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All Journal Journal of Management and Entrepreneurship Research Milestone: Journal of Strategic Management Proceeding of International Conference on Entrepreneurship (IConEnt)
Layman, Chrisanty V.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Intensi dan Perilaku Berwirausaha di Kota Tangerang Selatan [The Entrepreneurial Intention and Behavior in Tangerang Selatan] Alfian, Florencia Putri; Layman, Chrisanty V.
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5357

Abstract

This study aims to examine the effect of Entrepreneurship Education, Inspiration, Resources, Subjective Norms, Attitudes, Behavioral Control Perceptions, Entrepreneurial Intentions and Entrepreneurial Behavior. The sampling technique in this study was non-probability sampling, namely purposive sampling where the respondents were students who received Entrepreneurship Education lessons. The number of samples as many as 280 respondents with data collection methods using online questionnaires. The analytical method used is statistical with Partial Least Square - Structural Equation Modeling (PLS-SEM) with SmartPLS 3 application. The results show that Entrepreneurship Education has a positive and significant effect on attitudes and behavioral control, but has no significant effect on subjective norms. Inspiration has a positive and significant effect on attitudes, subjective norms, behavioral control. Resources have a positive effect on subjective norms, attitudes have a positive effect on entrepreneurial intentions. Subjective norms have a positive and significant effect on perceptions of behavioral control, entrepreneurial intentions, but not significant on entrepreneurial intentions. The perception of behavioral control has a positive effect on entrepreneurial intentions and entrepreneurial behavior, but has no significant effect on entrepreneurial behavior.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menguji pengaruh Pendidikan Kewirausahaan, Inspirasi, Sumber Daya, Norma Subjektif, Sikap, Persepsi Kontrol Perilaku, Intensi Berwirausaha dan Perilaku Berwirausaha. Teknik pengambilan sampel pada penelitian ini adalah non-probability sampling yaitu purposive sampling di mana responden merupakan Mahasiswa yang mendapatkan pelajaran Pendidikan Kewirausahaan. Jumlah sampel sebanyak 280 responden dengan metode pengumpulan data menggunakan kuesioner secara daring. Metode analisis yang digunakan adalah statistic dengan Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan aplikasi SmartPLS 3. Hasil penelitian menunjukan bahwa Pendidikan Kewirausahaan berpengaruh positif dan signifikan terhadap sikap dan kontrol perilaku, tetapi tidak berpengaruh signifikan terhadap norma subjektif. Inspirasi berpengaruh positif dan signifikan terhadap sikap, norma subjektif, kontrol perilaku. Sumber daya berpengaruh positif terhadap norma subjektif, sikap berpengaruh positif terhadap intensi berwirausaha. Norma subjektif berpengaruh positif dan signifikan terhadap persepsi kontrol perilaku, intensi berwirausaha, namun tidak signifikan terhadap intensi berwirausaha. Persepsi kontrol perilaku berpengaruh positif terhadap intensi berwirausaha dan perilaku berwirausaha, namun tidak berpengaruh signifikan terhadap perilaku berwirausaha.
Social Entrepreneurship di Masa Web 2.0 [Social Entrepreneurship in the Age of Web 2.0] Sudirman, Jimmy Sab; Layman, Chrisanty V.
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5285

Abstract

This study aims to examine the positive influence of web 2.0 strategic support, web 2.0 technology use, absorptive capacity, learning CSR against social entrepreneurship, Whereas the sampling technique for this study determined as a non-probability sampling with purposive sampling technique. Samples were taken in the amount of 266 respondents who have been committed as students who are studying and learning about entrepreneurship. The data were collected by distributing electronic questionnaires Likert scale through social media with Google Form. Moreover, this research uses Partial Least Square - Structural Equation Modelling (PLS-SEM) for the statistical analytic method. This study also uses a descriptive type of research with quantitative data.  The test results from this study concluded that the specified variables are positive influence on each other.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menguji pengaruh positif dukungan strategi web 2.0, penggunaan teknologi web 2.0, daya serap, pembelajaran CSR terhadap kewirausahaan sosial. Sedangkan teknik pengambilan sampel untuk penelitian ini adalah non-probability sampling dengan teknik purposive sampling. Sampel yang diambil sebanyak 266 responden yang telah berkomitmen sebagai mahasiswa yang sedang belajar dan belajar tentang kewirausahaan. Pengumpulan data dilakukan dengan menyebarkan angket elektronik skala Likert melalui media sosial dengan Google Form. Selain itu penelitian ini Partial Least Square - Structural Equation Modeling (PLS-SEM) untuk metode statistik analitik. Penelitian ini juga menggunakan jenis penelitian deskriptif dengan data kuantitatif. Hasil uji dari penelitian ini menyimpulkan bahwa variabel yang ditentukan saling berpengaruh positif.
The Influence of Entrepreneurship Leadership Traits, Knowledge Sharing, and Interpretation on Business Innovation in a University: A Conceptual Paper Lin, Angelina Vivian; Layman, Chrisanty V.
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In a dynamic higher education landscape marked by fierce competition, the need for Entrepreneurial Leadership and Business Innovation within universities has become crucial. This study investigates how Entrepreneurial Leadership which is based on knowledge sharing and knowledge interpretation affects business innovation in an Indonesian university. This conceptual paper draws a model from past literature to study the factors influencing business innovation. The study plans to gather data from employees/lecturers/staff/leaders actively working at Pelita Harapan University (UPH) and will be analyzed using a quantitative approach and partial least squares-SEM technique. The study hopes to reveal that entrepreneurial leadership traits, such as locus of control, self-esteem, narcissism, need for achievement, and risk propensity, have direct effects on business innovation. Moreover, knowledge sharing and knowledge interpretation are two organizational learning subprocesses that play mediating roles in the relationship between entrepreneurial leadership traits and business innovation. Furthermore, the study seeks to contribute to UPH's further innovative endeavors to stay competitive and sustainable in the market.
The Emotional Edge of Skincare Brands in Online Reviews: Impact on Purchase Decisions Mulyana, Makruf Kausar; Layman, Chrisanty V.
Journal of Management and Entrepreneurship Research Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2024.12.05.2-52

Abstract

Objective: This study aims to investigate the impact of online reviews on the intention to purchase skincare products in Indonesia, emphasizing emotional value as a novel moderating factor in this relationship. Research Design & Methods: The study employs a quantitative research design using a survey methodology. Data were collected from 257 respondents, and PLS-SEM (Partial Least Squares SEM) was used to analyze the results. Findings: The study found that source credibility, review valence, and review quantity significantly influence purchase intention. Additionally, emotional value amplifies the positive effects of these factors, offering deeper insights into its role in shaping consumer decisions. Implications and Recommendations: The findings suggest that marketers should prioritize not only enhancing the credibility of online reviews but also leveraging the positive impact of review valence and review quantity to boost purchase intention. Marketers can enhance review credibility by collaborating with trusted influencers or ensuring reviews come from verified users. Positive review valence can be achieved by encouraging satisfied customers to share their experiences, while increasing review quantity can be accomplished by incentivizing customers to leave feedback. These combined strategies, focusing on credibility, sentiment, and quantity, can significantly influence consumer decisions, creating stronger emotional connections and driving purchase intentions. Contribution & Value Added: This study is one of the few that explores the moderating effect of emotional value on the relationship between online reviews and purchase intention, filling an existing gap in understanding emotional factors in consumer behavior. It provides valuable contributions to academic literature and offers practical strategies for marketers in Indonesia’s rapidly growing skincare industry.
PROMOTING BLUE ECONOMY: FACTOR IDENTIFICATION AND MODEL DEVELOPMENT FOR MICRO SMALL & MEDIUM ENTERPRISES (MSME) IN BITUNG, NORTH SULAWESI: A RESEARCH PROPOSAL Handoko, Liza; Sihombing, Sabrina O.; Layman, Chrisanty V.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

As an archipelagic country, Indonesia has so much potential to promote a blue economy. The blue economy refers to industrialized fishery activities promoting and accelerating economic growth. In other words, this industrialization in the marine and fishery sector is the process of adding value to the productivity and production scale. The fishery sector is one of the main sectors contributing to Indonesia’s economic growth and is not a standalone sector. However, it also brings other sectors into motion, such as tourism. Furthermore, we would like to dive deep into the technology-based blue economy. This research proposal aims to identify inhibiting and supporting factors for the digitalization of SMEs in the fishery sector.Moreover, after gathering those factors, this research will continue to build a model that explains entrepreneurial self-motivation in promoting and hindering digitalization programs. Two important reasons that this research is necessary are, first, limited studies were trying to identify factors that cause the technology gap for the SMEs in the fishery sector. Secondly, developing a model of internal factors that promote and hinder SMEs from going digital, particularly in the blue economy. This research will be conducted in Bitung City, North Sulawesi, as the object of research due to the potential of natural resources in the fishery sector.
The Influence of Entrepreneurship Leadership Traits, Knowledge Sharing, and Interpretation on Business Innovation in a University: A Conceptual Paper Lin, Angelina Vivian; Layman, Chrisanty V.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In a dynamic higher education landscape marked by fierce competition, the need for Entrepreneurial Leadership and Business Innovation within universities has become crucial. This study investigates how Entrepreneurial Leadership which is based on knowledge sharing and knowledge interpretation affects business innovation in an Indonesian university. This conceptual paper draws a model from past literature to study the factors influencing business innovation. The study plans to gather data from employees/lecturers/staff/leaders actively working at Pelita Harapan University (UPH) and will be analyzed using a quantitative approach and partial least squares-SEM technique. The study hopes to reveal that entrepreneurial leadership traits, such as locus of control, self-esteem, narcissism, need for achievement, and risk propensity, have direct effects on business innovation. Moreover, knowledge sharing and knowledge interpretation are two organizational learning subprocesses that play mediating roles in the relationship between entrepreneurial leadership traits and business innovation. Furthermore, the study seeks to contribute to UPH's further innovative endeavors to stay competitive and sustainable in the market.
Co-Authors Alfian, Florencia Putri Lin, Angelina Vivian Liza Handoko, Liza Mulyana, Makruf Kausar Sabrina O Sihombing Sudirman, Jimmy Sab