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All Journal Jurnal Manajemen dan Agribisnis Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros
Jangkung Handoyo Mulyo
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISIS HUBUNGAN ANTARA PERSEPSI DAN KESEDIAAN PETANI UNTUK MEMBAYAR (WTP) PUPUK BIO-SLURRY DI JAWA TENGAH Malinda Aptika Rachmah; Dwidjono Hadi Darwanto; Jangkung Handoyo Mulyo
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2434

Abstract

Pupuk bio-slurry merupakan pupuk organik hasil dari pemanfaatan limbah biogas dari hasil proses fermentasi tanpa oksigen dalam ruang tertutup. Penelitian ini bertujuan untuk (1) mengetahui distribusi kesediaan petani untuk membayar (WTP) pupuk bio-slurry berdasarkan persepsi petani di Jawa Tengah; (2) mengetahui hubungan antara persepsi dengan WTP petani untuk pupuk bio-slurry di Jawa Tengah. Penelitian dilakukan pada bulan Januari sampai Februari 2020. Lokasi penelitian ditentukan secara purposive dengan pertimbangan bahwa petani di Kabupaten Demak dan Magelang telah mengkomersialkan ampas biogas (bio-slurry) menjadi pupuk organik. Data primer diperoleh dengan purposive sampling dari kuisioner dengan 80 responden. Analisis data menggunakan korelasi Rank-Kendall untuk mengetahui hubungan antara persepsi dan WTP. Atribut persepsi yaitu keuntungan relatif, kesesuaian, kerumitan, kemudahan untuk dicoba, dan manfaat hasil yang dapat diamati. Hasil penelitian menunjukkan bahwa (1) semakin baik persepsi maka kesediaan petani untuk membayar bio-slurry makin naik; (2) keunggulan relatif, kesesuaian, kerumitan, dan manfaat hasil yang dapat diamati, memiliki hubungan positif dengan kesediaan petani untuk membayar pupuk bio-slurry, sedangkan kemudahan untuk dicoba tidak memiliki hubungan yang signifikan dengan kesediaan untuk membayar (WTP) pupuk bio-slurry oleh petani. Semakin baik persepsi petani terhadap pupuk bio-slurry, maka akan semakin besar juga kesediaan petani untuk membayar pupuk bio-slurry diatas harga pasar.
Developing The Coffee Production In Ciamis, Indonesia Mochamad Arief Rizki Mauladi; Jangkung Handoyo Mulyo; Dwidjono Hadi Darwanto
Jurnal Ekonomi Pertanian dan Agribisnis Vol 7, No 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.46

Abstract

Ciamis Regency is a coffee-producing area in West Java. Most of the coffee beans in Ciamis Regency are distributed outside the regency and are not utilized by local Coffee SMEs which are already widely spread in Ciamis Regency. This is because the quality of the coffee produced has not been able to meet the expectations of the coffee market. In addition, there is no appropriate coffee development strategy according to the conditions faced in Ciamis Regency. This study aims to formulate the appropriate development strategy according to the conditions faced. This study used a sample of key informants consisting of 30 coffee farmers, the head of the agriculture department and the head of the plantation and horticulture sector, the owner of The History Coffee coffee shop and the owner of The Ki Oyo coffee processing company. SWOT analysis is used to formulate a coffee development strategy using valid and reliable internal and external factors, while the QSPM matrix is used to rank the strategic priorities. The results show that the prioritized sequence of strategies is in the form of strategies that optimize the upstream sector first (production sector) before optimizing the downstream sector (supporting and market sector).
Faktor-Faktor yang Memengaruhi Keberhasilan Adopsi E-Commerce pada Perum BULOG AJI, PRAWOKO SETYO; Jangkung Handoyo Mulyo
IPTEK-KOM : Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi Vol 25 No 2 (2023): Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi)
Publisher : BPSDM Kominfo & Prodi Ilmu Komunikasi UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/iptekkom.25.2.2023.171-186

Abstract

E-commerce is a major force in driving the world's digital economy. Indonesia has an important role in developing e-commerce, especially in Southeast Asia. However, several organizations in Indonesia have experienced difficulties in the process of the e-commerce adoption stage, which often leads to failure. This paper aims to predict the factors that influence e-commerce adoption. The quantitative research method was used to test the hypothesis statistically (SEM-PLS). TOEI model (TOE framework and individual context of UTAUT theory) proposed to predict the factors that influence the e-commerce adoption by Perum BULOG. It was found that the technology context (relative advantage, compatibility, and complexity) positively affected e-commerce adoption. So, organizations need to consider technology as a main predictor and accelerator in the success of the e-commerce adoption stage. The other contexts (organizational, environment, and individual) were found to have no relationship with e-commerce adoption.
The Factors Influencing Tea Consumers’ Attitude in Banyumas Regency Muthia Auralia; Jangkung Handoyo Mulyo; Any Suryantini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.267

Abstract

Tea producers need to understand consumer perceptions of product attributes and consumer attitudes to face tough competition The large selection of products marks the lifestyle of the people in Banyumas Regency consuming tea every day. The research objective was to analyze the effect of scent, taste, brew color, brand, and price on consumer attitudes. The research locations were selected using purposive method, namely Sokaraja District and South Purwokerto Regency because they have the largest population and housing development in Banyumas Regency. The data collection through interviews with 175 tea consumer respondents was selected by convenience sampling, namely consumers who consumed black tea in packs of original tea bags and/or jasmine tea and made purchasing decisions within the household. The analytical method uses structural equation modelling to analyze the factors that influence consumer attitudes. Mostly, tea consumers are women with an average age of 43 years, are married with an undergraduate level of education, and have a household income above IDR 1,970,000. The results showed that floral scent, astringent taste, reddish brown brew color, brand popularity, and affordability price could explain consumer-perceived product attributes, and consumers' evaluation of various product choices could explain consumer attitudes. Consumer perception of taste and brand positively influences consumers. Tea producers should pay attention to consumers' perceived astringent taste of brewed tea and brand popularity because the consumer considers tea's two indicators important attributes. Keywords: consumer perceptions, tea scent, tea taste, tea brew colour, consumer attitudes
Co-Authors AJI, PRAWOKO SETYO Any Suryantini Dedy Fitriandi Dwidjono Hadi Darwanto Mochamad Arief Rizki Mauladi Muthia Auralia