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All Journal Jurnal Studi Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR)
Dinata, Arta Prawira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Implementasi Strategi Digital Marketing Di Era Society 5.0 Pada Produsen Tahu Bakso Mas Arta Dinata, Arta Prawira; Istikhoroh, Siti; Lasiyono, Untung
Jurnal Studi Manajemen dan Bisnis Vol 11, No 1 (2024): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v11i1.26613

Abstract

Di era society 5.0 ini perkembangan teknologi dan informasi tumbuh dengan begitu cepat dan berkembang semakin pesat, perusahaan yang dapat bersaing pada era society 5.0 ini perusahaan memaksimalkan manfaat perkembang teknologi informasi ini terutama dalam proses pemasaran produk, strategi digital marketing merupakan salah satu strategi yang sangat efektif dan efisien untuk melakukan proses pemasaran produk. Penelitian ini bertujuan untuk mengetahui implementasi strategi digital marketing di era society 5.0 pada produsen tahu bakso mas arta. Metode penelitian yang digunakan metode kualitatif dengan paradigma interpretatif yang bertujuan mendapatkan wawasan terkait strategi digital marketing yang di implementasikan oleh produsen tahu bakso mas arta di era society 5.0. hasil penelitian ini Implementasi Strategi Digital Marketing di Era Society 5.0 Pada Produsen Tahu Bakso Mas Arta pada konsumennya mengacu pada Bauran pemasaran digital marketing ada beberaapa komponen dalam bauran pemasaran digital marketing, yaitu ; Produk, harga, distribusi, promosi, agar komponen tersebut berjalan dengan baik produsen tahu bakso mas arta melakukan pendekatan digital marketing secara terpadu. Pendekatan ini digunakan menjawab implementasi strategi digital marketing di era society 5.0 pada produsen tahu bakso mas arta : Menggunakan periklanan/ads pada platform yang di aplikasikan, Melakukan live/introducing produk langsung melalui sosial media yang digunakan, Memanfaatkan konten creator sebagai pemasaran produk.
ANALISIS IMPLEMENTASI STRATEGI DIGITAL MARKETING DI ERA SOCIETY 5.0 PADA PRODUSEN TAHU BAKSO MAS ARTA Dinata, Arta Prawira; Istikhoroh, Siti; Lasiyono, Untung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14296

Abstract

In era society 5.0 the development of technology and information is growing very quickly and developing increasingly rapidly. Companies that can compete in the era society 5.0 are companies maximizing the benefits of information technology developments, especially in the product marketing process, digital marketing strategy is one of the most effective strategies. And efficient to carry out the product marketing process. This research aims to determine the implementation of digital marketing strategies in the era of society 5.0 in Mas Arta meatball tofu producers. The research method used is a qualitative method with an interpretive paradigm which aims to gain insight into the digital marketing strategy implemented by the Mas Arta meatball tofu producer in the era of society 5.0. The results of this research are the iImplementation of Digital Marketing Strategy in the Society 5.0 Era at the Mas Arta Bakso Tofu Producer for its consumers referring to the digital marketing marketing mix. There are several components in the digital marketing marketing mix, namely; Product, price, distribution, promotion, so that these components run well, the Mas Arta meatball tofu producer takes an integrated digital marketing approach. This approach is used to answer the implementation of digital marketing strategies in the era of society 5.0 for the Mas Arta meatball tofu producer: Using advertising/ads on the applied platform, Carrying out live/introducing products directly through the social media used, Utilizing content creators as the originator of product marketing.
ANALISIS IMPLEMENTASI STRATEGI DIGITAL MARKETING DI ERA SOCIETY 5.0 PADA PRODUSEN TAHU BAKSO MAS ARTA Dinata, Arta Prawira; Istikhoroh, Siti; Lasiyono, Untung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14296

Abstract

In era society 5.0 the development of technology and information is growing very quickly and developing increasingly rapidly. Companies that can compete in the era society 5.0 are companies maximizing the benefits of information technology developments, especially in the product marketing process, digital marketing strategy is one of the most effective strategies. And efficient to carry out the product marketing process. This research aims to determine the implementation of digital marketing strategies in the era of society 5.0 in Mas Arta meatball tofu producers. The research method used is a qualitative method with an interpretive paradigm which aims to gain insight into the digital marketing strategy implemented by the Mas Arta meatball tofu producer in the era of society 5.0. The results of this research are the iImplementation of Digital Marketing Strategy in the Society 5.0 Era at the Mas Arta Bakso Tofu Producer for its consumers referring to the digital marketing marketing mix. There are several components in the digital marketing marketing mix, namely; Product, price, distribution, promotion, so that these components run well, the Mas Arta meatball tofu producer takes an integrated digital marketing approach. This approach is used to answer the implementation of digital marketing strategies in the era of society 5.0 for the Mas Arta meatball tofu producer: Using advertising/ads on the applied platform, Carrying out live/introducing products directly through the social media used, Utilizing content creators as the originator of product marketing.
Co-Authors Istikhoroh, Siti lasiyono, untung