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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Isamic Communication Journal KOMUNIKA Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media El Madani: Jurnal Dakwah dan Komunikasi Islam Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Pengabdian West Science Journal of Social and Humanities Jurnal Pengabdian Masyarakat dan Riset Pendidikan Komsospol Jurnal Ilmu Komunikasi
Salas, Hagi Julio
Universitas Lampung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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REPRESENTASI IDENTITAS SANTRI (Analisis Semiotika Model John Fiske Dalam Film Cahaya Cinta Pesantren) Hagi Julio Salas; Tina Kartika
Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi Vol 16 No 1 (2020)
Publisher : Komunitas Dosen Dakwah Institut Agama Islam Negeri (IAIN) Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/al-mishbah.Vol16.Iss1.179

Abstract

The film is included in the mass communication media that are considered capable of being an effective media to persuade and persuade a broad audience. The film influences audiences through signs that appear in shows like in the Film Cahaya Cinta Pesantren. This research was conducted to determine the signs that represent identity in the film Cahaya Cinta Pesantren. This type of research is descriptive qualitative by using John Fiske's semiotic analysis model. The results of this study are the representations of santri's representations composed by John Fiske's semiotic code, namely appearance, expression, camera, setting, and action. In addition, this film also contained subcultural ideology, namely students are figures who come out of the dominant culture with daily activities that are more concerned with the afterlife.
Political Communication Strategy of Ganjar Pranowo's Friends of Volunteers (SAGA) in Increasing Electability Ahead of the Presidential Election of the Republic of Indonesia Rosy Febriani Daud; Khairunnisa, Khairunnisa; Della Monica; Marini, Marini; Hagi Julio Salas
Journal of Social and Humanities Vol. 1 No. 2 (2023): July-December
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/jsh.v1i2.75

Abstract

Volunteers from Sahabat Ganjar (SaGa) Lampung carry out personal branding in increasing the electability of the Candidate for President of the Republic of Indonesia, namely Ganjar Pranowo, personal branding will shape public perception of the figure of Ganjar Pranowo making it easier for Volunteers for Sahabat Ganjar (SaGa) Lampung to carry out political communication strategies. The existence of a political communication strategy that is used to facilitate two-way communication with the community and bring the unique characteristics that are owned will form self-image and then increase electability. This study aims to determine the political communication strategy of the Lampung Friends of Ganjar Pranowo (SaGa) Volunteers in increasing electability ahead of the election of the President of the Republic of Indonesia. The method used is a qualitative descriptive approach. The results of the research are first, Observing the Problems before setting up a political communication strategy first; secondly, the Planning and Development of a Work Program is made by the Lampung Friends of Ganjar (SaGa) Volunteers; third, Taking Communicating Actions, carrying out the implementation stages of plans and programs that are carefully scheduled by designing Ganjar Pranowo's personal branding as effectively as possible; fourth, Evaluation of the Work Program, at this stage the Lampung Friends of Ganjar Volunteers (SaGa) can find out the success and success of all the activities that have been carried out.
The existence of the media market in Indonesia: Study of media economics at Kumparan.com and Tirto.id from an Islamic standpoint Amallah, Nurlaillah Sari; Heryanto, Gun Gun; Sanjaya, Makroen; Marini, Marini Marini; Nisa, Ishmatun; Salas, Hagi Julio
Islamic Communication Journal Vol 8, No 2 (2023)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2023.8.2.18568

Abstract

Kumparan.com and Tirto.id now exist as online news portals that are not only written. But also through videos, images, and infographics. Like other companies, Kumparan.com and Tirto.id are profit-oriented in media economics. This research aims to reveal the existence of the media market in Indonesia related to Kumparan.com and Tirto.id reviewed from an Islamic economic perspective. This research uses an instrumental case study method that explicitly covers all aspects of the media economy at Kumparan.com and Tirto.id. This study finds that in their market role, Kumparan.com and Tirto.id make the customer the king (service market), providing full service in the form of customization to clients. As viewed from an Islamic economic perspective, universal values are the foundation for building Islamic economic theory. Such as the prophetic values (nubuwwah) that should be emulated by the Prophet Muhammad by business people, especially honesty (siddiq), responsibility (amanah), intelligence (fathanah), marketing (tabligh), and government (khalifah), then justice ('adl) must be implemented at all stages of the economy. A good business is a business that can uphold justice for its perpetrators. This study implies that media business people are prohibited from pursuing personal gain, and other parties are exploited.***Kumparan.com dan Tirto.id kini hadir sebagai sebuah portal berita online yang tidak hanya berupa tulisan, tetapi juga melalui video, gambar, dan infografik. Dalam ranah ekonomi media sama halnya dengan perusahaan lain, Kumparan.com dan Tirto.id juga berorientasi pada profit. Penelitian ini bertujuan untuk mengungkap eksistensi pasar media di Indonesia terkait Kumparan.com dan Tirto.id ditinjau dalam perspektif ekonomi Islam. Penelitian ini menggunakan metode studi kasus instrumental yang mencakup semua aspek secara eksplisit dari ekonomi media di Kumparan.com dan Tirto.id. Temuan studi ini adalah bahwa dalam peran pasar, Kumparan.com dan Tirto.id menjadikan konsumen sebagai raja (service market) yaitu memberikan servis penuh dalam bentuk kostumisasi kepada klien. Adapun ditinjau dari perspektif ekonomi Islam, terdapat nilai-nilai universal yang menjadi pondasi untuk membangun teori ekonomi Islam tersebut, seperti nilai kenabian (nubuwwah) yang patut diteladani dari Nabi Muhammad oleh para pelaku bisnis khususnya jujur (siddiq), bertanggung jawab (amanah), cerdas (fathanah), pemasaran (tablig), dan pemerintahan (khalifah), kemudian adil (‘adl) yang harus diimplementasikan pada semua tahapan ekonomi. Bisnis yang baik adalah bisnis yang dapat memegang teguh keadilan bagi para pelakunya. Implikasi dari studi nilai ini adalah bahwa pelaku bisnis media tidak dibolehkan untuk mengejar keuntungan pribadi dan adanya unsur eksploitasi kepada pihak lain.
Implementasi Media Digital Melalui Komunikasi Pemasaran Pada Instagram SMA Muhammadiyah 1 Kotabumi Kurniawan, Muhammad; Salas, Hagi Julio; Marini
Komsospol Vol 4 No 2 (2024): Volume 4 Nomor 2 Tahun 2024
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/komsospol.v4i2.1421

Abstract

Perkembangan tekonlogi telah menciptakan ruang baru bagi kegiatan komunikasi pemasaran yang dapat dilakukan secara digital. Komunikasi pemasaran digital menjadi media efektif dalam mendorong brand awareness sebuah lembaga pendidikan ditengah krisis atau persaingan. SMA Muhammaidyah 1 Kotabumi menjadi mitra penelitian ini. Masalah yang sedang dihadapi SMA Muhammadiyah 1 Kotabumi adalah kurangnya pengetahuan dan pemahaman dalam mengelola media sosial sebagai media komunikasi pemasaran sekolah dalam meningkatkan minat siswa dan brand awareness. Implementasi media digital mengenai komunikasi pemasaran digital yang dilakukan melalui metode PAR (Participation Action Research). Hasil dari penelitian ini terdapat penerapan media digital melalui komunikasi pemasaran melalui pembuatan konten-konten terbaru.
Strategi Komunikasi Badan Pendapatan Daerah Upaya Meningkatkan Kesadaran dan Kepatuhan Wajib Pajak Restoran (Studi kasus pada kantor BAPENDA Lampung Utara) Suci Ria Ardinata; Hagi Julio Salas
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4654

Abstract

This study examines the communication strategies implemented by the Regional Revenue Agency in increasing awareness and compliance of restaurant taxpayers in North Lampung Regency. This study uses a qualitative descriptive method, with data collection techniques through document studies and field research in the form of interviews. The findings show that the communication strategies used include delivering persuasive messages through direct socialization, utilizing social media, and a service approach that focuses on taxpayers. These strategies aim to increase taxpayer understanding, compliance, and participation in carrying out their obligations. In restaurant tax revenue, there are several aspects of communication that are indicators of taxpayer assessment, namely: 1) Service to taxpayers, 2) Principle of justice, 3) Legal certainty and its enforcement, 4) Transparency in administration, and 5) Restaurant tax collection process. In addition to socialization, the North Lampung Bapenda also carries out counseling and coaching activities for business actors as part of an effort to increase their compliance in paying restaurant taxes.
Analisis Dampak Media Sosial dalam Komunikasi Interpersonal: Kajian Literatur Deskriptif 2019–2024 Rima Sasfira; Hagi Julio Salas
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4658

Abstract

This article analyzes the impact of social media on interpersonal communication by identifying both its positive and negative effects. Social media facilitates individuals to stay connected and communicate despite distance and time, and it also expands social networks that can strengthen interpersonal relationships. However, behind this convenience, social media also poses challenges in maintaining the quality of face-to-face interactions and emotional closeness. Excessive use of social media may reduce direct interactions, which are essential for building deep social bonds. The phenomenon of phubbing—where attention is more focused on digital devices than on people nearby—illustrates the negative impact of social media on social relationships. Additionally, dependence on social media can increase feelings of loneliness, anxiety, and social isolation, which weaken the quality of interpersonal relationships. This study shows that while social media offers convenience and benefits in expanding social connections, unwise usage can lower the quality of interpersonal communication. Therefore, it is important to use social media wisely, maintain a balance between the digital and real world, and enhance digital literacy to support healthy and meaningful social relationships
Analisis IMC Kopi Sheo: Pendekatan Aesthetic dan Kid-Friendly Tingkatkan Minat Beli Konsumen Rachmadani, Nadia Puspita; Salas, Hagi Julio
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2893

Abstract

The development of modern marketing, influenced by advances in information technology and changes in consumer lifestyles, poses challenges for businesses, especially in the café industry. The problem addressed in this study is how the Integrated Marketing Communication (IMC) strategy implemented by Kopi Sheo Kotabumi can shape a strong and attractive brand image for consumers, particularly young people and families. This study aims to analyze the IMC strategy implemented by Kopi Sheo Kotabumi, which combines aesthetic and kid-friendly concepts to increase consumer purchasing interest. The method used is a qualitative descriptive approach with a case study, where data is collected through in-depth interviews and document analysis. Data analysis techniques were conducted in three stages: data reduction, data presentation, and conclusion drawing with triangulation of sources for data validation. The research results indicate that Kopi Sheo's IMC strategy successfully creates an appealing visual experience and a comfortable atmosphere for families, thereby increasing consumer loyalty and interest. Through the use of social media platforms like Instagram and TikTok, Kopi Sheo presents consistent and visually appealing content while conveying a message of inclusivity for families. This approach is reinforced by integrated public relations activities with the local community, as well as active and targeted internet marketing. This study confirms that the effective implementation of IMC can be a relevant strategy for micro-enterprises in non-metropolitan areas, focusing on aesthetics and family inclusivity values, thereby enhancing competitiveness and emotional customer engagement.
Strategi Kreatif Digital Content Akun Instagram @Ilovelampung Sebagai Media Informatif Provinsi Lampung Hagi Julio Salas; Della Monica; Arif Budianto; Muhammad Al Ghiyats Yudho Pratama; Ramdhan Azwar Renata
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1097

Abstract

New media, particularly social media platforms like Instagram, have become strategic marketing communication tools. Instagram offers a variety of engaging features that allow users to share information in the form of text, photos, and videos. This study examines the communication strategy used in the content of the Instagram account @ilovelampung, which provides information about Lampung Province. By employing the SOSTAC model (Situation Analysis, Objectives, Strategy, Tactics, Action, and Control), this research aims to identify and understand the content communication strategy implemented by @ilovelampung. The agenda-setting theory is applied to analyze how the objectives and role of @ilovelampung's content contribute to shaping public opinion about Lampung Province. This study adopts a qualitative descriptive method. The findings reveal that the digital content strategy of @ilovelampung, utilizing the SOSTAC marketing communication model, has effectively enhanced awareness and attractiveness toward Lampung Province. The account employs 11 strategies and 9 tactics to achieve its objectives. @ilovelampung strategically establishes specific agendas in each piece of content, primarily aimed at countering negative perceptions about Lampung Province. It does so by highlighting positive elements such as natural beauty, cultural heritage, culinary attractions, and local SMEs, thereby shaping a more favorable image of Lampung among the broader public.
Analisis Bauran Komunikasi Pemasaran (Café Maknyus) Dalam Meningkatkan Branding Parawita, Feni; Salas, Hagi Julio; Marini, Marini
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8530

Abstract

Indonesia's café industry has experienced significant and accelerated growth, as evidenced by the widespread emergence of cafés across multiple regions, particularly within urban centers. This trend illustrates a shift in consumer lifestyle preferences and highlights the growing demand for strategic marketing communication efforts to enhance sales performance and mitigate business failure risks. This research seeks to explore how marketing communication strategies are applied, drawing upon the theoretical framework of the marketing communication mix. A qualitative research design was adopted, utilizing a case study approach with data gathered through in-depth interviews, direct observations, and relevant documentation. The findings reveal that the marketing communication practices employed encompass advertising, personal selling, sales promotion, direct marketing, public relations, and word-of-mouth marketing. The management of Maknyus Cafe & Resto plays a pivotal role in disseminating key information, ensuring that both promotional content and culinary offerings deliver added value to the target consumer base.
Pemberdayaan Guru dan Siswa Sebagai Konten Kreator dalam Mendorong Citra SDS Soekarno Hatta Kotabumi Salas, Hagi Julio; Budiyanto, Arif; Sa’adatul, Sa’adatul; Puspita, Nadia; marini, marini
Jurnal Pengabdian West Science Vol 4 No 05 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i05.2074

Abstract

Perkembangan era digital membawa banyak peluang sekaligus tantangan, khususnya bagi lembaga pendidikan dalam menyampaikan visi, misi, dan tujuannya. Pada era ini, lembaga pendidikan dapat menyampaikan pesan dan tujuannya secara luas, efektif, dan efisien melalui berbagai teknologi yang ada. Salah satu bentuk teknologi yang dapat dimanfaatkan oleh lembaga pendidikan adalah media digital atau media sosial. SDS Soekarno Hatta Kotabumi merupakan mitra binaan tim pengabdian masyarakat. Berdasarkan hasil observasi, SDS Soekarno Hatta Kotabumi memerlukan perbaikan dalam pengelolaan produksi konten di media sosial. Hal ini dapat diamati dari belum adanya tim kreator konten, kualitas konten, tingkat interaksi dan keterampilan membaca data algoritma. Maka dari itu dilakukan pemberdayaan dengan menggunakan metode Metode PAR (Participation Action Research) yang bertujuan untuk mengkaji dan mengatasi permasalahan yang ada di masyarakat atau mitra. Hasilnya berupa adanya personal branding yang dilakukan setelah penerapan citra melalui konten.
Co-Authors Amallah, Nurlaillah Sari Amelia, Rara Amelinda, Irma Arif Budianto Arif Budiyanto Della Monica Dini Puspita Sari Eka Saputri Gun Gun Heryanto julio, hagi Khairunnisa Khairunnisa Lidiya, Lidiya M. Al Ghiyats Y.P. M. Mansyur, M. M. Ruhly Kesuma Dinata Marini Marini . marini, marini marini Meirianticha, Selvira Rani Muhammad Al Ghiyats Yudho Pratama Muhammad Kurniawan Mustika, Hanif Nadia Puspita Nisa, Ishmatun Novriansyah Novriansyah, Novriansyah Parawita, Feni Pembayun, Ratu Jelita Putri, Angelina Rachmadani, Nadia Puspita Ramdhan Azwar Renata Rima Sasfira Rosy Febriani Daud Sanjaya, Makroen Sa’adatul, Sa’adatul Sri Puji Lestari Suci Ria Ardinata Tina Kartika Umi Rojiati Wijaya, Ryan Aji Wiltar, Rama Buci