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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat
Adiningrum, Aqilah Rahma
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Pelatihan Media Sosial sebagai Alat Pemasaran bagi Masyarakat Desa Beji Kabupaten Banyumas Provinsi Jawa Tengah Jalalludin, Jalallludin; Adiningrum, Aqilah Rahma; Astuti, Puji; Haerani, Nurdila; Nuraeni, Alfi
Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 2 (2023): JIPPM - Desember 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jippm.206

Abstract

Pemasaran digital menuntut masyarakat untuk memiliki kemampuan dalam menggunakan teknologi. Oleh karena itu, diperlukan upaya sosialisasi dan pelatihan bagi masyarakat terutama pihak pelaku UMKM untuk mengenal teknologi informasi dan komunikasi. Pengabdian masyarakat melalui program bina desa ini bertujuan untuk menginspirasi pelaku UMKM di Desa Beji, Kecamatan Kedungbanteng, Kabupaten Banyumas, Jawa Tengah dalam menggunakan media sosial sebagai alat yang efektif dalam menjalankan bisnis. Metode yang digunakan selama kegiatan berlangsung, yakni ceramah dengan diskusi  berbasis audiovisual. Hasil pelaksanaan program yang telah dilakukan menunjukan adanya tingkat pemahaman mitra terkait  materi yang disampaikan  sebesar 79,66%. Hasil tersebut menunjukan bahwa mitra mampu memahami materi pengolahan dan pemasaran secara maksimal dan cukup baik karena dilakukan implememtasi kegiatan terkait pengolahan dan pemasaran produk sehingga proses penyampaian materi menjadi lebih efektif dan materi yang disampaikan lebih mudah untuk dipahami.
Analisis Segmentation, Targetting, And Positioning Garam Umami Rendah Natrium Adiningrum, Aqilah Rahma; Panjaitan, Adrian; Kusuma, Ailsa Seca; Shafina, Keisha; Setiawati, Indah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The trend of healthy products has a big chance on the market. One of them is Losspaper, which is a low-sodium salt product made from boiled salt, seaweed extract, and genjer as a solution to prevent hypertension. As a new product on the market, research is needed to determineSegmenting, Targeting, and Positioning, as well as marketing strategies to find out the market potential of Losspaper products.The source of research data is primary data obtained by using a questionnaire technique using the Google Form platform as media. The analytical methods used were validity, reliability, cluster analysis, and cross-tabulation using the SPSS 26.0 program to be interpreted descriptively.Determination of STP and marketing strategy is based on the demographic and psychographic characteristics of consumers.The results showed that low-sodium salt has a fairly high market opportunity for consumerswith the last education level of high school/equivalent, no history of hypertension, enough to know how to prevent hypertension, and for consumers who have never consumed low-sodium salt. The right marketing strategy for Losspaper is in the form of maintaining quality, price adjustments, and market development through partners and product promotion.
Co-Authors Haerani, Nurdila Indah Setiawati Jalalludin, Jalallludin Kusuma, Ailsa Seca Nuraeni, Alfi Panjaitan, Adrian Puji Astuti Shafina, Keisha