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All Journal Jurnal Perencanaan Pembangunan Journal of Innovative and Creativity
Tasnim, M
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Disaster Preparedness and Mitigation in Indonesia During the Covid-19 Pandemic in Indonesia: A Narrative Overview Aisyah, Hesty; Edison, Elisa Daniati; Tasnim, M
Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning Vol. 7 No. 3 (2023): December 2023
Publisher : Ministry of National Development Planning Republic of Indonesia/Bappenas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36574/jpp.v7i3.477

Abstract

This paper presents the results of literature reviews on disaster mitigation preparation during the Pandemic Covid-19 since 2019. Of the 780 articles selected 6 articles on this topic published in national and international journals between Mei 2019 and June 2021 were included in the review. These articles are written in different disaster contexts, including events related to weather (floods and storms), natural disasters (earthquakes and tsunamis), and other events (such as pandemics and terrorist attacks). The main themes that arise include lack of communication between stakeholders, media sensationalism, the importance of choosing the most effective marketing messages, lack of disaster management plans, image damage, and goal reputation, and changes in tourist behavior after a crisis and disaster. This review identifies ways to increase the speed and effectiveness of responses to disasters, the importance of marketing relationships with loyal customers, and the need to quickly improve the image of the goal. Suggestions for future research arising from this review include the urgent need to encourage tourism operators to be involved with crisis readiness and disaster management strategies and the importance of getting a better understanding of consumer responses to disaster events.
Creative Industry-Based MSME Competitive Advantage Strategy in Padang City through Market Orientation and Product Innovation Aisyah, Hesty; Tasnim, M; Ningsih, Sri Restu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2015

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) is one of the economic driving forces that have an important role in the economy of Padang City because it contributes greatly to overcoming poverty and unemployment problems. MSMEs have many positive impacts, such as one of the expansion of labor absorption which makes it a place for low-income people to produce productive economic activities. MSMEs in Padang City are one type of business that can be resilient in various kinds of economic shocks so that from year to year the growth is always stable and consistent. This growth also affects the decline in unemployment, because MSMEs are labor-intensive businesses that require minimal Human Resources with a relatively small level of formal education and utilization of business capital. Although in terms of quantity, MSMEs in Padang City have increased, they are not accompanied by quality. This study aims to analyze the competitive advantage formed from the role of market orientation variables and product innovation in creative industry-based MSMEs in Padang City. The population in this study is creative industry business actors in Padang City applying purposive sampling techniques as a sampling. The conclusion of this reasearch are Based on the results of the study above on MSMEs in the city of Padang using SWOT analysis 4 quadrants, the position of MSMEs is at the growth stage. Based on analysis using IE matrix analysis, it is necessary to carry out a product development strategy, and Based on the results use SPACE matrix analysis, namely market and product development and product diversification.
Co-Authors Elisa Daniati Edison Hesty Aisyah Sri Restu Ningsih