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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Situmorang, Tumpal P
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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BAURAN PEMASARAN INDUSTRI KREATIF SUB SEKTOR KRIYA DI KAMPUNG RAJA PRAILIU Ngenju, Marvilinus Keba; Situmorang, Tumpal P
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 4 (2024): 2024 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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The purpose of this study is to analyze the 4p marketing mix applied to ikat weaving in Kambera District, especially in Raja Prailiu Village. The informant of this research is the owner of a ikat weaving business in Raja Prailiu village as many as 4 informants The data analysis technique used is qualitative descriptive. The results of the study concluded that: There are two types of ikat woven fabric products in Prailiu king's village, namely kawuru cloth and kombu fabric, using natural dyes and shop dyes or wantek, with motifs of horse, chicken, patola and ana mahang motifs. While the price of ikat woven fabric is determined by the type of fabric, type of dyeing, motif / image and fabric size. With a place that is easy to reach, and is in the center of the crowd, which is located on the edge of the city. With promotional media using social media using cellphones in the form of Facebook (Fb) and WhatsApp (WA). And direct promotion or word of mouth.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI GENERASI MILENIAL BERWIRAUSAHA (STUDI PADA GENERASI MILENIAL DI KECAMATAN KOTA WAINGAPU) Lewa, Melki Hamba; Situmorang, Tumpal P
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 4 (2024): 2024 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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This research is motivated by the increasing unemployment rate currently. However, as many as 247 new business units grew because they were driven by the millennial generation in Waingapu City District. This research aims to determine the influence of entrepreneurial knowledge, use of technology and income expectations on entrepreneurial decisions of the millennial generation in Waingapu City District. The population in this study was the entire millennial generation who are entrepreneurs in Waingapu City District and a sample of 80 respondents. The data collection technique uses a questionnaire method. The data analysis method uses descriptive statistical analysis, validity test, reliability test, multiple linear regression, classical assumption test, coefficient of determination test and hypothesis testing. The research results show that 1) entrepreneurial decisions have a positive and significant effect on entrepreneurial decisions, 2) the use of technology has no effect on entrepreneurial decisions, 3) income expectations have a positive and significant effect on entrepreneurial decisions. It can be concluded that entrepreneurial decisions and income expectations have an influence, while the use of technology has no influence on the entrepreneurial decisions of the millennial generation in Waingapu City District.
ANALISIS PENGARUH MEDIA SOSIAL, KUALITAS PRODUK DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA ONLINE SHOP ALLFASHION KOTA WAINGAPU) Nina , Rambu Kudu; Situmorang, Tumpal P
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 4 (2024): 2024 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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The purpose of this study is to explore the influence of social media, product quality and trust on consumer shopping decisions at Allfashion online shop. The research method uses non-probality sampling with purposive sampling techniques, the sampling criteria are consumers who have made purchases at allfashion online shops at least 2 times and are domiciled in Waingapu City District. Data analysis using multiple regression, the results showed social media, product quality and trust had a significant effect on purchasing decisions.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERLANJUTAN USAHA KELUARGA STUDI PADA USAHA KELUARGA MULTI ETNIS DI KECAMATAN KOTA WAINGAPU) Ridho, Muhammad Ali; Situmorang, Tumpal P
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 4 (2024): 2024 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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This research aims to determine the principles of community participation in infrastructure development planning in Sipodeceng Village, Baranti District, Sidenreng Rappang Regency. The population in this study was 3,713 people in Sipodeceng Village, while the sample in this study was 98 people determined using the Slovin formula..This type of research is descriptive research with a quantitative research design. Data collection techniques were carried out through observation, interviews and questionnaires. The data analysis technique used was descriptive analysis, data quality testing and simple linear regression and hypothesis testing using the SPSS version 16 program. The research results showed that, the research results showed that community participation in infrastructure development planning with 6 indicators (thoughts, energy, thoughts and energy, skills, goods and money). which has an average percentage value of 71%. or can be categorized as "Good". The average percentage value of the influence of community participation on infrastructure development planning with indicators (coordination, synchronization, consistency, participation and resources efficiently, effectively and fairly) is 76% or can be categorized as "Good".
Co-Authors Lewa, Melki Hamba Ngenju, Marvilinus Keba Nina , Rambu Kudu Ridho, Muhammad Ali