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All Journal Al-Gafari: Manajemen dan Pendidikan Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa
Siti Fatikhatus Sya’adah
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Urgensi Desain Struktur Organisasi Terhadap Strategi Dalam Meningkatkan Kinerja Organisasi Nabila Cesya Rahmalia; Hesti Kusumaningrum; Siti Fatikhatus Sya’adah
Al-Gafari : Manajemen dan Pendidikan Vol. 2 No. 1 (2024): APRIL
Publisher : Lembaga Pendidikan Al-Gafari

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Abstract

Facing the progress of an increasingly sophisticated era, of course, the right steps are needed to dare to advance in the face of the era of the rise of organizational development, so that taking steps for the future is certainly very concerned, especially making organizational design, the urgency of making organizational design determines taking the right strategy. Through taking the right strategy in the organizational structure, the organization can facilitate the exchange of knowledge and communication between members and uphold the moral standards and performance of employees to be more professional. This research uses a literature study methodology, retrieving this data source through analysis of various literature sources. The results of this discussion provide an understanding that strategies are assembled to organize and implement strategies to achieve various predetermined goals while maintaining and expanding organizational activities. With an organizational structure that is flexible and in line with current developments, organizations can more easily adapt and move quickly to anticipate changes. After going through this research, it can be seen that there is an urgency from the existence of an organizational structure to its strategy in the organization. The organizational structure also determines the arrangement of interaction patterns and leads to the achievement of the performance set by the organization. Therefore, organizations must continue to develop and update their organizational structure to remain relevant and effective in achieving their goals.
Strategi Promosi Berbasis Digital Marketing dalam Meningkatkan Minat Calon Peserta Didik Baru di Sekolah Siti Fatikhatus Sya’adah
Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa Vol. 1 No. 4 (2024): November : Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dilan.v1i4.882

Abstract

Educational institutions currently need to be managed competently and deserve attention in today's era. Because, school competition is getting tighter. to influence the decisions of parents and prospective students in accepting new students. Schools need to have the right promotional strategy. Because the more competitive schools are, the more schools must have good and innovative promotional strategies to attract consumer interest. In an era that relies on technology and the target market that currently understands technology, educational institutions are required to adapt to technological developments, one of which is through the implementation of digital marketing-based promotional strategies. Schools can promote through Digital Marketing by using the school website or utilizing social media sites such as Facebook, Instagram, Twitter, TikTok, YouTube, and Whatsapp. The purpose of this study is to examine how digital marketing-based promotional strategies can help schools increase the interest of prospective new students. This study uses a literature study method based on various sources in the form of reference books, research results, or scientific journals. Thus, the use of the right promotional strategy, especially in using school digital marketing, can reach a wider community, school information becomes easily accessible anytime and anywhere, and this school's promotional activities will certainly be more effective and efficient.
Co-Authors Kusumaningrum, Hesti Nabila Cesya Rahmalia