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All Journal Jurnal Ekonomi dan Bisnis Islam al-Uqud : Journal of Islamic Economics
Jamilu, Usman
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Economics, Econometrics & Finance

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An effort to increase waqf intention: The role of celebrity endorsers in social campaigns Ratnasari, Ririn Tri; Timur, Yan Putra; Battour , Mohamed; Jamilu, Usman
al-Uqud : Journal of Islamic Economics Vol. 7 No. 2 (2023): July
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/aluqud.v7n2.p154-171

Abstract

The waqf is a fascinating research topic in Islamic economics (sharia). The massive potential for collecting waqf donations in Indonesia has yet to be maximised. Using celebrities as endorsers in waqf campaigns is one of the strategic solutions to increase people's intention to donate waqf. This study aims to identify the effect of the three attributes of celebrity endorsers on waqf intentions, with image and credibility as mediating variables. The research method used is quantitative, using SEM-PLS as an evaluation model. The respondents used were aged 17 years to> 65 years, with a total of 400 respondents. The variables of this study were measured using a 5-point Likert scale. This study concluded that all exogenous variables positively and significantly affected Nazhir's image and credibility. Likewise, the image and credibility variables of Nazhir are proven to positively and significantly affect the waqif's intention to donate waqf. In the IPMA analysis results, it was found that Nazhir's expertise and credibility were the variables with the highest level of importance and performance, in effect, the intention to donate. This research can be the basis for Nazhir's reference to being able to devise strategies for using celebrities as endorsers in supporting social campaigns by focusing on the expertise and knowledge of religion possessed by celebrity endorsers as the main criteria.
PUBLIC PERCEPTION OF AMIL ZAKAT INSTITUTIONS IN INDONESIA: INSIGHT DISCOVERY FROM MACHINE LEARNING Timur, Yan Putra; Ratnasari, Ririn Tri; Pitchay, Anwar Allah; Jamilu, Usman
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 9 No. 2 (2023): JULY - DECEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v9i2.45416

Abstract

This study aims to identify the most popular topics and words in conversations on Twitter with the topic of Amil Zakat in Indonesia. This research also aims to identify the sentiments and emotions of netizens about the Amil Zakat in Indonesia. This study uses a qualitative method with a sentiment analysis approach with the help of Orange Data Mining. The data used are tweets from Twitter taken from 16 to 23 April 2023. Researchers used the keywords "Amil Zakat" "Lembaga Zakat" and "Lembaga Amil Zakat" to get a total of 1,000 tweets. The results of the study show that the words "Zakat" "Badan" and "Nasional" are the three words that appear most often in discussions of Amil Zakat institutions on Twitter. These three words refer to the BAZNAS, where based on the metadata processed in this study, many people, individuals, and institutions distribute their zakat through BAZNAS. Overall, Twitter is dominated by tweets with neutral sentiments, shown by happy emotions, as much as 93.51% of the total tweets. Amil Zakat can increase the intensity of communication through social media especially regarding solicitations for the community, as well as achieving the collection and distribution of zakat funds as a form of information disclosure to the public
Co-Authors Anwar Allah Pitchay, Anwar Allah Battour , Mohamed Ririn Tri Ratnasari Yan Putra Timur