Article Per Year (5 Year)
p-Index From 2020 - 2025
1.048
P-Index
This Author published in this journals
All Journal Journal of Indonesian Management
Arisman , Ari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
The Effect of Content Marketing and Electronic Word of Mouth (e-wom) on Purchasing Decisions of the Tasikmalaya Regency Transportation Office (Survey of University of Perjuangan Tasikmalaya Students Class of 2019 Erigo Cunsomers in The Tiktokshop Applica Zanatunnisa, Alvisyah; Arisman , Ari; Barlian , Barin
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1409

Abstract

This study aims to determine the effect of content marketing and electronic word of mouth simultaneously on purchasing decisions for Erigo stores in the Tiktok shop application. The effect of content marketing and E-wom partially on purchasing decisions at Erigo stores in the Tiktok shop application. The method used in this research is descriptive causal with a quantitative approach. With a research sample of 100 people as respondents to students from the Universitas Perjuangan, Tasikmalaya student class of 2019, based on 989 known population data, the analytical tool used in this study is multiple linear regression using the SPSS support application version 25. Simultaneously content marketing and E-wom have a significant effect on purchasing decisions. The test results show that partially the content marketing variable has a positive but not significant effect on purchasing decisions, but for the E-wom variable it has a partial positive and significant effect on purchasing decisions.
Packaging And Promotion Effect On Purchase Decision (Survey of Maykroni consumers in Tasikmalaya City) Awalin, Fahmi Nurul; Arisman , Ari; Lestari , Suci Putri
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.940

Abstract

This study aims to determine the simultaneous and partial effect of the Effect of Packaging and Promotion on Buying Interest (Survey of Maykroni consumers in the City of Tasikmalaya. The research method used in this study is a quantitative research method with a survey approach. The sampling technique used is incidental sampling and the sample used is incidental sampling. 100 respondents were taken. The analysis tool used was multiple regression equation. The results showed that Packaging and Promotion had a significant effect on the Buying Interest of Maykroni consumers in the City of Tasikmalaya. The partial packaging had a significant effect on the Buying Interest of Maykroni consumers in the City of Tasikmalaya. Partial promotion significant effect on consumer buying interest Maykroni in Tasikmalaya City.
The Influence On Service Quality On Patient Satisfaction At Rsia Bunda Aisyah Faatin, Peppy Luthfiyyah; Arisman , Ari; Rahwana , Kusuma Agdhi
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.949

Abstract

The purpose of this study was to determine and analyze the effect of service quality variables on patient satisfaction at RSIA Bunda Aisyah Tasikmalaya City. This study is a survey research with a quantitative approach, with 84 respondents who were inpatients at RSIA Bunda Aisyah Tasikmalaya City from January to June 2022. This study used a closed questionnaire with five alternative answers. Based on data processing, it is known that service quality has a positive and significant influence on customer satisfaction at RSIA Bunda Aisyah with a contribution of 78.6%.
Influence Of Product Quality, Product Design And Promotion On Purchasing Decisions Herlambang, Fawzia Pratama Putra; Yusnita , Rita Tri; Arisman , Ari
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.950

Abstract

This study aims to determine the simultaneous and partial influence of product quality, product design and promotion on purchasing decisions on the Karangnunggal Tasikmalya Fashion Mandate. The research method used in this study is a descriptive method of analysis with a survey approach. The population studied was 100 respondents. The data collected is in the form of secondary and primary data. Data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that product quality, product design and promotion simultaneously influenced the purchasing decision of Amanah Mode Karangnunggal Tasikmalya. Product quality partially has an insignificant effect on the Purchasing Decision of the Karangnunggal Tasikmalya Fashion Amanah. Product design partially has a significant effect on the Purchasing Decision in the Karangnunggal Tasikmalya Fashion Mandate. The promotion partially had an insignificant effect on the purchasing decision on the Amanah Mode Karangnunggal Tasikmalya.
Influence Of Branding And Location On RPM Shop Purchase Decision Rizkiani, Nurwahyuni; Arisman , Ari; Lestari , Suci Putri
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.972

Abstract

This research aims to determine the simultaneous and partial influence of branding and location on RPM Shop purchasing decisions. The research methods used in this research descriptive method of analysis with a case study approach. The population studied was 100 respondents. The data collected is secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that branding and location simultaneously influenced the decision to buy RPM Shop Karangnunggal. Branding partially influenced the decision to purchase RPM ShopKarangnunggal. Location partially affects the decision to purchase RPM Shop Karangnunggal
The Effect Of Price Perception And Promotion On Purchasing Decisions Of Ice Cream Aice At Delapan Belas Kiarajangkung Tasikmalaya Stores (Survey on sales of ice cream Aice at Delapan Belas Kiarajangkung Stores) Ambariyah, Neng Siti; Pauzy, Depy Muhamad; Arisman , Ari
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1424

Abstract

This purpose of this study to determine the effect of price perception and promotion on purchasing decisions of ice cream Aice at Delapas Belas Kiarajangkung Tasikmalaya Stores (Survey on sales of ice cream Aice at Delapan Belas Kiarajangkung Stores). The method used is a quantitative method with a research sample of 100 respondents who are customer ice cream Aice at Delapan Belas Kiarajangkung Stores. The data is used primary data and secondary data. The analitycal tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously price perception and promotion has a significant influence on purchasing decisions. Parrtially price perception has a significant influence on purchasing decisions. Parrtially promotion has a significant influence on purchasing decisions.
Co-Authors Ambariyah, Neng Siti Awalin, Fahmi Nurul Barlian , Barin Depy Muhamad Pauzy Faatin, Peppy Luthfiyyah Herlambang, Fawzia Pratama Putra Lestari , Suci Putri Rahwana , Kusuma Agdhi Rizkiani, Nurwahyuni Yusnita , Rita Tri Zanatunnisa, Alvisyah