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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Agnes, Alvionita
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Economics, Econometrics & Finance

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PENGARUH ISLAMIC MARKETING MIX DAN KEPERCAYAAN TERHADAP KEPUTUSAN MENGINAP WISATAWAN MUSLIM DI HOTEL SYARIAH KOTA PEKANBARU Riko, Setiawan Pandu; Gatot, Wijayanto; Agnes, Alvionita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 11, No 1 (2024): (Januari - Juni )
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was conducted to test the influence of the Islamic Marketing Mix and Trust variables on Muslim Tourists' Staying Decisions at Sharia Hotels in Pekanbaru City. The population in this study were visitors who were and had previously stayed at the Syariah Hotel in Pekanbaru City. This research consists of three variables, including Islamic Marketing Mix (X1), Trust (X2) and Decision to Stay (Y). The sample in this study was visitors to Pekanbaru City sharia hotels, totaling 100 respondents. In terms of data analysis, this research uses multiple linear regression analysis using the SPPS (Statistical Package for Social Science) application. Based on the hypothesis test carried out, the research results show that the Islamic Marketing Mix has a positive and significant effect on the decision to stay, Trust has a positive and significant effect on the decision to stay. Keywords: Islamic Marketing Mix, Trust, Decision to Stay
PENGARUH KUALITAS PELAYANAN, CITRA DESTINASI DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN MENGINAP DI HOTEL SYARIAH KOTA PEKANBARU M. Addinul, Yuska Amri; Gatot, Wijayanto; Agnes, Alvionita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 11, No 1 (2024): (Januari - Juni )
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study was conducted to determine the effect of Staying Decisions, Destination Image, and Islamic Branding on Staying Decisions. The population in this study were visitors who were or had stayed at sharia hotels in Pekanbaru City and this research was conducted on sharia horel visitors in Pekanbaru City with 100 respondents. In this study there are four variables, namely three independent variables and one dependent variable. These variables are Service Quality (X1), Destination Image (X2), Islamic Branding (X3), Staying Decisions (Y). In terms of data analysis, this study uses multiple linear regression analysis with the SPSS (Statistical Package for Social Science) application. Based on the hypothesis testing conducted, the study shows that: 1) Service Quality has a positive and significant effect on Staying Decisions; 2) Destination Image has a positive and significant effect on Staying Decisions; 3) Islamic Branding has a positive and significant effect on Staying Decisions;  Keywords: Service quality, Destination Image, Islamic Branding, Staying Decision.
PENGARUH HARGA, FASILITAS, DAN PROMOSI TERHADAP KEPUTUSAN MENGINAP PADA HOTEL SYARIAH RAUDA KOTA PEKANBARU Fahriza, Fahriza; Gatot, Wijayanto; Agnes, Alvionita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 11, No 2 (2024): : (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims to determine the influence of price, facilities and promotions on the decision to stay at the Rauda sharia hotel, Pekanbaru city. A business operating in the accommodation sector in the city of Pekanbaru. The population in this study is unknown while the sample is 100 people using a purposive sampling method using the Lames How formula. By using Validity and Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Descriptive Analysis, Multiple Linear Regression Analysis, Partial Hypothesis Test (t Test), Simultaneous Hypothesis Test (f Test) and Coefficient of Determination Test (R²). The type of data used is quantitative data. Meanwhile, the data used is primary and secondary data. Data collection techniques use questionnaires, interviews, documentation and literature study. Based on the reliability test, it shows that all variables have a Cronbach's Alpha value > 0.6. The normality test results show that all data is normally distributed. Based on the multicollinearity test, the tolerance value is > (0.10) and the vif value is < (10). Based on the Heteroscedasticity Test, it shows that heteroscedasticity does not occur. The results of partial hypothesis testing (t test) show that: price has a significant positive effect on the decision to stay, facilities have a significant positive effect on the decision to stay, promotion has a significant positive effect on the decision to stay. Based on simultaneous hypothesis testing (f test), it shows that price, facilities and promotions have a significant effect on the decision to stay at Rauda sharia hotel consumers in the city of Pekanbaru. Keywords: Price, Facilities, Promotion, Decision to Stay, Sharia Hotel
Co-Authors Fahriza, Fahriza Gatot Wijayanto M. Addinul, Yuska Amri Riko, Setiawan Pandu