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SEJARAH PEMIKIRAN EKONOMI NEO-KLASIK,KAPITALISME, SOSIALISME, DAN KEYNESIAN Muhammad Satrio Juliyanto; Rafi Alkaf Asy Syafi; Muh Fatkhurrozi; Muhammad Taufiq Abadi; Muhammad Aris Syafi’i
JURNAL ILMIAH RESEARCH STUDENT Vol. 1 No. 3 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v1i3.610

Abstract

A number of important economic theories have shaped the evolution of the global economy. The neo-classical theory derives from the classic theory, which emphasizes the importance of free markets and private ownership in managing the economy. as a major pillar, enabling significant economic growth but resulting in inequality. On the contrary, socialist ideology emphasizes group resource ownership and a fairer distribution. This system aims to reduce the disparities created by capitalism. However, socialist practices are very diverse and often involve market planning and market elements. Keynesianism emerged as a response to the Great Depression and focused on the way governments controlled the economy through monetary and fiscal policies to economic stability. In short, neo-classicism, capitalism, socialism, and Keynesianism greatly influenced the development of the global economic system.
MENGGALI POTENSI STRATEGI INFLUENCER UNTUK MEMBANGUN CITRA YANG BERKELANJUTAN Muhammad Satrio Juliyanto
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 1 No. 3 (2024): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v1i3.1415

Abstract

As social media influencers are considered to have a significant impact on society, many businesses and organizations have been promoting the use of influencers, especially micro-influencers, who can reach and even influence hard-to-reach audiences such as special interest groups. Influencers are also considered to have the ability to mediate messages quickly and efficiently, which increases the likelihood of the message going viral and impacting many people in addition to the community. The researcher used a constructivist paradigm, qualitative methods, and descriptive research to provide an overview of how influencers are used on social media, specifically Instagram, how they package messages or content, and how much impact they have as a public relations tactic in the digital age. The research and data collection were conducted through collecting data through journals, which specifically fall under the category of micro-influencers on Instagram social media. In addition, the researcher also made observations of the two influencers' Instagram social media accounts and their interactions with their followers. The results showed that micro-influencers are seen as effective and have had an impact in influencing their followers on social media. Personalization, engagement and authentic relationships between micro-influencers and their followers are factors in building trust that brings influence over the messages delivered by micro-influencers.