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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Penelitian dan Pengabdian Masyarakat
Mareta, Youlanda Tri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Social Sciences Other

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Readiness of MSMEs in Facing the Industrial Revolution 5.0 through Green Economy Manan, Mohammad Athian; Nursari, Ayu; Sejati, Hiro; Yoesseri, Dafa; Mareta, Youlanda Tri
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 4 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i4.3447

Abstract

Purpose: This study aims to determine the readiness of MSMEs in Bandar Lampung City in facing the Industrial Revolution 5.0 through the implementation of the Green Economy. Methodology: This research uses descriptive quantitative analysis, qualitative analysis and descriptive simple linear regression using SPSS software version 23. The population in this study were 118,533 MSMEs in Bandar Lampung City. The research sample was obtained using the Slovin formula as many as 100 MSMEs. Results: The results show that MSMEs in Bandar Lampung City demonstrate a good understanding of the Green Economy, with an average score of 4.09.  However, despite this high understanding, the implementation of Green Economy principles in specific aspects such as waste management and social media campaigns still needs to be improved. In addition, MSMEs in Bandar Lampung City show high readiness in facing the Industrial Revolution 5.0, with an average score of 4.51. MSMEs have started to integrate digital technology and automation in their operations. Limitations: The limitations of this study include geographical coverage limited to MSMEs in Bandar Lampung City, so the results may not be generalizable to other regions.  Additionally, this study does not focus on MSMEs with specific types of businesses, so the results may not capture the specific characteristics or challenges that may be faced by particular business sectors. Contribution: The results of this study are expected to serve as a reference for policy makers in formulating more effective strategies to support MSMEs in adopting environmentally friendly technologies.
Transformasi Digital dan Perbaikan Mutu: Program Pendampingan Inovasi Teknologi, Layanan, dan Proses pada UMKM Kuliner di Bandar Lampung Nursari, Ayu; Rahmawati, Hamida Nur; Ramadhan, Eka Octa Seprina; Cahyani, Della Ayu; Mareta, Youlanda Tri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/06jjsj54

Abstract

The rapid development of digital technology has significantly transformed the operations of micro, small, and medium enterprises (MSMEs), particularly in the highly competitive culinary sector. This Community Service Program aims to enhance innovation capacity and competitiveness among culinary MSMEs in Bandar Lampung City through digital transformation and quality improvement of products and services. The program was implemented through participatory mentoring, including needs assessment, training on simple digital technologies (such as online marketing, application-based ordering systems, and digital financial management), and guidance on product and service innovation. The results show increased understanding and application of innovation and digitalization among MSME partners. Overall, this program contributes to strengthening the competitiveness of local culinary MSMEs through adaptive innovation management aligned with technological advancement and modern market needs. 
Co-Authors Cahyani, Della Ayu Mohammad Athian Manan Rahmawati, Hamida Nur Ramadhan, Eka Octa Seprina Sejati, Hiro Yoesseri, Dafa