GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Vol. 10 No. 4 (2024): 2024 Juni

ANALISIS PENGARUH MEDIA SOSIAL, KUALITAS PRODUK DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA ONLINE SHOP ALLFASHION KOTA WAINGAPU)

Nina , Rambu Kudu (Unknown)
Situmorang, Tumpal P (Unknown)

Article Info

Publish Date
06 Jun 2024

Abstract

The purpose of this study is to explore the influence of social media, product quality and trust on consumer shopping decisions at Allfashion online shop. The research method uses non-probality sampling with purposive sampling techniques, the sampling criteria are consumers who have made purchases at allfashion online shops at least 2 times and are domiciled in Waingapu City District. Data analysis using multiple regression, the results showed social media, product quality and trust had a significant effect on purchasing decisions.

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Journal Info
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Website

Abbrev

description

Publisher

Lembaga Kajian Ilmu Sosial dan Politik

Subject

Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan mempublikasi hasil penelitian dan kegiatan pengabdian kepada masyarakat meliputi bidang 1. Politik Lokal (Perilaku dan partisipasi politik, Pemilihan kepala daerah, Pemilihan legislatif di tingkat daerah, dan lain sebagainya). 2. ...