Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

11.573

P-Index

This Author published in this journals

All Journal Jurnal Ekonomi JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi INFOKAM Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jurnal Komunikasi Profesional Jurnal STIE Semarang (Edisi Elektronik) Procuratio : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) International Journal of Business, Law, and Education Jurnal Sosial dan Teknologi Bahtera Inovasi Devotion: Journal of Research and Community Service Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi KIAT Golden Ratio of Marketing and Applied Psychology of Business Indonesian Community Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Multidisiplin Madani (MUDIMA) Journal Of Human And Education (JAHE) Jurnal Ilmu Administrasi Negara Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal of Management Accounting Business and International Research Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies Eduvest - Journal of Universal Studies The Eastasouth Management and Business Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services Jurnal Pengabdian West Science SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAWI : Journal of Ahkam Wa Iqtishad JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Journal of Management Accounting, Tax and Production West Science Social and Humanities Studies InJEBA : International Journal of Economics, Business and Accounting Commercium: Journal of Business and Management Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Epsilon : Journal of Management (EJoM) Journal of Management

Gatot Wijayanto

Universitas Riau

Author-ID : 2598486

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Transportation Other

Published : 107 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

PENGARUH KUALITAS PELAYANAN, KEBIJAKAN HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA JASA LAPANGAN INTERNASIONAL FUTSAL PEKANBARU Sukpa, Wiwik Dwi; Wijayanto, Gatot; ', Taufiqurrahman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine how the variables influence service quality, pricing policy towards customer satisfaction and loyalty simultaneously or partially on international futsal field services pekanbaru. This study uses the technique of accidental sampling method sampling conducted by coincidence. To determine the number of samples using Slovin formula, and obtained a sample of 96 people from a total population of 2268 people. This study uses primary data, where the data obtained through interviews and questionnaires. The method used is the analysis of the path (path analysis) with SPSS version 16. Simultaneous regression (F test) showed that the independent variables (quality of service and pricing policies) simultaneously have significant effect on the dependent variable (satisfaction and loyalty. Magnitude of the effect that (R2) by these two independent variables together amounted to 85% of the dependent variable, while the rest is influenced by other variables not examined in this study. Results of the testing that has been done, the partial regression test (t test) showed that service quality contributes significantly to customer satisfaction, price contributes significantly to customer satisfaction , quality of service is directly contributed significantly to customer loyalty, price directly contributes significantly to customer loyalty, service quality, price and customer satisfaction simultaneously and significantly contribute to customer loyalty at 84.4%.Keywords: Quality of Service, Price Policy, Satisfaction, Quality of Customer

ANALISIS PENGARUH STIMULI PEMASARAN TERHADAP PERSEPSI KONSUMEN DAN KEPUTUSAN KONSUMEN MEGGUNAKAN TV BERBAYAR MEREK INDOVISION DI KOTA PEKANBARU Nasution, Indra Prasetya; Jushermi, Jushermi; Wijayanto, Gatot
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of marketing stimuli on Consumer Perceptions and Consumer Decision Using Indovision’s Pay TV in Pekanbaru. In this study there were eight variables: Purchase Decision (Y2), Perception (Y1), Products (X1), price (X2), promotion (X3), People (X4), Physical Evidence (X5), Process (X6. The population of this research is all the people who use Indovision’s Pay TV in Pekanbaru with a sample of 98 respondents were selected using purposive sampling method. This data retrieval by giving questionnaires to respondents. Analysis of data in this study using path analysis with SPSS version 20. The results of this study indicate that the product variables and physical evidence of a significant effect on consumer peceptions using Indovision’s Pay TV while variable pricing, promotion, people, and processes does not have a significant effect . Then the variable product, promotion, and physical evidence of a significant effect on consumer 's decision to use pay TV of Indovision while variable pricing, people, and processes does not have a significant effect . And variable product ,price ,promotion ,people ,physical evidence, and the process has not been proven to have a stronger influence on consumer decisions using Indovision’s Pay TV after mediated by perception variables .Keywords : marketing stimuli , perception , purchasing decisions .

PENGARUH FAKTOR INSENTIF DAN MOTIVASI TERHADAP PRESTASI KERJA PEGAWAI SEKRETARIAT DAERAH KABUPATEN BENGKALIS Wijayanto, Gatot
JURNAL STIE SEMARANG Vol 9 No 2 (2017): VOLUME 9 NOMOR 2 EDISI JUNI 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.398 KB)

ABSTRACT The objectives of this research are to analyze and investigate the incentive factor and employee benefits of echelon III and IV employees at the government of Bengkalis with overall test and individual test The research method used is verifycatve and the population in this research are 504 employees with esselonering back ground. By using a proporsional stratified random sampling method it has been obtained 50 respondents. Data collected with field and library study by using observation, interview and quetionnaires. Multiple Regression Analysis is used to determine relationship and influence of variable and in order to test the hypothesis, statistical analysis is used. The result of research shows that multiple correlation coefficient (R) valued at 0,8950 with probability (p) 0,05 and determination coeffcient value (R2) is 80,11%. It means that 80,11% factor incentive toward job performance of echelon III and IV at the government of Bengkalis. It indicated from the value of Fobs is larger than Ftable at the level of a = 5%. (Fobs = 94,656 > Ftable = 3,195 with probability (p) = 0,000E +00 smaller than 0,05). From the figures, in the hypothesis nol is rejected meaning the factor incentive and employee benefits have been ralationship an influence of significant toward job performance of echelon III and IV employees at the government of Bengkalis. A partially (individual test) shows that the value of tobs the biggest on employees benefits variable, tobs = 13,196 > ttable = 1,678 with a partial determination coefficient value (r2) = 78,74% and p = 0,00000. This result indicates that the employee benefits factor has most dominant relationship and influence on job performance of echelon III and IV employees at the government of Bengkalis.   Keyword : Motivation, Incentive       ABSTRAK Tujuan dari penelitian ini adalah untuk menganalisis dan menyelidiki faktor insentif dan manfaat karyawan dari pegawai eselon III dan IV di pemerintah Bengkalis dengan uji keseluruhan dan uji individual. Metode penelitian yang digunakan adalah verifycatve dan populasi dalam penelitian ini adalah 504 karyawan dengan backbener belakang. Dengan menggunakan metode proporsional stratified random sampling telah diperoleh 50 responden. Data dikumpulkan dengan studi lapangan dan perpustakaan dengan menggunakan observasi, wawancara dan quetionnaires. Analisis Regresi Berganda digunakan untuk mengetahui hubungan dan pengaruh variabel dan untuk menguji hipotesis, analisis statistik digunakan. Hasil penelitian menunjukkan bahwa koefisien korelasi berganda (R) sebesar 0,8950 dengan probabilitas (p) 0,05 dan nilai koefisien determinasi (R2) adalah 80,11%. Artinya insentif faktor 80,11% terhadap prestasi kerja eselon III dan IV di pemerintahan Bengkalis.  = 5%.aIni ditunjukkan dari nilai Fobs yang lebih besar dari Ftabel pada level  (Fobs = 94,656> Ftabel = 3,195 dengan probabilitas (p) = 0,000E +00 lebih kecil dari 0,05). Dari angka tersebut, pada hipotesis nol ditolak artinya faktor insentif dan tunjangan karyawan telah ralationship berpengaruh signifikan terhadap kinerja pegawai eselon III dan IV di pemerintahan Bengkalis. Sebagian (uji individual) menunjukkan bahwa nilai bobot terbesar pada variabel tunjangan karyawan, bobot = 13,196> ttabel = 1,678 dengan nilai koefisien determinasi parsial (r2) = 78,74% dan p = 0,00000. Hasil ini menunjukkan bahwa faktor tunjangan karyawan memiliki hubungan dan pengaruh paling dominan terhadap kinerja pegawai eselon III dan IV di pemerintahan Bengkalis.  Kata Kunci: Motivasi, Insentif

Pengaruh Bauran Promosi Terhadap Kepuasan Nasabah Melalui Keputusan Menggunakan Kredit Produktif di Bank Riau Kepri Kedai Sabak Auh Adriansyah; Gatot Wijayanto; Ando Fahda Aulia
Jurnal EMT KITA Vol 6 No 2 (2022): JULY-DECEMBER 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v6i2.585

One of the networks of Bank Riau Kepri Siak Branch is Bank Riau Kepri Sabak Auh shop which is expected to be able to provide productive credit marketing and be able to become a market leader for similar credit products in terms of lower interest rates than other banks. Customers of Bank Riau Kepri Kedai Sabak Auh are retail customers and there is no collaboration with cooperatives or other institutions in terms of offering credit to their members. This is different from other office units in the Bank Riau Kepri Siak network which have cooperation with cooperatives or other institutions in providing productive credit to their members. This study aims to analyze the effect of the promotion mix on the decision to use credit. The effect of the promotion mix on customer satisfaction. The effect of the decision to use productive credit and to analyze the effect of the promotion mix on customer satisfaction through the decision to use credit. The population in this study were all productive credit customers (KUKM and KUM) at Bank Riau Kepri Kedai Sabak Auh in 2021 spread across the Sabak Auh sub-district as many as 161 people. While the sample used as many as 118 people. The data used in this study were primary data and secondary data, while the data collection technique used a questionnaire. The data analysis technique used in this research is the data analysis used in this study is the Structural Equation Model. The results showed that the Promotional Mix had a positive and significant effect on the decision to use credit. Promotional mix has a positive and significant effect on visitor goals. The decision to use has an effect on customer satisfaction. And the promotion mix affects the customer's goals through the decision to use productive credit.

PENGARUH FAKTOR INSENTIF DAN MOTIVASI TERHADAP PRESTASI KERJA PEGAWAI SEKRETARIAT DAERAH KABUPATEN BENGKALIS Gatot Wijayanto; Arini Novalinda
Jurnal Ilmiah Infokam Vol 11, No 4 (2015): INFOKAM EDISI I Tahun 10 2015 (Maret)
Publisher : AMIK Jakarta Teknologi Cipta Semarang

The objectives of this research are to analyze and investigate the incentive factor and employee benefits of echelon III and IV employees at the government of Bengkalis with overall test and individual test. The research method used is verifycatve and the population in this research are 504 employees with esselonering back ground. By using a proporsional stratified random sampling method it has been obtained 50 respondents. Data collected with field and library study by using observation, interview and quetionnaires. Multiple Regression Analysis is used to determine relationship and influence of variable and in order to test the hypothesis, statistical analysis is used. The result of research shows that multiple correlation coefficient (R) valued at 0,8950 with probability (p) 0,05 and determination coeffcient value (R2) is 80,11%. It means that 80,11% factor incentive toward job performance of echelon III and IV at the government of Bengkalis. It indicated from the value of Fobs is larger than Ftable at the level of  = 5%. (Fobs = 94,656 Ftable = 3,195 with probability (p) = 0,000E+00 smaller than 0,05). From the figures, in the hypothesis nol is rejected meaning the factor incentive and employee benefits have been ralationship an influence of significant toward job performance of echelon III and IV employees at the government of Bengkalis. A partially (individual test) shows that the value of tobs the biggest on employees benefits variable, tobs = 13,196 ttable = 1,678 with a partial determination coefficient value (r2) = 78,74% and p = 0,00000. This result indicates that the employee benefits factor has most dominant relationship and influence on job performance of echelon III and IV employees at the government of Bengkalis.

ANALISIS PENGARUH KUALITAS DAN NILAI PELAYANAN TERHADAP PERTUMBUHAN JUMLAH TABUNGAN NASABAH PADA BANK PEMERINTAH CABANG PEKANBARU Gatot Wijayanto '
Jurnal Ekonomi Vol 22, No 2 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Penelitian ini bertujuan untuk menganalisis pengaruh faktor kualitas dan nilai pelayanan yang terdiri dari faktor Tangible, Reliablity, Responsiveness, Assurance, Emphaty, Reputation, Recognition, dan Brand Loyalty. terhadap pertumbuhan jumlah tabungan nasabah bank pemerintah cabang Pekanbaru, baik secara simultan (serentak) maupun parsial dan untuk mengetahui faktor kualitas dan nilai pelayanan yang mempunyai pengaruh paling dominan terhadap pertumbuhan jumlah tabungan nasabah bank pemerintah cabang Pekanbaru. Dengan mengambil sampel sebanyak 100 responden dari keseluruhan nasabah yang menabung di bank pemerintah cabang Pekanbaru sebanyak 27.726 orang sebagai populasinya dan menggunakan Analisis Jalur (Path Analisis). Hasil penelitian menunjukan bahwa tingkat kepentingan atau harapan nasabah bank pemerintah cabang Pekanbaru terhadap kualitas dan nilai pelayanan jasa bank dalam rangka untuk meningkatkan pertumbuhan jumlah tabungan nasabah bank pemerintah cabang Pekanbaru pada umumnya relatif sangat penting di harapakan di mata para nasabahnya. Di samping itu, tanggapan sebagian besar atau mayoritas responden terhadap kualitas dan nilai pelayanan yang meliputi Tangible, Reliablity, Responsiveness, Assurance, Emphaty, Reputation, Recognition, dan Brand Loyalty mendapat penilaian yang relatif baik dari para nasabahnya. Dari hasil pengujian statistik menunjukkan bahwa aspek dimensi reputation yang merupakan nilai pelayanan jasa bank berpengaruh relatif besar terhadap pertumbuhan jumlah tabungan nasabah bank pemerintah cabang Pekanbaru. Agar kualitas dan nilai palayanan bank pemerintah cabang Pekanbaru mampu memberikan konstribusi yang lebih tinggi lagi terhadap tingkat pertumbuhan jumlah tabungan bank, maka selayaknya bank pemerintah cabang Pekanbaru mempertimbangkan; masalah perluasan jaringan dan prasarana pendukung, penyempurnaan sistim dan prosedur yang didukung oleh sistim komputerisasi, meningkatkan kemudahan dalam proses pembukaan, penyetoran dan penarikan dana, adanya kepedulian terhadap para nasabah agar tercipta brand loyalty. Di samping itu, agar nilai pelayanan yang dilakukan oleh bankpemerintah cabang Pekanbaru tetap baik sehingga dapat meningkatkan pertumbuhan jumlah tabungan, maka perlunya meningkatkan keindahan inrterior dan eksterior yang khas tempat melakukan pelayanan bagi para nasabah.

DAMPAK POLA PEMBINAAN POS EKONOMI RAKYAT (PER) TERHADAP KINERJA USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DALAM PENINGKATAN PERTUMBUHAN EKONOMI DAERAH DI KOTA PEKANBARU Gatot Wijayanto
JIP ( Jurnal Industri dan Perkotaan ) Vol 15, No 27 (2011)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aimstoanalyze the impact of pattern formation and meniliti People’s Economyof Post (PER) of the level of performance of micro, small and medium enterprises (MSMEs) in order toenhanceregional economic growthin thecity of Pekanbaru and toknow which factors have themost dominantimpactin an effort toimprove theperformance ofsmall and medium enterprisesin enhancingregional economic growthin thecity of Pekanbaru. As for the aspectsinvestigated includedaspects ofcapital, productionandoperations, business management andmarketinginordertoenhanceregional economic growthPekanbaru. The research methodused, namely verification and descriptive, while the population in this study ismicro, small and medium SOE sand partners who have receive dassistance from banking institutions. Using Stratified Random Sampling methodingettingthe sampletomicro, small and medium enterprise stotaling 31 respondents. To determine there lation shipandinfluence of an independent variable onthe dependent variableused in Modelsof MultipleLinearRegressionAnalysis.Meanwhile,totest thehypothesisusingstatistical tests. The results showed that the value of coefficient of determination (R2) equal to 83.34%. This means that approximately 83.34% capital factor, production&operations, business management, and marketing providesa very realimpacton the performance ofmicro, small and medium enterprises (MSMEs) in thecity of Pekanbaru. Partially test showed that the largest value of t-count containedin the production an do peratingvariables, namelyt-count =3.710>ttable =1.667, withthe value of the partial coefficient of determination (r2) =16.63% andp=0.0000. These resultsindicatethatfactorsof production and relate do perations and the most dominant influenceon theperformance ofmicro, small an dmedium enterprises (MSMEs) in thecity of Pekanbaru.

PENGARUH FAMILY STRUCTURE (INTACT FAMILY DAN DISRUPTED FAMILY) TERHADAP PERILAKU COMPULSIVE BUYING PADA MAHASISWA DI UNIVERSITAS RIAU DENGAN FAMILY STRESSORS SEBAGAI VARIABEL MEDIASI Siti Kariyah; Gatot Wijayanto; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted at the University of Riau in order to determine the effect of family structure (intact family and disrupted family) toward compulsive buying in students at University of Riau with family stressors as a mediate variable. The populations in this research were 140 students at the University of Riau which consisted of 82 students from intact families (intact family) and 58 students from families who experience problems (disrupted family). To perform the analysis used different test, there are; One Way ANOVA, Path Analysis (Path analysis) and linear regression. From the analysis, we can concludes that students at University of Riau from families with impaired (disrupted family) tend to be compulsive buying behavior than students of University of Riau who come from intact families (intact family). In the University of Riau, female students has a greater tendency to be a compulsive buyer than the male students. There are no difference compulsive buying Riau University students who come from families who experience problems (disrupted family) such as divorce, death and separation. Family stressors mediate the effect of family structure toward compulsive buying on students of University of Riau. Family stressors affect compulsive buying behavior of students at the University of Riau.Keywords : Family Structure, Family Stressors, Compulsive Buying

Analysis Efectifity of Television Advertising As Telkomsel Prepaid Card with Epic Method Using Model and Its Effect on Consumer Attitudes in Pekanbaru Roni Afrian Pane; Gatot Wijayanto; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

The research was motivated by the above phenomenon proves that television still dominates share of advertising in Indonesia is a television advertising media advertising mass media that can be accessed easily than other advertising media. The study aims to find out: 1) Effectiveness of Television Advertising Telkomsel U.S. Prepaid Cards by Using Method of Consumer Attitudes Toward EPIC Model in Pekanbaru city, 2) the effect on consumer attitude EPIC Model in Pekanbaru city in the U.S. using a Vodacom prepaid card, 3) Which variables of the EPIC model which has a dominant influence on consumer attitudes in the U.S. using Vodacom prepaid card in Pekanbaru city. The study site user community cards are there in the U.S. telkomsel Pekanbaru. The reason for choosing these objects because Pekanbaru many people use the prepaid card. The population in this study is a free consumer that is in Pekanbaru are using Vodacom prepaid cards in the U.S., amounting to 245 091 Pekanbaru. Based on the above calculation, the sample in this study was 99.959 in the round it off to 100 respondents AS Telkomsel prepaid card users. The results of the research model and hypothesis testing in this study on the effectiveness of television advertising AS Telkomsel prepaid card by using models of epic on consumer attitudes in the city of Pekanbaru to the conclusion: 1) Based on the statistical significance value of the F-test probability of 2.530 and the level of significantly by 0045. It can be concluded that the variable empathy, persuasion, impact, communication, can affect people's attitudes (y). 2) Based on the calculation, the value of coefficient of determination (R2) indicates if the overall effect of the 100% 0:58% in this study could be explained by the attitude variables empathy, persuasion, impact, communication. 3) Empathy, persuasion, impact, communication together have a strong influence on the attitude of the community. Based on the value of t statistics Empathy (x1) of 1,993 in this case t-count is greater than t-table 1.98. These results suggest that empathy (X1) affect people's attitudes are demoninan.Keywords: Empathy, persuasion, impact, communication, attitude.

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK RUMAH TANGGA MEREK TUPPERWARE DI PEKANBARU Khoiriyah -; Jushermi -; Gatot Wijayanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aimed to determine the effect of variables of brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) that influence purchasing decisions Tupperware brand household products in Pekanbaru and to know which is the most dominant factor affecting the purchase decision. As for the population in this study are all consumers who ever bought Tupperware brand household products, and samples used in this study amounted to 119 people, and the sampling technique used in this study is the technique Sampling Area. methods of analysis used in this study using multiple linear regression models with SPSS version 17. Based on the results of the research that has been done so that the value of R2 by 57%. This means that 57% of household purchasing decisions brand Tupperware products in Pekanbaru influenced by brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) while the remaining 43% are influenced by other factors that are not explained and are not included in the study Here you are. and subsequently through a simultaneous regression coefficient test independent variables jointly significant effect on the independent variable .. Partially, of the four variables studied only variable perception of the quality of the brand (X3) are the most significant influence on purchasingKeywords: brand awareness, brand associations, perceived brand quality, brand loyalty and purchasing decisions

Co-Authors ', Taufiqurrahman A Halim Achmad Suhendra Hadiwijaya Adriansyah Adriansyah Adriansyah Afriani Fike Agnes Alvionita Agnes Dini Mardani Agnes, Alvionita Ahmad Rifqi Aida Nursanti Aida Nursanti Aksa, Rojja Tri Alvionita, Agnes Ana Bilgies Ana Fitriyatul Bilgies, Ana Fitriyatul Andes Rahmat Fajrin Andiyana Randi Ando Fahda Aulia Andreas Siregar, Prima Andri Ardhiyansyah Annas, Annisa Nuraisyah Anwar, Muh. Abduh Any Widyatsari Archristhea Amahoru, Archristhea arinduri Aini Arini Novalinda Arini Novandalina Arini Novandalina Arini Novandalina Arjang, Arjang Armelia Rahmasari Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Aulya Anindita Pratiwi Bambang Purwoko Betty Betty cahyono, didik Cakranegara, Pandu Adi Deni, Normala Deny Setiawan Dian Pratiwi Dila Padila Nurhasanah Edyanus Herman Halim Eva Desembrianita Fadli, Mashur Fahriza, Fahriza Ferry WF Waangsir Fitri Fitri Nurul Maghfira Fitrien Ayuda Frans Sudirjo Furwanti Alvi Furwanti Alwie , Alvi Gema Asti Melinda Halek Mu'min Hamid Miftahurrahmi Harlen, Harlen Hendratri, Bhaswarendra Guntur Henni Noviasari Henni Noviasari Herdiyanti, Herdiyanti Hidayat Nurul I Putu Agus Dharma Hita Ida Bagus Made Wisnu Parta Ilham Ilham Indra Prasetya Nasution, Indra Prasetya IRFANDI, NAZMUL Iswanto, Juni Isyandi, B. Johari Johari Joni, M. Jusatria, Jusatria Jushermi Jushermi Jushermi Jushermi - Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Jushermi, Jushemi Juwita Azizah Kennedy, Nurul Fadilla Khoiriyah - Laksniyunita, Wanda Leila Mona Ganiem Lesmana, Tera Lestari, Milla M. Addinul, Yuska Amri Mamusung, Robby Tanod Marhadi ' Marhadi Marhadi, Marhadi Marnis Marnis Marwan Effendi Marzolina Marzolina Marzolina Marzolina Marzolina Marzolina, Marzolina Mayang Sari Maylista, Sylvia Merakati, Indah Mokhammad A'lan Tabaika Mu'min, Halek Muchlis Muh. Safar, Muh. Muhajirin, Muhajirin Muhammad Asir Muhammad Harahap Muhammad Syafi’i Mutiara, Sri Yati Ni Komang Mela Tri Utari Ningsih, Rika Widia Nisyah, Habibah Tun Noviasari Henni Novrianti, Dian Puspita Nurhasanah, Dila Padila Oppy Riani Pahrijal, Rival Pertiwi, Triani Patra Pratama Anugrah Aditiya Pratama Eko Prima Andreas Siregar Primaroni, Oky Promalessy, Rika Putri, Aprila Rabbani, M Rizki Rahayu Danar Deny Rahmadani, Novi Rahmat Junaidi Rahmi Yanti Ramadhan Derizal Ramdhan Kurniawan Rendra Wasnury Restu Restu Restuti Sri Riko, Setiawan Pandu Rina Yuniarti, Rina Rini Suryani, Rini Robbi Rahim Roni Afrian Pane Rosnelly Roesdi Rosyettii Rosyetti Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama S, Deswita Samsir Samsir Samsir Samsir Samsir Samsir, Samsir Samsir, S. Sehani Sehani Sehani Sehani Setiawan, Faldino Sharnuke Asrilsyak Siburian, Agus Santoso Sisti Nurjanah Siti Kariyah Sitorus, Kristina Permata Sari Solly Aryza Sri Endang Komita Sri Endang Kornita Sri Restuti Sri Wahyuni Sri Wahyuni Sri Wahyuni Wildah Subroto, Desty Endrawati Sudarmanto, Eko Suri Amilia Suroso Suroso Susanti Maya Suwandana, I Made Adi Syamsuri Syamsuri Syarif, Salsabila Al Qarirah Ibnu Tarigan, Antonia Elsa Febrina Taufiqurrahman Taufiqurrahman Tengku Firli Musfar Tera Lesmana Triaji, Yudha Utami, Eva Yuniarti Victor Ringhard Pattipeilohy Wahyu Busro Wahyudin Rahman Widya Handayani Widyatsari, Any Wiwik Dwi Sukpa, Wiwik Dwi Yani, Sulisti Yoggy Wahyudi Yoggy Wahyudi Yutiandry Rivai Zainal Abidin Zulkarnain Zulkarnain

Title

Found 107 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 107 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 107 Documents
Search