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EFEK CITRA MEREK, KEMASAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BUKU GRAMEDIA BATAM Kartika Kirana Sumirang; Diana Titik Windayati
Zona Manajemen: Program Studi Magister Sains Manajemen Universitas Vol 7 No 2 (2017): AGUSTUS
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.638 KB) | DOI: 10.37776/jzm.v7i2.61

Abstract

This study was conducted to analyze the brand image, packaging and pricing on purchasing decisions Gramedia bookstore Batam. In this research there are independent variables, which is the brand image, packaging and price, with the dependent variable, the purchase decision. This study is expected to be used to determine the extent of someone's opinion, attractive packaging and economical prices capable of determining consumer purchasing decisions of Gramedia bookstore Batam. Samples taken by researcher were 110 people. Samples were taken with a sampling technique (questionnaire). Data analysis method used is quantitative analysis, validity, reliability test, classic assumption test, multicoloniarity test, heteroscedasticity test, normality test, multiple linear regression analysis, t test, f-test and coefficient of determination R2.
Pengaruh Green Brand Image terhadap Brand Loyalty yang Dimediasi Oleh Green Satisfaction: (Studi Kasus Pada Konsumen AC Panasonic di Kota Batam) Rudhy Dwi Chrysnaputra; Diana Titik Windayati
An-Nisbah: Jurnal Perbankan Syariah Vol. 1 No. 2 (2020): Jurnal An-Nisbah: Perbankan Syariah
Publisher : PRODI PERBANKAN SYARIAH INSTITUT AGAMA ISLAM (IAI) SUNAN KALIJOGO MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brand loyalty sangatlah dibutuhkan bagi sebuah perusahan dalam tujuan membangun konsumen yang loyal, sehingga setiap perusahaan selalu berusaha untuk memberikan produk yang terbaik bagi konsumen. Brand loyalty salah satunya dapat dibentuk dengan adanya Green brand image dimana dengan adanya Green brand image yang kuat maka akan terbentuklah Brand loyalty. Pada masa sekarang konsep ramah lingkungan berkembang dan menjadi kebutuhan masyarakat dimana dengan adanya kesadaran masyarakat untuk semakin hidup lebih sehat terbentuklah Green brand image terhadap produk yang digunakan akan mewujudkan Brand loyalty. Penelitian ini akan menguji dan menganalisis pengaruh Green brand image terhadap Brand loyalty melalui Green satisfaction pada konsumen konsumen produk AC Panasonic pada 100 responden di 5 Kecamatan di Batam. Analisis data menggunakan Path dan hasilnya menyatakan bahwa Green brand image berpengaruh langsung dan tidak langsung terhadap Brand loyalty melalui Green satisfaction. Kata kunci: Green brand image, Brand loyalty, dan Green satisfaction
Pengaruh Return On Equity, Debt to Equity Ratio, Debt to Equity Ratio, Earning Per Share Terhadap Harga Saham Nona Jane Onoyi; Nona Jane Onoyi; One Yantri; Diana Titik Windayati
JURNAL MANAJEMEN, ORGANISASI DAN BISNIS (JMOB) Vol 1, No 4 (2021): JMOB (Desember 2021)
Publisher : Pascasarjana Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.949 KB) | DOI: 10.33373/jmob.v1i4.3435

Abstract

This research aims to determine the effect of Return On Equity, Debt to Equity Ratio, Net Profit Margin, Earning Per Share on Stock Prices in LQ45 companies listed on the Indonesia Stock Exchange for the 2016-2019 period. The research method uses a quantitative approach. The data used in this research is secondary data. The sample selectionis done by purpose sampling obtained 31 samples of companies. The results showed that partially ROE and EPS variables had a significant effect on stock prices. While the DER and NPM variables partially have no significant effect on stock prices. Simultaneously ROE, DER, NPM and EPS variables have a significant effect on stock prices.
TINGKAT KESEHATAN PERBANKAN SYARIAH DAN POTENSI FINANCIAL DISTRESS PADA MASA PANDEMI COVID-19 Nona Jane Onoyi; Nona Jane Onoyi; Diana Titik Windayati
JURNAL MANAJEMEN, ORGANISASI DAN BISNIS (JMOB) Vol 2, No 2 (2022): JMOB (Juni 2022)
Publisher : Pascasarjana Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.236 KB) | DOI: 10.33373/jmob.v2i2.4246

Abstract

The purpose of this this study is to determine the effect of bank health level in predicting the potential of financial distress during the Covid-19 pandemic.This study uses the bank health level proxied by CAR, NPF, ROA, BOPO and FDR as independent variables.  Meanwhile financial distress proxied by Z-Score as dependent variable.  The population of study is Islamic Banks listed on Financial Services Authority (OJK) in 2020 as many as 15 banks.  The sample of this studytook 12 banks with purpose sampling method. Multiple linear regression method used in this study.  The result show that partially CAR, ROA and FDR variables have a significant effect on financial distress, meanwhile NPF and BOPO variables have no significant effect on financial distress. Simultaneously CAR, NPF, ROA, BOPO and FDR variables have a significant effect on financial distress. Suggestion for banks are to maintain health level during the prolonged Covid-19 pandemic.  For banks that have entered the prediction of financial distress based on this research, they have to immmediately make change by making efficent use of finance, restructuring and digitizing banking.
PENGARUH RISIKO BISNIS, KINERJA KEUANGAN DAN KINERJA LINGKUNGAN TERHADAP HARGA SAHAM PADA PERUSAHAAN PERTAMBANGAN BATU BARA YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2016-2020 Nona Jane Onoyi; Nona Jane Onoyi; One Yantri; Ely Kurniawati; Diana Titik Windayati
Ensiklopedia of Journal Vol 5, No 2 (2023): Volume 5 No. 2 Edisi 1 Januari 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.437 KB) | DOI: 10.33559/eoj.v5i2.1501

Abstract

The purpose of this study was to determine the effect of business risk, financial performance, and environmental performance on the stock price.  This study uses business risk, financial performance proxied by ROA, and environmental performance proxied by PROPER as independent variables. Meanwhile, the stock price is the dependent variable. The research population is a coal mining company listed on the IDX as many as 22 companies. The research sample took 11 companies obtained by using the purposive sampling method. The research sample took 11 companies obtained by using the purposive sampling method. The research method uses multiple linear regression. The results showed that partially the business risk variable had no significant effect on stock prices, while the financial performance and environmental performance variables had a significant effect on stock prices. Simultaneously the variables of business risk, financial performance, and environmental performance have a significant effect on the stock price.  Advice for the company is to maintain financial performance and environmental performance in order to maintain investor confidence in the company.
PELATIHAN SOSIS SEHAT HOMEMADE SEBAGAI SUMBER PROTEIN KELUARGA DAN POTENSI PENGHASILAN TAMBAHAN KELUARGA DI KAMPUNG BAGAN KELURAHAN TANJUNG PIAYU, SEI BEDUK - BATAM Ely Kurniawati; Nona Jane Onoyi; One Yantri; Diana Titik Windayati; Mursal Mursal
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 9: February 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i9.4825

Abstract

Kegiatan pengabdian kepada masyarakat melalui pelatihan ini bertujuan untuk meningkatkan kemampuan ibu-ibu PKK di wilayah kampung Bagan. Fokus utama pelatihan yang diadakan adalah mengenai pembuatan sosis sehat sebagai alternatif sumber protein masyarakat yang memiliki peluang peningkatan penghasilan keluarga. Metode yang digunakan dalam pelatihan ini adalah pemaparan materi dan praktik langsung. Pemaparan materi meliputi kandungan sosis yang beredar di pasaran, berbagai metode pembuatan sosis, jenis selongsong yang dapat digunakan serta pengetahuan mengenai berbagai sumber protein lain yang dapat diolah menjadi sosis. Praktik dilakukan menggunakan daging ayam giling, dan selongsong bahan kolagen, yang pada aplikasi dapat dikembangkan untuk berbagai jenis sumber protein lainnya. Hasil pengabdian ini adalah peningkatan wawasan ibu-ibu PKK mengenai pembuatan sosis dan dapat membuka peluang usaha bagi warga.
PENGOLAHAN SAMPAH RUMAH TANGGA MENJADI ECO ENZYME SEBAGAI PUPUK DAN CAIRAN FERMENTASI SERBAGUNA DI KELURAHAN PAMAK, KECAMATAN TEBING - KABUPATEN KARIMUN Nona Jane Onoyi; One Yantri; Nona Jane Onoyi; Ely Kurniawati; Diana Titik Windayati; Mursal; Suyanto
Jurnal Pengabdian Ibnu Sina Vol. 1 No. 2 (2022): Juli 2022
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.174 KB) | DOI: 10.36352/j-pis.v1i2.348

Abstract

Pamak is one of the villages in Tebing District, Karimun Regency, Riau Islands Province. The majority of the population are immigrants from outside the island of Karimun, who work in various fields such as government employees, teachers and employees in private companies. Meanwhile, the majority of mothers are only housewives, whose daily activities are mostly at home. This activity is very useful to increase the knowledge of mothers about the use of household waste that is produced every day from activities in the kitchen. In addition to raw materials that can be obtained easily without having to buy, because they can be obtained from the rest of the mothers' cooking activities every day, the process is also very simple and easy to do. By using these eco enzymes, mothers can save on expenses related to cleaning in their daily household activities. So many benefits that can be obtained from the Eco enzyme. Can be used as a floor cleaner, dishwasher, laundry mix, air freshener, water purifier and plant fertilizer. Those women in Pamak Village were very enthusiastic about participating in the socialization of making the eco enzyme. Mothers now understand that kitchen waste does not have to be thrown away without being used. By not spending additional costs to get raw materials, with an easy process and no special skills required, now mothers can create their own cleaners and fertilizers. And it has economic value if it is practiced because after getting the harvest at the end of the process, eco enzymes can be sold directly to consumers. So that mothers can save on kitchen expenses while also increasing their income with the knowledge about making this eco enzyme.
SOSIALISASI PROGRAM UNIVERSITAS BATAM KE SEKOLAH MENENGAH ATAS ( SMA) ISLAM NABILAH BATAM Sarmini; Diana Titik; Dewi Agustina; Hendra Marta
Jurnal Pengabdian Ibnu Sina Vol. 1 No. 2 (2022): Juli 2022
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.796 KB) | DOI: 10.36352/j-pis.v1i2.349

Abstract

The high school level has announced the graduation of its students on May 5, 2022. And they are still continuing their education to a higher level, namely the Higher Education level. Knowledge related to Higher Education is very important for them to construct their future according to the preferences of each student. Therefore, the fulfillment of the needs related to Higher Education is very necessary. The socialization of the Batam University Campus Program in the context of Community Service at Nabilah Islamic High School is an activity to fulfill information obtained by high school students. It is intended that Nabilah Islamic High School students understand what and how Higher Education is. This is because according to the author's data, there are still 25% of Nabilah Islamic High School students who do not understand what Higher Education is and 54.5% are still very doubtful in understanding Higher Education. So it is very important to open the horizons of high school students before they go directly to campus.
KEGIATAN MASA PENGENALAN LINGKUNGAN SEKOLAH ( MPLS) DI SEKOLAH ISLAM NABILAH, BATAM , TAHUN PELAJARAN 2022-2023 Nona Jane Onoyi; Sarmini; Diana Titik Widayanti; Nona Jane Onoyi; Mohamad Aras; One Yantri; Muhammad Saidy
Jurnal Pengabdian Ibnu Sina Vol. 2 No. 1 (2023): Januari 2023
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (979.779 KB) | DOI: 10.36352/j-pis.v2i1.411

Abstract

Kegiatan Masa Pengenalan Lingkungan Sekolah (MPLS) merupakan kegiatan awal tahun pengganti Masa Orientasi Sekolah (MOS). Dalam Pelaksanaan MPLS tahun 2022 masih mengacu pada peraturan Peraturan Menteri Pendidikan dan Kebudayaan Republik Indonesia Nomor 18 Tahun 2016 tentang Pengenalan Lingkungan Sekolah Bagi Siswa Baru. Di mana didalamnya diatur tujuan dan teknis pelaksanaannya. Sekolah Islam Nabilah, Batam melaksanakan MPLS selama 3 hari, yaitu tanggal 13,14 dan 15 Juli 2022, yang terbagi pada kegiatan, sosialisasi sekolah secara umum dan breafing siswa baru, dan pengenalan kurikulum, program dan kegiatan sekolah, sarana prasarana serta ditutup di hari ketiga adalah Kegiatan Market Day. Dengan diadakannya Kegiatan MPLS selama 3 hari tersebut diharapkan siswa baru akan mengenal dengan baik lingkungan sekolah sehingga akan membuat mereka merasa aman, nyaman, menumbuhkan cinta dan bangga sebagai siswa di Sekolah Islam Nabilah, Batam.
PENANAMAN NILAI –NILAI NASIONALISME DAN PERSEPSI MERDEKA DARI SISI PANDANG ANAK REMAJA Sarmini; Diana Titik Widayanti; John Friadi; Devy Lestari Nurul Aulia; Arum Dwi Anjani
Jurnal Pengabdian Ibnu Sina Vol. 2 No. 1 (2023): Januari 2023
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.112 KB) | DOI: 10.36352/j-pis.v2i1.436

Abstract

Penanaman nilai-nilai nasionalisme sangat penting untuk anak remaja usia SMP dan SMA. Begitu juga mengetahui persepsi merdeka dari sisi pandang mereka. Dalam Pengabdian masyarakat terkait Penanaman Nilai-nilai Nasionalisme dan persepsi Merdeka dari Sisi Pandang Anaka remaja di SMP dan SMA Islam Nabilah yang dilaksanakan tanggal 16 Agustus 2022, diharapkan akan membangun sikap cinta tanah air, dan menumbuhkan nilai-nilai nasionalisme dalam mengisi kemerdekaan. Pengabdian masyarakat ini juga diharapkan akan didapatkan gambaran tentang persepsi merdeka dari sisi pandang anak remaja. Apabila remaja kita mempunyai nilai-nilai nasionalisme dan persepsi merdeka yang baik maka hal ini dapat memitigasi hal-hal buruk dalam pergaulannya. Karena masa remaja harus diisi dengan sesuatu yang positif dan prestasi.
Co-Authors -, Rika Regita Cahyani Adhiyasa, Rendy Dwi AHMAD FUAD Ananda, Defi Anggra Priyansah Anjani, Arum Dwi Arif Rahman Hakim Arif Rahman Hakim Asnira Asnira Astarizal, Astarizal Atik, Atik Auzar, Silvia Bagus Prasetya Faozanzen BAMBANG SATRIAWAN Caros Nugraha, Hendrik Casandra Casandra Catra Y, Wayan Cevy Amelia Chablullah Wibisono Daniel Happy Putra Devy Lestari Nurul Aulia Dewi Agustina Diah Lestari, Widyanti Ely Kurniawati Etty Sri Wahyuni Fakho, Teti Darmawati Fatahurrazak Ferdila, Ferdila Fien Zulfikarijah Fitri Sukmawati Friadi, John Gandhi Sutjahjo Grace Tama Rosalinda Gunawan, Dahlan Gusman, Taufik Hendra Marta Hidayat Hidayati Eka Putri, Fanny Indrawan, M.Gita Indrayani INDRAYANI INDRAYANI Ivan, Julyan Nur John Friadi John Friadi Kartika Kirana Sumirang Khaddafi, Muhammar Kusminin Linayati Lestari, Linayati Luthfi, Andi Mulyadi M. Sigid Safarudin Made, Abdul Malik Maizar Manurung, Kristie Sugama Maulana, Ervindo Mega Kurnia Meri Azmi Mohamad Aras Muammar Khaddafi Mudinillah, Adam Muhammad Arief El Habibie Muhammad Fikry Ananda Syaheza Muhammad Ridho Muhammad Saidy Mursal Mursal Mursal Mursal Mustika, Ita Nazaruddin Malik Ngaliman, Ngaliman Nona Jane Onoyi Nur Andini Rianti Nurhatisyah Nurhatisyah One Yantri One Yantri One Yantri Pamor Gunoto Ratna Dewi Silalahi Raymond Raymond Ronal Hadi Roni Putra Rudhy Dwi Chrysnaputra Sarmini Sarmini Sarmini Sarmini Satriawan, Bambang Sheptya Y.Putri Sinta, Dwi Siregar, Anugrah Aditeo Alexsander Sri Yanti Suhardis, Adnan Suherti, Suherti Sumarman, Benni Suyanto Taufik Wayan Catra Y Yantri, One Yendri, Yendri Yuniar, Indhiawan zahri, Nadila jannatul