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All Journal Jurnal Computech & Bisnis (e-Journal) Bisma: Jurnal Bisnis dan Manajemen
Hoe, Anthony
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Other

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PENGARUH KUALITAS WEBSITE TERHADAP KEBERLANJUTAN PENGGUNA BERDASARKAN KEPUASAN PADA TRAVELOKA DAN AGODA Hoe, Anthony; Palumian, Yonathan
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.46267

Abstract

Online flight and hotel ticket booking services are increasingly being used by Indonesians. There are several online travel platforms in Indonesia with the highest number of users, namely Traveloka and Agoda. This research aims to determine the effect of design and service quality on user satisfaction. User satisfaction will later be tested to see whether it influences website reuse intentions. In the presence of a moderating variable, interactions will be tested together with other variables. This research was conducted by providing an online survey to Agoda & Traveloka users with the sampling technique used was non-random with accidental sampling so that 120 respondents were obtained. The data analysis method used is SEM-PLS. The research results show that design quality influences satisfaction. Satisfaction influences website reuse intentions. However, interaction does not act as a mediator between these variables. These results can then be used as a reference for online utilization and improving the quality of websites in business.
The Influence of Product Class Knowledge and Environment Hostility to Relative Advantage with The Mediating Effect by Attitude Toward Change Palumian, Yonathan; Atmajaya, Wong Norissa Leticia; Hoe, Anthony
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/z6109b12

Abstract

Small and medium enterprises (SMEs) are one of the fastest growing industries in Indonesia. This study aims to explore the effect of Attitude Toward Change on Relative Advantage of SMEs. The sample of this study is entrepreneurs domiciled in East Java who have a role as decision-makers, especially entrepreneurs who make management changes with the adoption of technology, such as changes using Enterprise Resource Planning (ERP) or other simple software. Data collection in this study was done by distributing questionnaires online and offline via e-mail, telephone, WhatsApp, and SME exhibitions in Malang and Surabaya. The questionnaire data will be processed using Smart PLS version 4.0 for further analysis. The results of the study show that the existence of Product Class Knowledge is usually achieved because of the feeling of threat from other competitors in the business world, or commonly called Environment Hositility. This research also proves the importance of mediation of attitude towards change in achieving a relative advantage of SME
Co-Authors Atmajaya, Wong Norissa Leticia Yonathan Palumian