Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM)
Zahara, Yeni
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Gaya Hidup, Konsep Diri, Harga Dan Kelas Sosial Terhadap Pengambilan Keputusan Pembelian Konsumen Di Coffeshop Kedai Kopi Pacar Hitam Lampung Wuryanti, Lestari; Zahara, Yeni
Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Vol 8, No 1 (2019): Volume 8 Nomor 1
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jur.jeram.v8i1.2598

Abstract

The purpose of this study is to know how big the influence of life style, self concept, price,social class toward decision making of purchase by consumer at coffeeshope kedai kopi pacar hitamlampung.Research methods in this study are observation, and questioner by using likert scale and samplingmethods that being used are nonprobability sampling and purpossive sampling as many as 100samples is multiple linear regression method.From four variables in this study shows that variable that influence decision making of purchase byconsumer is price which being proved by significancy < 0,05 meanwhile variables that has no impacttoward decision making of purchase by consumer is life style, self concept, and social class withsignificancy > 0,05, furthermore F test shows all variables silmutaneously have significant impacttoward decision making of purchase by consumer with significancy 0,000.Keywords : Life style, self concept, price, social class and decision making of purchase by consumer
Co-Authors Wuryanti, Lestari