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All Journal Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Bakti Masyarakat Manajemen Jurnal Signaling
Putri, Fadillah Dwi
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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Opportunities and Challenges: Exemption from Import Duty on Imported Palestinian Products to Indonesia Post Covid-19 Nursari, Ayu; Putri, Fadillah Dwi
Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Vol 13, No 2 (2024): Akuntansi Keuangan dan Bisnis
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jur.jeram.v13i2.14241

Abstract

AbstractThis journal discusses the opportunities and challenges faced by Indonesia in exempting importduties on imported Palestinian products after the COVID-19 pandemic. The pandemic has had asignificant impact on the global economy, including international trade. Opportunities for Indonesia toexpand imports of products from Palestine are something that needs to be explored. A number ofchallenges must be overcome in implementing the import duty exemption policy. Another challenge isensuring that the import duty exemption does not harm local Indonesian producers and remains in linewith national economic development policies. This research uses the SWOT analysis method to digdeeper into the opportunities and challenges that arise in the context of exemption from import dutieson imported Palestinian products to Indonesia. It is hoped that the results of this research can contributeto further understanding of the dynamics of Indonesia's international trade, especially in relation toimported Palestinian products after the COVID-19 pandemic.
PERAN BAZAR UNIVERSITAS MALAHAYATI DALAM MENINGKATKAN KEWIRAUSAHAAN MAHASISWA Mufahamah, Euis; Indriani, Wiewiek; Manan, Mohammad Athian; Putri, Fadillah Dwi; Purwanto, Edi; Kurniawan, Adi; Yani, Iis; Suryani, Suryani; Sari, Novita Yuliana
Jurnal Bakti Masyarakat Manajemen Vol 3, No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v3i2.14224

Abstract

This study aims to analyze the impact of the adoption of the MSME bazaar by the Malahayati University in supporting local economic growth. The research method used is primary data collection through a survey of MSME owners participating in the university bazaar, as well as secondary data obtained from relevant sources. The results showed that the adoption of the MSME bazaar by the Malahayati university had a positive effect on increasing sales and exposure of MSME products. In a survey involving MSME owners, most of the respondents reported an increase in the number of customers and income after participating in the university bazaar. In addition, this study also revealed that the presence of the MSME bazaar at Malahayati University could provide additional benefits, such as training in entrepreneurship, marketing and business management for MSME owners. This helps strengthen the capacity of local entrepreneurs to face competition and expand their market reach. This research provides recommendations to universities and related parties to continue to support and develop the MSME bazaar program. Measures such as the use of digital technology to promote MSME products and facilitate access to online markets can be scaled up to expand the positive impact of these activities. This study contributes to our understanding of the role of universities in driving local economic growth through initiatives such as the MSME bazaar.
PEMASARAN HIJAU (GREEN MARKETING) DAN PERSEPSI KONSUMEN: IMPLIKASINYA TERHADAP KEBERLANJUTAN BISNIS Yopita, Yopita; Putri, Fadillah Dwi
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1778

Abstract

Green marketing has become one of the strategic approaches used by companies to support business sustainability efforts in the modern era. This concept refers to the implementation of environmentally friendly marketing practices, both in terms of products, production processes, and marketing communications to consumers. This study aims to explore consumer perceptions of green marketing and how the implementation of this strategy affects the sustainability of the company's business. The study uses a qualitative method with a literature analysis approach to understand consumer trends and perceptions in general from various previous studies. The results of the study indicate that effective green marketing can increase consumer loyalty, provided that consumers have a positive perception of the company's credibility and transparency in promoting environmentally friendly products. Negative perceptions, such as misleading green claims (greenwashing), can have a negative impact on the company's reputation and affect long-term business sustainability.
Co-Authors Adi Kurniawan Edi Purwanto Euis Mufahamah Indriani, Wiewiek Sari, Novita Yuliana Suryani Suryani Yani, Iis Yopita, Yopita