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All Journal Jurnal Perencanaan Pembangunan Journal of Islamic Economic Scholar
Dewi, Rosma
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Energy Environmental Science Social Sciences

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English: English Arif, Akbarudin; Trikartono , Drajat; Sugiyanto, Sugiyanto; Dewi, Rosma; Setiawan, Eko
Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning Vol. 8 No. 1 (2024): June 2024
Publisher : Ministry of National Development Planning Republic of Indonesia/Bappenas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36574/jpp.v8i1.537

Abstract

The article describes the implementation of self-management type III in Surakarta. Based on Presidential Decree 16/2018 Article 18 paragraph (6) letter c, type III is a self-management that is planned and supervised by the Ministry/Institution/Regional Apparatus responsible for the budget and implemented by the Mass Organization. Backdropped by hesitant among local governments to implement it, this research formulates a research question, are there any significant barriers that can cause of local government of Surakarta not to implement Self-Management Type III? Research is conducted through Qualitative Thematic Analysis that includes data collecting, coding, description, and thematic reflection.  Three thematic areas to be observed are policy content, procedure, and practice. Data are collected mainly from interviews, documents, researchers’ participation in Usaid-funded Madani programs in Surakarta 2021-2023, and further participation in Bakesbangpol - National and Political Unity Agency in Surakarta’s self-management type III implementation in 2023. Data are also collected from contemporary articles on CSOs and self-management-related issues. The research finds that there are no significant barriers to implementing self-management type III in Surakarta city unless both the local government unit and implementing CSO need to learn and adapt to procedures of implementation and reporting. On specific CSOs' side, they need to improve their legitimacy and specify services.
Effect of Promotion Strategy on KFC Lampung Purchase Decisions with Purchase Intention as Mediating Variable Zul, Sulthon Fawwaz; Kusumawati, Richa; Dewi, Rosma
Journal of Islamic Economic Scholar Vol. 1 No. 2 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.2.209-217

Abstract

Kentucky fried chicken (KFC) is a franchise company that implements a mix of promotion strategies with components that are considered influential in influencing consumer buying interest. KFC provides a menu in the form of fast food or ready-to-eat food, including fried chicken, french fries, burgers, spaghetti and carbonated drinks and so on. There are various forms of promotion from KFC restaurants, ranging from advertising in various media, both visual, audio and even magazines, billboards and air shows.  This study aims to examine the effect of promotional strategies on consumer purchases with purchases intention as a mediating variabel. The method used in this study used 100 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validation test uses the loading factor value,while the reliability test uses the cronbach’s alpha value. And the result of this study are the Effect of Promotion Strategies on Consumer Purchases at KFC Kedaton Branch has a Significant Effect with Purchase Interest As a Mediation Variabe.Keywords : Promotion strategy, Buying Decisions,Purchases Interes, Buying Interest
Co-Authors Arif, Akbarudin Eko Setiawan Kusumawati, Richa Sugiyanto - Trikartono , Drajat Zul, Sulthon Fawwaz