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All Journal YUME : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Branding: Jurnal Manajemen & Bisnis
Almana, La Ode
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Religion Arts Humanities Economics, Econometrics & Finance Health Professions Social Sciences

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Ananalysis of Branding Strategies for Developing Creative Economy Based on the Regional Potential Resources (A Study in Bau-Bau City, Southeast Sulawesi) Supriyadi, Supriyadi; Almana, La Ode; Hasnita, Nita
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7105

Abstract

This study aimed to find out the regional advantage potential empirically and analyze branding strategies in order to encourage the acceleration of regional development that had the potential as a regional growth center, reduce development gaps between regions, and encourage regional growth, especially in Baubau City. This needed to be done as an effort to develop fast-growing strategic areas in the development of creative cities in the region. The key variable in this study was ecosystem-based creative economy branding, namely human resources, goods/services, markets, research, and development. The sampling method used was purposive sampling and snowball sampling. In this study, the concept of a creative economy branding strategy based on superior local resources was arranged using a ranking analysis of the creative economy sub-sector of Bau-Bau City.
Strategi Layanan Media Sosial Dalam Meningkatkan Tingkat Hunian Kamar Hotel Bintang Di Sulawesi Tenggara Almana, La Ode; Asma Ramadani, La Ode Hamida, Riez Kifli, Jamaluddin Dahlan,
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7588

Abstract

Media sosial telah menjadi alat pemasaran yang kuat dalam industri perhotelan, memungkinkan hotel untuk terhubung langsung dengan pelanggan melalui platform seperti Instagram. Namun, di Sulawesi Tenggara, pemanfaatan media sosial oleh hotel-hotel bintang masih belum optimal dalam meningkatkan keterlibatan pelanggan dan loyalitas. Penelitian ini berusaha mengisi gap tersebut dengan mengeksplorasi pengaruh pemasaran media sosial dan jenis konten terhadap keterlibatan pelanggan serta niat kunjungan ulang. Penelitian ini menggunakan metode survei kuantitatif dengan melibatkan 279 responden yang pernah menginap di hotel-hotel bintang di Sulawesi Tenggara, dengan data dianalisis menggunakan regresi dan ANOVA. Hasil penelitian menunjukkan bahwa konten video dan pengumuman diskon secara signifikan meningkatkan keterlibatan pelanggan, dan keterlibatan ini memediasi hubungan antara pemasaran media sosial dan niat kunjungan ulang. Penelitian ini memberikan implikasi praktis bagi manajemen hotel dalam mengoptimalkan strategi layanan media sosial untuk meningkatkan keterlibatan pelanggan dan loyalitas. Temuan ini juga berkontribusi secara teoritis dalam memperkaya literatur terkait keterlibatan pelanggan di media sosial, khususnya dalam industri perhotelan.Kata kunci: keterlibatan pelanggan; media sosial; pemasaran hotel; Sulawesi Tenggara; strategi layanan
FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS Sukomardojo, Tekat; Purbandono H, Rahmat; Fatmawati, Endang; Ratih, Sri Wulan Windu; Almana, La Ode
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36580

Abstract

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.
Co-Authors Asma Ramadani, La Ode Hamida, Riez Kifli, Jamaluddin Dahlan, Endang Fatmawati Hasnita, Nita Purbandono H, Rahmat Sri Wulan Windu Ratih Supriyadi Supriyadi Tekat Sukomardojo