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All Journal Jurnal Manajemen dan Agribisnis Habitat Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Jurnal Pertanian Agros
Jangkung Handoyo Mulyo
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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ANALISIS HUBUNGAN ANTARA PERSEPSI DAN KESEDIAAN PETANI UNTUK MEMBAYAR (WTP) PUPUK BIO-SLURRY DI JAWA TENGAH Malinda Aptika Rachmah; Dwidjono Hadi Darwanto; Jangkung Handoyo Mulyo
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2434

Abstract

Pupuk bio-slurry merupakan pupuk organik hasil dari pemanfaatan limbah biogas dari hasil proses fermentasi tanpa oksigen dalam ruang tertutup. Penelitian ini bertujuan untuk (1) mengetahui distribusi kesediaan petani untuk membayar (WTP) pupuk bio-slurry berdasarkan persepsi petani di Jawa Tengah; (2) mengetahui hubungan antara persepsi dengan WTP petani untuk pupuk bio-slurry di Jawa Tengah. Penelitian dilakukan pada bulan Januari sampai Februari 2020. Lokasi penelitian ditentukan secara purposive dengan pertimbangan bahwa petani di Kabupaten Demak dan Magelang telah mengkomersialkan ampas biogas (bio-slurry) menjadi pupuk organik. Data primer diperoleh dengan purposive sampling dari kuisioner dengan 80 responden. Analisis data menggunakan korelasi Rank-Kendall untuk mengetahui hubungan antara persepsi dan WTP. Atribut persepsi yaitu keuntungan relatif, kesesuaian, kerumitan, kemudahan untuk dicoba, dan manfaat hasil yang dapat diamati. Hasil penelitian menunjukkan bahwa (1) semakin baik persepsi maka kesediaan petani untuk membayar bio-slurry makin naik; (2) keunggulan relatif, kesesuaian, kerumitan, dan manfaat hasil yang dapat diamati, memiliki hubungan positif dengan kesediaan petani untuk membayar pupuk bio-slurry, sedangkan kemudahan untuk dicoba tidak memiliki hubungan yang signifikan dengan kesediaan untuk membayar (WTP) pupuk bio-slurry oleh petani. Semakin baik persepsi petani terhadap pupuk bio-slurry, maka akan semakin besar juga kesediaan petani untuk membayar pupuk bio-slurry diatas harga pasar.
Faktor-Faktor yang Memengaruhi Keberhasilan Adopsi E-Commerce pada Perum BULOG AJI, PRAWOKO SETYO; Jangkung Handoyo Mulyo
IPTEK-KOM : Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi Vol 25 No 2 (2023): Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)
Publisher : BPSDM Kominfo & Prodi Ilmu Komunikasi UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/iptekkom.25.2.2023.171-186

Abstract

E-commerce is a major force in driving the world's digital economy. Indonesia has an important role in developing e-commerce, especially in Southeast Asia. However, several organizations in Indonesia have experienced difficulties in the process of the e-commerce adoption stage, which often leads to failure. This paper aims to predict the factors that influence e-commerce adoption. The quantitative research method was used to test the hypothesis statistically (SEM-PLS). TOEI model (TOE framework and individual context of UTAUT theory) proposed to predict the factors that influence the e-commerce adoption by Perum BULOG. It was found that the technology context (relative advantage, compatibility, and complexity) positively affected e-commerce adoption. So, organizations need to consider technology as a main predictor and accelerator in the success of the e-commerce adoption stage. The other contexts (organizational, environment, and individual) were found to have no relationship with e-commerce adoption.
The Factors Influencing Tea Consumers’ Attitude in Banyumas Regency Muthia Auralia; Jangkung Handoyo Mulyo; Any Suryantini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.267

Abstract

Tea producers need to understand consumer perceptions of product attributes and consumer attitudes to face tough competition The large selection of products marks the lifestyle of the people in Banyumas Regency consuming tea every day. The research objective was to analyze the effect of scent, taste, brew color, brand, and price on consumer attitudes. The research locations were selected using purposive method, namely Sokaraja District and South Purwokerto Regency because they have the largest population and housing development in Banyumas Regency. The data collection through interviews with 175 tea consumer respondents was selected by convenience sampling, namely consumers who consumed black tea in packs of original tea bags and/or jasmine tea and made purchasing decisions within the household. The analytical method uses structural equation modelling to analyze the factors that influence consumer attitudes. Mostly, tea consumers are women with an average age of 43 years, are married with an undergraduate level of education, and have a household income above IDR 1,970,000. The results showed that floral scent, astringent taste, reddish brown brew color, brand popularity, and affordability price could explain consumer-perceived product attributes, and consumers' evaluation of various product choices could explain consumer attitudes. Consumer perception of taste and brand positively influences consumers. Tea producers should pay attention to consumers' perceived astringent taste of brewed tea and brand popularity because the consumer considers tea's two indicators important attributes. Keywords: consumer perceptions, tea scent, tea taste, tea brew colour, consumer attitudes
Coffee Supply Chain Management: A Case Study In Ciamis, West Java, Indonesia Mauladi, Mochamad Arief Rizki; Jangkung Handoyo Mulyo; Dwidjono Hadi Darwanto
HABITAT Vol. 33 No. 3 (2022): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.3.20

Abstract

Ciamis Regency is a potentially developed coffee-producing area in West Java with Arabica and Robusta coffee types. However, in the current marketing process, it is still faced with various obstacles that make the supply chain flow non-optimal. Therefore, in optimizing the Ciamis coffee supply chain management, it is necessary to conduct further research related to supply chain flow, performance, and farmer’s share. This study aims to determine the flow, performance, and farmer’s share of the coffee supply chain in Ciamis Regency. This research uses the descriptive, SCOR, and farmer’s share methods. The results showed that the supply chain flow consisted of material flow in the form of green beans that flowed from upstream to downstream, the flow of information in the form of information (quantity, price, and quality of green beans) that flowed from upstream to downstream and from downstream to upstream, and financial flows in the form of cash payment transactions that flow from downstream to upstream. The performance of coffee supply chain management in Ciamis Regency has an average category with a value of 56.91. The most significant farmer's share value is found in the distribution channel from farmers to inter-regency traders, ending with outside-regency traders.
Co-Authors AJI, PRAWOKO SETYO Any Suryantini Dedy Fitriandi Dwidjono Hadi Darwanto Mauladi, Mochamad Arief Rizki Muthia Auralia