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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) International Journal of Management Science and Information Technology (IJMSIT)
Wiyadi , Wiyadi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Other

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Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju Wardani, Rezki; Wiyadi , Wiyadi; Soepatini, Soepatini; Nasir, M.
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2908

Abstract

This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.
Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju Wardani, Rezki; Wiyadi , Wiyadi; Soepatini, Soepatini; Nasir, M.
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2908

Abstract

This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.
The Influence of Organic Sales Strategy on TikTok Platform Toward Consumer Loyalty in Fashion Products (Case Study of PT Cikal Industries Indonesia): Pengaruh Strategi Penjualan Organik pada Platform TikTok terhadap Loyalitas Konsumen Produk Fashion (Studi Kasus PT Cikal Industries Indonesia) Ferdian Wahyu Sasetyo; Wiyadi , Wiyadi
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 5 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i5.6417

Abstract

The rapid growth of digital technology has transformed consumer behavior, especially in online fashion shopping. This study examines the effect of organic sales strategies on consumer loyalty toward PT Cikal Industries Indonesia on the TikTok platform. Organic strategies utilize TikTok’s algorithm to reach audiences naturally without paid advertising. Using a quantitative survey of 100 TikTok consumers, the study analyzes social media marketing, content marketing, influencers, brand trust, and customer satisfaction as independent variables, with consumer loyalty as the dependent variable. Data were processed using multiple linear regression via SPSS. Results show that social media marketing, content marketing, and brand trust significantly influence consumer loyalty, while influencers and customer satisfaction have positive but less significant individual effects. Collectively, all variables significantly affect consumer loyalty. The findings highlight that organic sales strategies through TikTok effectively strengthen brand-consumer relationships and foster long-term loyalty in the fashion industry.
Co-Authors Ferdian Wahyu Sasetyo M. Nasir S Soepatini Wardani, Rezki