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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Ferawati, Dilla
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Restoran Chicken Geprek Ken Dedes Ferawati, Dilla; Aminah, Mimin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.113-124

Abstract

Chicken Geprek Ken Dedes Restaurant is one of the small businesses in the midst of increasingly tight culinary MSME competition in Bogor. This restaurant needs to continuously increase customer satisfaction and loyalty to sustain business continuity. This study aimed to analyze customer characteristics, the effect of price and product quality on customer satisfaction and loyalty, the effect of customer satisfaction on customer loyalty, and the effect of customer satisfaction as a mediating variable. The sample of this research was 78 customers who were determined using a non-probability sampling method called voluntary sampling. Research data were analyzed using descriptive analysis and SEM-PLS methods. The results showed that price and product quality have positive and significant effect on customer satisfaction, but not significant on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty and has a full mediating effect.
Pemberdayaan Masyarakat Desa Rowokembu melalui Pelatihan Budikdamber dan Kebun Gizi sebagai Alternatif Pemenuhan Bahan Pangan Fadhilatunnur, Harum; Faza, M. Adil Danial; Anam, M. Fakhrul; Vera, Ita; Desyani, Noor A’fiana; Mufidha, Ayu Idha; Farizah, Nila; Arifah, Yenny Zanubah; Puruhitaningrum, Sarah; Ferawati, Dilla
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 3 (2022): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.8.3.253-261

Abstract

Rowokembu Village is one of villages in Wonopringgo Sub-district in Pekalongan Regency, Central Java. It has dense population with limited agricultural land. Vegetable garden and fish farming in bucket are among simpler yet effective strategies for this typical society. This program aimed to empower local community through training on vegetable garden and fish farming in bucket for the members of PKK (Pemberdayaan Kesejahteraan Keluarga) of Rowokembu. Training was given in the form of lecture and workshop. Changes on knowledge and perception was measured through pre-test and post-test. It was observed that the training managed to increase the knowledge, perception, and skills of the participants on developing vegetable garden and fish farming in bucket. The enthusiasm and participation, however, tend to decrease after training period. The fish showed high mortality rate presumably due to poor water condition, hot weather, the absence of aeration system, and improper feeding. The plants in the vegetable garden were attacked by pest. More intensive coaching/guidance was needed to ensure the sustainability of the program.
Co-Authors Aminah, Mimin Anam, M. Fakhrul Arifah, Yenny Zanubah Desyani, Noor A’fiana Farizah, Nila Faza, M. Adil Danial Harum Fadhilatunnur Mufidha, Ayu Idha Puruhitaningrum, Sarah Vera, Ita