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All Journal Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Contemporary Studies in Economic, Finance and Banking (CSEFB)
Monica, Aurenshia
Unknown Affiliation
Humanities Economics, Econometrics & Finance Public Health Social Sciences

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Penguatan Jiwa Wirausaha Komunitas Usaha Mikro dan Menengah Melalui Pelatihan Digital Marketing di Desa Purwokerto Kecamatan Srengat Kabupaten Blitar Satria, Dias; Indraswari, Citra; Atifah, Nada Fikriyah; Monica, Aurenshia; Marsela, Cornelia Grace
Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 2 (2023): JIPPM - Desember 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jippm.167

Abstract

Bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) teknologi informasi dan internet menjadi sangat penting dalam mengenalkan dan memasarkan produk-produk secara nasional maupun global. Kegiatan peningkatan kemampuan pemasaran produk diyakini dapat membantu memberdayakan ekonomi masyarakat terutama pelaku UMKM dalam memasarkan produk penjualan UMKM melalui Digital Marketing. Metode yang digunakan pada kegiatan ini yaitu observasi dan sosialisasi yang terdiri dari ceramah, diskusi, dan monitoring. Tujuan kegiatan ini untuk menerapkan konsep digital marketing berbasis SEO (Search Engine Optimization) dalam strategi pemasaran. Mitra dalam kegiatan ini adalah UMKM Binaan di Desa Purwokerto Kecamatan Srengat Kabupaten Blitar. Kegiatan ini memberikan kontribusi yang signifikan dalam memberdayakan ekonomi masyarakat, terutama pelaku UMKM di wilayah tersebut, dengan memungkinkan mereka untuk memasarkan produk-produk mereka secara lebih efektif melalui digital marketing.
PENGARUH RISIKO SUKU BUNGA THE FED, RISIKO INFLASI, DAN RISIKO KURS RUPIAH TERHADAP IHSG Monica, Aurenshia; Fitanto, Bahtiar
Contemporary Studies in Economic, Finance and Banking Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/csefb.2023.03.1.17

Abstract

There are external (macro) factors such as monetary and fiscal policies that companies can’t control. The rise in interest rates, the depreciation of exchange rates, and the inflation would cause high fluctuations in capital markets. This research aims to analyze the impact of interest rates, Rupiah exchange rate risk against the Dollar, and inflation rates on Composite Index. The approach used is a quantitative approach with the Error Correction Model (ECM) analysis method during the period 2017 – 2022. Independent variables include The Fed's interest rate risk, inflation risk, and Rupiah exchange rate risk, while the dependent variable is stock prices. The research results show that the risk of the Fed interest rate and the risk of the Rupiah exchange rate against the Dollar had a negative and significant effect, while inflation risk had no significant effect on the Composite Index.  This research is expected to provide benefits for investors, policy makers, stock regulators, and readers to see the analysis of changes in stock prices due to changes in macroeconomic variables.
Co-Authors Atifah, Nada Fikriyah Bahtiar Fitanto Dias Satria Indraswari, Citra Marsela, Cornelia Grace