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All Journal Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)
AJI, PRAWOKO SETYO
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Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Faktor-Faktor yang Memengaruhi Keberhasilan Adopsi E-Commerce pada Perum BULOG AJI, PRAWOKO SETYO; Jangkung Handoyo Mulyo
IPTEK-KOM : Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi Vol 25 No 2 (2023): Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)
Publisher : BPSDM Kominfo & Prodi Ilmu Komunikasi UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/iptekkom.25.2.2023.171-186

Abstract

E-commerce is a major force in driving the world's digital economy. Indonesia has an important role in developing e-commerce, especially in Southeast Asia. However, several organizations in Indonesia have experienced difficulties in the process of the e-commerce adoption stage, which often leads to failure. This paper aims to predict the factors that influence e-commerce adoption. The quantitative research method was used to test the hypothesis statistically (SEM-PLS). TOEI model (TOE framework and individual context of UTAUT theory) proposed to predict the factors that influence the e-commerce adoption by Perum BULOG. It was found that the technology context (relative advantage, compatibility, and complexity) positively affected e-commerce adoption. So, organizations need to consider technology as a main predictor and accelerator in the success of the e-commerce adoption stage. The other contexts (organizational, environment, and individual) were found to have no relationship with e-commerce adoption.
Co-Authors Jangkung Handoyo Mulyo