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PENGARUH FASILITAS DAN CITRA MEREK TERHADAP NIAT PEMBELIAN ULANG PRODUK STARBUCKS DI SURABAYA Hadiyono, Novilia; Palumian, Yonathan
Agora Vol 7, No 2 (2019): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (50.533 KB)

Abstract

Fasilitas adalah tempat yang dapat melengkapi kebutuhan pelanggan dan citra merek adalah pandangan pelanggan terhadap merek karena pelanggan pernah membeli sebelumnya. Bila perusahaan ingin meningkatkan niat pembelian ulang dapat dilakukan dengan memberikan fasilitas yang memadai dan meningkatkan citra merek. Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh fasilitas dan citra merek terhadap niat pembelian ulang pada produk Starbucks di Surabaya. Jenis penelitian yang digunakan bersifat eksplanatori dan metode penelitian yang digunakan adalah metode kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan purposive sampling. Alat analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa fasilitas secara parsial tidak memiliki pengaruh signifikan dan citra merek secara parsial memiliki pengaruh signifikan terhadap niat pembelian ulang. Namun, Fasilitas dan citra merek secara simultan memiliki pengaruh signifikan terhadap niat pembelian ulang.
ANALISIS PENGARUH DESAIN PRODUK, PERSEPSI LOKASI, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI TOKO EMAS SENTRAL MAKASSAR Winata, Ancol; Palumian, Yonathan
Agora Vol 7, No 2 (2019): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (50.533 KB)

Abstract

Untuk bertahan di tengah persaingan bisnis yang semakin ketat ini, salah satu strategi yang efektif adalah mempertahankan kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui adanya pengaruh dari desain produk, persepsi lokasi, dan persepsi harga terhadap kepuasan pelanggan di Toko Emas Sentral Makassar. Metode pendekatan yang digunakan dalam penelitian ini adalah metode kuantitaif dan regresi linear sebagai alat analisis data. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa desain produk tidak berpengaruh signifikan terhadap kepuasan pelanggan. Disisi lain, persepsi lokasi dan persepsi harga berpengaruh signifikan terhadap kepuasan pelanggan.
What Influences Tourist’ Visit Decision to Coastal Area? A Lesson Learned from Southern Beaches of West Java Kijima, Kyoichi; Novani, Santi; Widiana, Retno; Palumian, Yonathan; Cintyawati, Cici
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.5

Abstract

Abstract. Indonesia, as an archipelago country, posits the third rank of the world’s longest coastline list. The potential of coastal tourism was voluminous to be developed in the future. Since the tourism contribution has a positive inclination during the years to GDP, the government put the tourism as one of the national development priority sector. However, the circumstances were not well-ready. Still, the beaches were not gaining substantial attention from the tourist for several areas even though it has a scenic view. The current study aims to analyze factors influencing tourist decision to choose the coastal area that may lead to tourism development in Southern Beaches of West Java. It is the most populated area and has many potential beaches. Methods used in this paper were mixed methods using a qualitative and quantitative approach. First, exploratory is conducted by interviews and analyzed manually by transcribed and coded to define what variables explored. Then, Exploratory factor analysis (EFA) was done to examine the factors of influences tourist’ visit decision. The result demonstrates five factors are influencing the tourist decision to choose the Southern Beach tourism in West Java, i.e., hotel and restaurant, word of mouth testimony, access, convenience (cost and food attraction) and local attribution.Keywords: Coastal tourism, tourist decision, mixed method, exploratory, exploratory factor analysis
The Role of Knowledge Sharing and Learning Orientation in Improving Innovative Work Behavior among Millennials in Indonesia Palumian, Yonathan; Gunawan, Kristian Alvin; Tarigan, Zeplin Jiwa Husada; Umbara, Aang Noviana
Petra International Journal of Business Studies Vol 4 No 1 (2021): JUNE 2021
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.4.1.74-84

Abstract

Millennials in Indonesia are now perceived as the main actor of the future generation in the country. As Indonesia is approaching the demographic benefit in 2030-2020, they are expected to innovate in all industrial sectors to support the nationwide development. The purpose of this study is to conduct a prediction on innovative work behavior based on knowledge sharing and learning orientation among millennial workers in Indonesia. This research was conducted under a quantitative approach with a questionnaire-based survey involving 246 millennial respondents working in several sectors. Using partial least square, the finding of this explanatory research implies that learning orientation does have no significant influence on innovative work behavior. However, knowledge sharing has a significant effect on innovative work behavior among Indonesian millennials at the workplace.
PENGARUH HEDONIC SHOPPING VALUE TERHADAP CONTINUED USAGE INTENTION MELALUI CUSTOMER SATISFACTION PADA PELANGGAN ONLINE MARKETPLACE DI JAWA TIMUR Yesika Mega Taruli; Yonathan Palumian
Agora Vol 10, No 1 (2022): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Abstract

Online marketplace merupakan sebuah online shopping platform yang memudahkan penjual maupun pembeli untuk melakukan transaksi pembelian tanpa harus bertatap muka secara langsung. Kegiatan berbelanja akan meningkatkan kebiasaan serta perilaku pelanggan. Munculnya hedonic shopping value disebabkan oleh rasa emosional individu yang beranggapan bahwa berbelanja dapat membawa hiburan dan kepuasan pribadi tanpa memikirkan kegunaan barang tersebut. Pelanggan yang merasa puas akan cenderung melakukan kegiatan belanjanya secara terus menerus. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh langsung serta tidak langsung antara hedonic shopping value, continued usage intention dan customer satisfaction pada pelanggan online marketplace khususnya di Jawa Timur. Penelitian eksplanatori dengan pendekatan kuantitatif ini melibatkan 126 responden dalam survei berbasis angket daring. Dengan teknik pengolahan PLS, penelitian ini menunjukkan bahwa hedonic shopping value berpengaruh signifikan terhadap continued usage intention melalui customer satisfaction.
The Role of Knowledge Sharing and Learning Orientation in Improving Innovative Work Behavior among Millennials in Indonesia Yonathan Palumian; Kristian Alvin Gunawan; Zeplin Jiwa Husada Tarigan; Aang Noviana Umbara
Petra International Journal of Business Studies Vol. 4 No. 1 (2021): JUNE 2021
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.231 KB) | DOI: 10.9744/ijbs.4.1.74-84

Abstract

Millennials in Indonesia are now perceived as the main actor of the future generation in the country. As Indonesia is approaching the demographic benefit in 2030-2020, they are expected to innovate in all industrial sectors to support the nationwide development. The purpose of this study is to conduct a prediction on innovative work behavior based on knowledge sharing and learning orientation among millennial workers in Indonesia. This research was conducted under a quantitative approach with a questionnaire-based survey involving 246 millennial respondents working in several sectors. Using partial least square, the finding of this explanatory research implies that learning orientation does have no significant influence on innovative work behavior. However, knowledge sharing has a significant effect on innovative work behavior among Indonesian millennials at the workplace.
Customer Decisions to Use Online Food Delivery Services During The COVID-19 Pandemic Falah Fadjariansyah Kusuma Kautsar; Manahan Siallagan; Yonathan Palumian
Journal of Business and Management Review Vol. 4 No. 1 (2023): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr41.5702023

Abstract

The coronavirus disease pandemic restricted dine-in service, and restaurants should adapt and rely heavily on no-contact operations and online food delivery services to sustain. Even though online food delivery technology is widely used in the food and beverages business, there is only a few research investigating the customers' behavior intention on online food delivery technology in the coronavirus disease pandemic. This study aims to investigate the influencing factor of behavior intention on online food delivery platforms, by applying the technology acceptance model. An online questionnaire was applied to conduct the survey. The Partial Least Squares-Structural Equation Modeling approach was used to examine 417 respondents empirically. The results showed the significance of perceived usefulness, trust, social influence, and value co-creation in customer intention on online food delivery technology. The findings contribute to the body of knowledge about technology acceptance in an emergency event, specifically during a coronavirus disease pandemic. The practical implication of the study is managers of online food delivery services firms must identify their customers' wants and needs.
EMPLOYEES’ INNOVATION ON HOSPITALITY INDUSTRIES AS REVIEWED FROM THE IMPACT OF TRANSFORMATIONAL LEADERSHIP AND LEARNING ORGANIZATION Yoel Wibowo; Yonathan Palumian; Vido Iskandar
Jurnal Manajemen Perhotelan Vol. 9 No. 1 (2023): MARCH 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.9.1.35-45

Abstract

Sudden disruption caused by Covid-19 and VUCA business environment has been a wake-up call for business organizations to change, adapt, and transform. Hospitality business organizations, as one of the impacted industries, require transformative leaders to create Learning Organization environment, and to set innovative organization members. This research investigates the relation between Transformational Leader­ship, Learning Organization, and Innovative Work Behavior particularly in Hospitality Industries (hotels and restaurants) in Surabaya. This research mainly explores theoretical gap left by the predecessor researches by adopting new scaling used especially to evaluate Transformational Leadership and Learning Organization, and methodological gap by utilizing multivariate data analysis towards the respondents’ groups. This research is designed as a descriptive quantitative study, in which data is collected through questionnaire towards the sample. This study points out that while Transformational Leadership does correlate positively with the creation of Learning Organization, it possesses no significant relationship with the establishment of Innovative Work Behavior among the leaders group. Learning Organization also does not mediate the effects between those two. Operational staff, nevertheless, still significantly and positively affected by relation as pointed out by multi­variate data analysis.
The Influence of Product Class Knowledge and Environment Hostility to Relative Advantage with The Mediating Effect by Attitude Toward Change Yonathan Palumian; Wong Norissa Leticia Atmajaya; Anthony Hoe
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.272

Abstract

Small and medium enterprises (SMEs) are one of the fastest growing industries in Indonesia. This study aims to explore the effect of Attitude Toward Change on Relative Advantage of SMEs. The sample of this study is entrepreneurs domiciled in East Java who have a role as decision-makers, especially entrepreneurs who make management changes with the adoption of technology, such as changes using Enterprise Resource Planning (ERP) or other simple software. Data collection in this study was done by distributing questionnaires online and offline via e-mail, telephone, WhatsApp, and SME exhibitions in Malang and Surabaya. The questionnaire data will be processed using Smart PLS version 4.0 for further analysis. The results of the study show that the existence of Product Class Knowledge is usually achieved because of the feeling of threat from other competitors in the business world, or commonly called Environment Hositility. This research also proves the importance of mediation of attitude towards change in achieving a relative advantage of SME.
The Influence of Governance on Cyber Supply Chain Performance with Mediating Effect from Cyber Supply Chain Visibility Wong Norissa Leticia Atmajaya; Yonathan Palumian
Telaah Bisnis Vol 25, No 1 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v25i1.466

Abstract

This research aims to analyze the influence of governance on Cyber Supply Chain (CSC) Performance, which is mediated by Cyber Supply Chain (CSC) Visibility to achieve effective and efficient cyber supply chain risk management (CSCRM) practices for the supply chain management (SCM) process. The population of this research is all manufacturing companies on the island of Java, Indonesia, that have used computerized systems in their supply chain processes with qualifications or certifications ISO 27001, ISO 28000, ISO 28001, or other certifications that are management information system standards. This research will reveal the strengths or weaknesses of the mediating role of CSC Visibility on CSC Performance in manufacturing companies. This study also found empirical evidence that having a dedicated governance team consisting of technical and non-technical personnel is important in CSCRM in the manufacturing industry, especially Java Island in Indonesia.