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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal khabar: Komunikasi dan Penyiaran Islam Journal of Social and Humanities
Della Monica
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Political Communication Strategy of Ganjar Pranowo's Friends of Volunteers (SAGA) in Increasing Electability Ahead of the Presidential Election of the Republic of Indonesia Rosy Febriani Daud; Khairunnisa, Khairunnisa; Della Monica; Marini, Marini; Hagi Julio Salas
Journal of Social and Humanities Vol. 1 No. 2 (2023): July-December
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/jsh.v1i2.75

Abstract

Volunteers from Sahabat Ganjar (SaGa) Lampung carry out personal branding in increasing the electability of the Candidate for President of the Republic of Indonesia, namely Ganjar Pranowo, personal branding will shape public perception of the figure of Ganjar Pranowo making it easier for Volunteers for Sahabat Ganjar (SaGa) Lampung to carry out political communication strategies. The existence of a political communication strategy that is used to facilitate two-way communication with the community and bring the unique characteristics that are owned will form self-image and then increase electability. This study aims to determine the political communication strategy of the Lampung Friends of Ganjar Pranowo (SaGa) Volunteers in increasing electability ahead of the election of the President of the Republic of Indonesia. The method used is a qualitative descriptive approach. The results of the research are first, Observing the Problems before setting up a political communication strategy first; secondly, the Planning and Development of a Work Program is made by the Lampung Friends of Ganjar (SaGa) Volunteers; third, Taking Communicating Actions, carrying out the implementation stages of plans and programs that are carefully scheduled by designing Ganjar Pranowo's personal branding as effectively as possible; fourth, Evaluation of the Work Program, at this stage the Lampung Friends of Ganjar Volunteers (SaGa) can find out the success and success of all the activities that have been carried out.
Strategi Kreatif Digital Content Akun Instagram @Ilovelampung Sebagai Media Informatif Provinsi Lampung Hagi Julio Salas; Della Monica; Arif Budianto; Muhammad Al Ghiyats Yudho Pratama; Ramdhan Azwar Renata
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1097

Abstract

New media, particularly social media platforms like Instagram, have become strategic marketing communication tools. Instagram offers a variety of engaging features that allow users to share information in the form of text, photos, and videos. This study examines the communication strategy used in the content of the Instagram account @ilovelampung, which provides information about Lampung Province. By employing the SOSTAC model (Situation Analysis, Objectives, Strategy, Tactics, Action, and Control), this research aims to identify and understand the content communication strategy implemented by @ilovelampung. The agenda-setting theory is applied to analyze how the objectives and role of @ilovelampung's content contribute to shaping public opinion about Lampung Province. This study adopts a qualitative descriptive method. The findings reveal that the digital content strategy of @ilovelampung, utilizing the SOSTAC marketing communication model, has effectively enhanced awareness and attractiveness toward Lampung Province. The account employs 11 strategies and 9 tactics to achieve its objectives. @ilovelampung strategically establishes specific agendas in each piece of content, primarily aimed at countering negative perceptions about Lampung Province. It does so by highlighting positive elements such as natural beauty, cultural heritage, culinary attractions, and local SMEs, thereby shaping a more favorable image of Lampung among the broader public.
PENGGUNAAN MEDIA MAGIC MIRROR UNTUK MENINGKATKAN KETERAMPILAN MEMBACA SISWA DISLEKSIA DI SEKOLAH DASAR LAMPUNG UTARA Maya Setia Priyadi; Della Monica; Devy Aulia Saputri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 December 2024 In Press.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.21499

Abstract

This study aims to test the effectiveness of Magic Mirror media in improving the reading skills of dyslexic students in North Lampung elementary schools. This media is designed to help students recognize letters that are often reversed, such as “b” and “d”, “p” and “q”, and “m” and “w”. The research method used a descriptive quantitative approach with data from observations and interviews in three elementary schools: SDN 3 Sindang Sari, SDN Gunung Raja, and SDN Labuhan Ratu Besar. The results showed an average increase in students' reading ability of 34.40% after the use of Magic Mirror. A total of 80% of students experienced significant improvement, while the other 20% showed very significant improvement. There were no students who experienced low improvement. Magic Mirror proved to be effective in helping dyslexic students overcome reading difficulties, so it is expected to support their smooth education and social interaction. This study recommends the wider application of Magic Mirror in primary schools to assist dyslexic students' learning.
Co-Authors Arif Budianto Devy Aulia Saputri Khairunnisa Khairunnisa Marini . Maya Setia Priyadi Muhammad Al Ghiyats Yudho Pratama Ramdhan Azwar Renata Rosy Febriani Daud Salas, Hagi Julio