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All Journal Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Luthfi, Andi M.
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences

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Pengaruh Promosi, Online Customer Review, dan E-Service Quality terhadap Keputusan Pembelian pada E-Commerce Shopee (Studi pada Mahasiswa Universitas Batam) Laga, Else Marieta; Luthfi, Andi M.
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.755 KB)

Abstract

The purpose of this study is to find out and analyze the influence of Promotions, Online Customer Reviews, and E-Service Quality on Purchasing Decisions on Shopee e-commerce, a study at Students of Batam University. The method applied in this study is the quantitative method. The population in this study was students of Batam University with a total of 2,814 students at 2022. The sample of this study was 97 respondents. The data collection technique used in this study is a questionnaire which was tested for Validity and Reliability. The data analysis technique of this study uses Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t Test and F Test) and Coefficient of Determination. Data processing in this study used the SPSS Software version 25 program. The results of this study show that Promotion has a positive and significant effect on Purchasing Decisions on Shopee e-commerce for Batam University students with a probability value of 0,008 < 0,05. Online Customer Review has a positive and significant effect on Purchasing Decisions on Shopee e-commerce for Batam University students with a probability value of 0,015 < 0,05. E-Service Quality has a positive and significant effect on Purchasing Decisions on Shopee e-commerce for Batam University students with a probability value of 0,011 < 0,05. The value of the Coefficient of Determination of 49,0% shows the contribution of Promotion, Online Customer Review, and E-Service Quality to the Purchase Decision and the remaining 51,0% are explained by others relevant variables.
PENGARUH PROMOSI, ONLINE CUSTOMER REVIEW, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS BATAM) Laga, Else Marieta; Luthfi, Andi M.
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 3 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v11i3.1194

Abstract

The purpose of this study is to find out and analyze the influence of Promotions, Online Customer Reviews, and E-Service Quality on Purchasing Decisions on Shopee e-commerce, a study at Students of Batam University. The method applied in this study is the quantitative method. The population in this study was students of Batam University with a total of 2,814 students at 2022. The sample of this study was 97 respondents. The data collection technique used in this study is a questionnaire which was tested for Validity and Reliability. The data analysis technique of this study uses Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t Test and F Test) and Coefficient of Determination. Data processing in this study used the SPSS Software version 25 program. The results of this study show that Promotion has a positive and significant effect on Purchasing Decisions on Shopee e-commerce for Batam University students with a probability value of 0,008 < 0,05. Online Customer Review has a positive and significant effect on Purchasing Decisions on Shopee e-commerce for Batam University students with a probability value of 0,015 < 0,05. E-Service Quality has a positive and significant effect on Purchasing Decisions on Shopee e-commerce for Batam University students with a probability value of 0,011 < 0,05. The value of the Coefficient of Determination of 49,0% shows the contribution of Promotion, Online Customer Review, and E-Service Quality to the Purchase Decision and the remaining 51,0% are explained by others relevant variables.
The Effect of Self-Control, Self-Concept, and Lifestyle on Consumtive Behavior in Online Shopping on Students of Batam University Fathonah, Siti; Ngaliman, Ngaliman; Luthfi, Andi M.
Zona Manajerial: Program Studi Manajemen (S1) Vol 12 No 2 (2022): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v12i2.1250

Abstract

The purpose of this study is to find out and analyze the effect of Self-Control, Self-Concept, and Lifestyle on Consumptive Behavior in Online Shopping at Batam University students. The method applied in this study is the quantitative method. The population in this study was students of Batam University with a total of 2,814 students at 2022. The sample of this study was 97 respondents. The data collection technique used in this study is a questionnaire which was tested for Validity and Reliability. The data analysis technique of this study uses Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this study used the SPSS Software version 25 program. The results of this study show that Self-Control has a positive and significant effect on Consumptive Behavior in online shopping for Batam University students with a probability value of 0.46 < 0.05. Self-Concept has a positive and insignificant effect on Consumptive Behavior in online shopping in Batam University students with a probability value of 0.138 > 0.05. Lifestyle has a positive and significant effect on Consumptive Behavior in online shopping for Batam University students with a probability value of 0.013 < 0.05. The coefficient of determination of 20.9% shows the contribution of Self-Control, Self-Concept, and Lifestyle to Consumptive Behavior in online shopping and the remaining 79.1% are explained by others relevant
The Effect of Self-Control, Self-Concept, and Lifestyle on Consumtive Behavior in Online Shopping on Students of Batam University Fathonah, Siti; Ngaliman, Ngaliman; Luthfi, Andi M.
Zona Manajerial: Program Studi Manajemen (S1) Vol 13 No 2 (2023): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v13i2.1498

Abstract

The reason for this study was to examine the impact of Self-Control, Self-Concept, and Lifestyle on Consumptive Behavior in Online Shopping on Students of Batam University. The method applied in this study is the quantitative method . The populace utilized in this study were students of Batam University with a total of 2,814 students at 2022, while the sampling was 97 respondents. Data collection primarily involved administering questionnaires to the participants. Data processing in this study used the SPSS Software version 25 program. Results from the partial t-test revealed that self control and lifestyle significantly influenced consumptive behavior in online shopping, whereas self concept did not demonstrate a significant effect. However, when these factors were considered together, they collectively showed a considerable impact on consumtive behavior in online shopping. The worth of R Square on self control, self concept, and lifestyle factors influrncing consumtive behavior in online shopping is 20.9% and the remaining 79.1% are explained by others relevant variables.
Co-Authors Laga, Else Marieta Ngaliman, Ngaliman Siti Fathonah