Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis El-Mujtama: Jurnal Pengabdian Masyarakat
Maritza, Talitha Ayu
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH MEDIA TELEVISI SEBAGIA MEDIA PEMASARAN Mediana Cesyanti Ajeng Rohali; Hidayat, Rusdi; Samsudin, Acep; Noviarafita4, Gita Mardhatilla; Maritza, Talitha Ayu; Cakrayuda, Sultan Syarif
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 2 (2023): Vol. 5 No. 2 September 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an increasingly advanced industrial development, many companies are increasing their innovation. That way the competition between companies with other companies is getting tougher. Various strategies have been used to increase consumer buying interest, one strategy that is very influential in people's buying interest is the marketing or promotion strategy. Television is one type of technology that is in the scope of communication, therefore many companies use television to market their products. Television is an electronic media that is still effective in increasing consumer buying interest until now as a marketing medium for a company's product. Therefore, this research paper aims to see the effect of television as a marketing medium on consumer buying interest. This research uses library research or literature research methods. There are results from this study which state that television has an efficient effect as a marketing medium that can increase consumer buying interest. Keywords: Communications, Television, Marketing, Consumen.
Peran Business Process Excellence dalam Keselarasan Proses Bisnis untuk Meningkatkan Kinerja Perusahaan PT Semen Indonesia (Persero) Tbk Maritza, Talitha Ayu; Sonja Andarini
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3733

Abstract

This research explains the role of Business Process Excellence (BPE) in creating alignment of business processes at PT Semen Indonesia (Persero) Tbk to improve company performance. BPE functions as the primary driver to ensure that all processes run as planned, are well-coordinated, and comply with established guidelines. Through a systematic and structured approach, BPE helps enhance efficiency, inter-departmental coordination, and standardization of business processes. With the implementation of BPE, PT Semen Indonesia successfully reduces operational errors, improves product quality, and achieves better performance. Despite facing challenges in employee and management adaptation to changes, full support from upper management and active involvement of employees help ensure the successful implementation of BPE. This research provides practical guidance for other companies interested in implementing BPE to enhance the alignment and efficiency of their business processes.
Co-Authors Acep Samsudin Cakrayuda, Sultan Syarif Hidayat, Rusdi Mediana Cesyanti Ajeng Rohali Noviarafita4, Gita Mardhatilla Sonja Andarini