruh tetapi tidak signifikan terhadap return on assetssedangkan fee based incomesecara parsial berpengaruh signifikan terhadap return on assets. Sedangkan secara simultandan fee based income berpengaruhsignifikan terhadap return on assetspada Bank Mandiri (Persero) Tbk. Dengan demikian hipotesis yang diajukan terbukti dan terverifikasi. Kata Kunci: Interest Based Income; Fee Based Income; Return On Asset.]]>
<![CDATA[PERAN KEPERCAYAAN DAN BRAND IMAGE DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN SECARA ONLINE DI INSTAGRAM ]]>
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Vivi Indah Bintari]]>;
<![CDATA[Risna Amalia Hamzah]]>
<![CDATA[ Jurnal Ekonomi Manajemen Vol 5, No 1 (2019): Mei 2019 ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi ]]>
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DOI: 10.37058/jem.v5i1.856
<![CDATA[This study aims to determine how much the trust and Brand Image influence on online purchasing decision at Instagram and analyze the most dominant factor in influencing online purchasing decisions on Instagram. The population in this study is the Instagram users who ever make online purchases on Instagram. Samples taken as many as 225 respondents using nonprobability sampling technique with accidental sampling approach, ie sampling technique based on chance, that consumers who use the services of Instagram. The results of this study indicate that all independent variables positive and has significant impact on purchasing decisions through F and T test. R value obtained was 0.615 showed a correlation or relationship between trust and Brand Image on online purchasing decisions, which addressed the relationship is a strong relationship since the R value close to 1, while the value of Adjusted R Square of 0.378 indicates a 37.8% variation decision Instagram purchase can be explained by the two independent variables, the remaining 62.2% is explained by other factors beyond the research.Keywords:Trust; Brand Image; Online Buying Decision; E-commerce.Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepercayaan dan Brand Imageterhadap keputusan pembelian secara online di Instagram dan menganalisis faktor yang paling dominan dalam mempengaruhi keputusan pembelian di Instagram. Populasi pada penelitian ini adalah pengguna Instagram yang pernah melakukan pembelian secara online pada Instagram. Sampel yang diambil sebanyak 225 responden dengan menggunakan teknik NonProbability Samplingdengan pendekatan accidental sampling, yaitu teknik penentuan sampel berdasarkan kebetulan, yaitu konsumen yang mengunakan jasa Instagram. Hasil penelitian ini menunjukkan bahwa semua variable independen berpengaruh positif dan signifikan terhadap keputusan pembelian melalui uji F dan uji T. Nilai R diperoleh sebesar 0,615 menunjukan korelasi atau hubungan antara kepercayaan dan Brand Imageterhadap keputusan pembelian, dimana hubungan tersebut menujukan sebuah hubungan yang kuat karena nilai R mendekati 1, sedangkan nilai Adjusted R Squaresebesar 0,378 menunjukan 37,8% variasi keputusan pembelian di Instagram dapat dijelaskan oleh kedua variable independen tersebut, sisanya 62,2% dijelaskan oleh faktor-faktor lain diluar penelitian. Kata Kunci:Kepercayaan; Brand Image; Keputusan Pembelian; E-commerce.]]>
<![CDATA[The Impact of Competency, Workload, and Work Environment to Work Stress and The Employee Performance of Bank BJB S. Parman ]]>
<![CDATA[Indyra Dwi Cahyaningtyas]]>;
<![CDATA[Allicia Deana Santosa]]>
<![CDATA[ INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 3 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2021 ]]>
Publisher : <![CDATA[Forum Inovasi Bisnis dan Manajemen ]]>
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DOI: 10.31842/jurnalinobis.v4i3.191
<![CDATA[Demands from management so that employees increase competency by increasing workloads coupled with a non-conducive work environment often cause employees to experience stress and decrease performance. The purpose of this research is to know the influence of the competency, workload, the work environment on work stress, and the employee performance of Bank BJB Branch of S. Parman. The sampling total used in this research is 100 respondents. The research method used is the verification method (quantitative) with analytical tools in the form of validity, reliability, coefficient of determination, and hypothesis testing (t-test and F test). The measurement of the data is performed by Likert scale questionnaire 5-points. Based on the t-test results shows the calculated t-value is greater than the t-table (1.996), except for the work environment variable. The results showed that the competency and the workload of a positive and significant effect on the stress of work and performance, while the influential work environment variable is positive and significant but not to work stress and employee performance.]]>
<![CDATA[FROZEN FOOD OLAHAN SINGKONG: ALTERNATIF SOLUSI KETAHANAN PANGAN KELUARGA DI KAMPUNG ANAKA KOTA TASIKMALAYA ]]>
<![CDATA[Edy Suroso]]>;
<![CDATA[Dedi Rudiana]]>;
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Aquinaldo Sistanto Putra]]>;
<![CDATA[Agis Andriani]]>
<![CDATA[ J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 8: Januari 2022 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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DOI: 10.53625/jabdi.v1i8.977
<![CDATA[The Enforcement of Restrictions on Emergency Community Activities (PPKM ) implemented by the government in an effort to overcome the Covid-19 Pandemic has a direct impact on various orders of community life, especially causing a family food security crisis. This is also felt by most of the residents of Anaka Village, Urug Village, Kawalu District, Tasikmalaya City. Kawalu District is the area with the largest cassava production capacity in Tasikmalaya City. Kampung Anaka is one of the centers for cassava production. So far, cassava is only used by selling it directly as a commodity or some of it is consumed in the traditional way, namely steamed or fried. This community service program (PPM) aims to provide knowledge to housewives about entrepreneurship for family economic resilience through the frozen food business. In addition, workshops on making cassava chicken nuggets are also provided. The output of this PPM activity is the formation of a productive economic business group (KUEP) called "WARNA" (Wanoja Rancage Anaka), or Anaka Creative Woman, and also the "KASIMA" as the brand of Chicken Cassava Nugget Products]]>
<![CDATA[Increasing Student’s Learning Motivation and Learning Outcomes through the Application of Participant Centered Learning (PCL) Cards ]]>
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Sri Hardianti Sartika]]>;
<![CDATA[Iis Surgawati]]>
<![CDATA[ Cakrawala: Jurnal Pendidikan Vol 16 No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pancasakti Tegal ]]>
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DOI: 10.24905/cakrawala.v16i2.340
<![CDATA[The Covid-19 pandemic has had significant effects in many aspects, including the world of education. The changes require an adaptation to learning methods used increasing students learning motivation. In higher education, learning methods that are student centered and lecturers only serve to give instructions. Participant-centered learning (PCL) is a learning method that is suitable for use in higher education because collage students are considered participants not just students. The purpose of this research was to analyze the impact of implementing PCL in increasing motivation and learning outcomes. This research was conducted at the Management Study Program, Faculty of Economics, Siliwangi University with 94 collage students. The data sources used were the results of the pre-test and post-test using the Kahoot! learning platform and questionnaire data using the Materials Motivation Scale (IMMS), from the control and experimental groups. In the experimental class, learning was carried out using the PCL method, while in the control class, learning was carried out conventionally or teacher-centered learning (TCL). The results of the evaluation showed that the PCL class had an average score of 47% higher than the TCL, and students' learning motivation in PCL class is also about 40% higher than students in TCL class. So it can be concluded that there is a significant increase in terms of material understanding and student learning motivation with PCL method. The learning method of PCL can be adopted to be applied in learning in higher education.]]>
<![CDATA[SMES’ E-COMMERCE ADOPTION TOWARDS CONSUMER EXPERIENCE ]]>
<![CDATA[Nuryanti Taufik]]>;
<![CDATA[Faizal Haris Eko Prabowo]]>;
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Andina Eka Mandasari]]>
<![CDATA[ Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Padjadjaran ]]>
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DOI: 10.24198/jbm.v21i2.373
<![CDATA[This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites.]]>
<![CDATA[Post-Pandemic Behavior: Continuance Intention of Baby Boomer and X Generation as New Users of Online Shopping Platforms during COVID-19 ]]>
<![CDATA[Allicia Deana Santosa]]>;
<![CDATA[Nuryanti Taufik]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 10, No 1 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v10i1.9241
<![CDATA[The Covid-19 pandemic has led to an unavoidable surge in the use of digital technology due to social restrictions and lockdowns. Various restrictions on activities during the COVID-19 quarantine period had resulted in many new users of digital services for daily activities and needs, including the elderly generation such as the X Generation and baby boomers, who before the pandemic were often considered as a generation that was difficult to accept technological change. In the midst of the COVID-19 pandemic, the baby boomers and X Generation have begun to adopt and use various digital applications, one of which is e-commerce, to make online purchases. With the return to the post-pandemic situation and routine, we wanted to test the continuance intention of X Generation and baby boomers in using e-commerce for online shopping. This study needs to be done since the data shows that the average number of online purchases issued by X Generation and baby boomers is greater than other generations. Unfortunately, the literature and previous research on the post-pandemic behavior of baby boomers and X generation for online shopping activities are still very limited, so this research is expected to contribute to a wider literature. The survey was conducted on 198 people aged 40-76 years who had made online purchases in e-commerce during the COVID-19 pandemic using Structural Equation Modeling.]]>
<![CDATA[Overcoming Challenges through Product Innovation and Entrepreneurial Spirit during VUCA World ]]>
<![CDATA[Allicia Deana Santosa]]>
<![CDATA[ Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 3 (2023): Co-Value : Jurnal Ekonomi, Koperasi, & Kewirausahaan ]]>
Publisher : <![CDATA[Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung ]]>
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DOI: 10.36418/covalue.v14i3.3871
<![CDATA[The global spread of COVID-19, evolving government regulations, diverse external circumstances, and worldwide events such as conflicts or wars have placed businesses in unprecedented volatility, uncertainty, complexity, and ambiguity (VUCA). This situation undeniably exerts a significant influence on Micro, Small, and Medium Enterprises (MSMEs), including local coffee shops. The escalating competition within the industry and the challenges posed by the VUCA environment compel coffee shop entrepreneurs to enhance their competitive capabilities, all while witnessing a rise in the number of local coffee shops during the pandemic. The primary objective of this research was to investigate how entrepreneurial spirit and product innovation impact business performance amid the VUCA environment. The research method used in this study is quantitative methods. The study involved a sample of 51 coffee shop entrepreneurs located in Tasikmalaya and Ciamis as participants. The findings of this research reveal that both entrepreneurial spirit and product innovation have a positive influence on business performance and facilitate businesses in adapting to the challenges posed by the VUCA environment.]]>
<![CDATA[The Influence of Brand Trust and Customer Satisfaction on Customer Loyalty Among Shopee Users in Rural Area ]]>
<![CDATA[Muhammad Rivaldo Ali]]>;
<![CDATA[Kartawan]]>;
<![CDATA[Allicia Deana Santosa]]>
<![CDATA[ Jurnal Multidisiplin Madani Vol. 4 No. 5 (2024): May 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/mudima.v4i5.9406
<![CDATA[The study focuses on the impact of brand trust and User Satisfaction on Customer Loyalty among Shopee users in Tasikmalaya Regency Indonesia. It employs a survey method and structural equation modeling (SEM) with mediation analysis to investigate the relationships between these key constructs. The research objectives are to explore the impact of brand trust on customer satisfaction and customer loyalty, as well as the influence of customer satisfaction on customer loyalty. The study's findings are expected to contribute to both theoretical understanding and practical strategies for e-commerce companies, particularly Shopee, to enhance their business performance in a highly competitive market. The study utilizes non-probability sampling with a purposive sampling method and collected 250 respondents Shopee Users. The data analysis includes descriptive statistics to assess customer perceptions and confirmatory factor analysis to evaluate the unidimensionality of the measurement constructs. The study's results are expected to provide valuable insights into the factors influencing customer loyalty in the e-commerce context, specifically focusing on Shopee users in Tasikmalaya offer practical implications for businesses in the industry]]>
<![CDATA[PENGARUH PERSONAL SELLING DAN REFERENCE GROUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ]]>
<![CDATA[Santosa, Allicia Deana]]>;
<![CDATA[Cahyaningtyas, Indyra Dwi]]>
<![CDATA[ Jurnal Ekonomi Manajemen Vol 6, No 1 (2020): Mei 2020 ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi ]]>
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DOI: 10.37058/jem.v6i1.1484
<![CDATA[This study aims to determine the effect of the implementation of personal selling and reference groups on consumer purchasing decisions on Honda cars at Pluit Auto Plaza either partially or simultaneously. The method used in this research is descriptive and verification research survey methods. The population of this research is 180 consumers, and the research technique uses purposive sampling of 100 consumers. The analytical method uses calculations, multiple correlation, coefficient of determination, hypothesis testing. The results of research on the effect of the implementation of personal selling, and reference groups on consumer purchasing decisions show fairly good results. The results of the research analysis show the effect of the implementation of selling conditions and reference groups have a positive and significant impact on consumer purchasing decisions on Honda cars at Pluit Auto Plaza, North Jakarta. Hypothesis test results show a simultaneous effect rather than partially. This means that personal selling and reference groups are able to arouse consumers to make purchasing decisions.Keywords: Personal Selling; Reference Groups; Purchasing DecisionsTujuan dari penelitian ini adalah untuk mengetahui pengaruh pelaksanaan personal selling dan kelompok referensi terhadap keputusan pembelian konsumen khususnya pada mobil honda di Pluit Auto Plaza baik secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah metode survey penelitian deskriptif dan verifikatif. Populasi penelitian ini berjumlah 180 konsumen, dan teknik penelitian menggunakan purposive sampling sebanyak 100 konsumen. Metode analisis menggunakan perhitungan, regresi berganda, koefisien determinasi, uji hipotesis. Hasil penelitian tentang pengaruh pelaksanaan personal selling, dan kelompok referensi terhadap keputusan pembelian konsumen menunjukkan hasil cukup baik. Hasil analisis penelitian menunjukkan pengaruh pelaksanaan persondal selling dan kelompok referensi berdampak positif dan signifikan terhadap keputusan pembelian konsumen pada mobil honda di Pluit Auto Plaza, Jakarta Utara. Hasil uji hipotesis menunjukan berpengaruh secara simultan daripada secara parsial. Hal ini berarti personal selling dan kelompok referensi mampu membangkitkan konsumen untuk melakukan keputusan pembelian.Kata Kunci: Personal Selling; Kelompok Referensi; Keputusan Pembelian]]>
