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All Journal Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Luthfi, Andi Mulyadi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences

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Journal : Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam

 1 
Pengaruh Flash Sale, Promo Gratis Ongkos Kirim, dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Skintific Melalui E-Commerce Shopee di Kota Batam zahri, Nadila jannatul; Luthfi, Andi Mulyadi; Windayati, Diana Titik
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 2 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i2.1557

Abstract

The purpose of this research is to determine and analyze the influence of Flash Sales, Free Shipping Promos, and Electronic Word of Mouth on Purchase Decisions for Skintific Products via Shopee E-commerce in Batam City. This studies employs quantitative tactics. The populace in this exam is individuals in Batam city however it's far commonplace that now not every considered one of them use Skintific gadgets, so the population for this exploration is considered as obscure. the instance for this exam was ninety six respondents. This examine tested the validity and reliability of a questionnaire because the method of facts series. The Classical Assumption check, multiple Linear Regression, speculation checking out (t and F checks), and Coefficient of determination are applied in this approach of statistics analysis for studies. statistics managing in this exam applied the SPSS programming application variant 26. The effects of this examination show that flash sale and free shipping promotions to some diploma meaningfully affect shopping for alternatives for Skintific gadgets thru Shopee internet based business, yet digital conversation to a few diploma makes no certain difference. important impact on the choice to buy Skintific items via Shopee net business. there's a concurrent tremendous and huge impact on streak deals, loose transportation promotions, and electronic casual change on buying choices for skintific objects thru Shopee internet primarily based enterprise in Batam city.
Pengaruh Celebrity Endorsement, Promosi di Instagram, dan Online Customer Review Terhadap Minat Beli Konsumen Natur-E di Kota Batam Yohana, Selvi; Luthfi, Andi Mulyadi; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1729

Abstract

The increasing interest in the internet and buying and selling activities through digital platforms in the beauty and health category has changed the way Indonesian consumers shop, resulting in competition among entrepreneurs. Natur-e by continuing to try to increase consumer buying interest in their products through celebrity endorsements, promotions on instagram, and online customer review, but Natur-e has not managed this well as evidenced by the sales volume of Natur-e fluctuating every year. The purpose of this study was to determine the effect of celebrity endorsement, promotion on instagram, and online customer reviews on consumer buying interest in Natur-e in Batam City. The findings in this study partially are celebrity endorsement has a positive and significant effect, promotion on instagram has a positive and insignificant effect, and online customer review have a positive and significant effect on consumer buying interest in Natur-e in Batam City. Simultaneously celebrity endorsement, promotion on instagram, and online customer review have a positive and significant influence on consumer buying interest.
Co-Authors Raymond Raymond Windayati, Diana Titik Yohana, Selvi zahri, Nadila jannatul