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All Journal Journal of Indonesian Management Jurnal Dehasen Mengabdi
Putri, Indi Desti Dwi
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Discounts, Promotions, and Purchase Intention, on Cosmetic Purchasing Decisions at the Equatorial Store, Bengkulu City Putri, Indi Desti Dwi; Yulianti, Oni; Yusnita , Yuli
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1546

Abstract

This research aims to determine the influence of discounts, promotions, and purchasing interest on cosmetic purchasing decisions at Khalutistiwa store in Bengkulu City. The population in this study was 134 people. Data is processed in the form of numerical data (numbers) using a Likert scale. The data collection method in this research is a questionnaire. The data was processed using SPSS Windows version 25. The data analysis method used quantitative methods, namely by using multiple regression analysis. The results of research using multiple regression analysis (Y = 12.374 + 0.406 influenced the decision to purchase cosmetics at Khatulistiwa store in Bengkulu city. The largest significant influence on purchasing decisions at Khatulistiwa store in Bengkulu City is the promotion variable with a standard beta coefficient of 349, followed by the discount variable with a standard beta coefficient of 184, then the discount, promotion, and purchase interest variables with a significant Fcount value of 17.036. From the results of this analysis, a conclusion can be drawn that promotion is the dominant factor that has the greatest influence on purchasing decision tendencies at Khatulistiwa store, in Bengkulu city.
Peningkatan Nilai Tambah Ampas Tahu Menjadi Tempe Gembus Pada Pabrik Tahu Pak Sugeng Damarsiwi, Eska Monique; Putri, Indi Desti Dwi
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4937

Abstract

Tofu dregs are solid waste obtained from the process of making tofu from soybeans. in this training there are several stages carried out in the processing of tofu dregs into tempe gembus: the first stage carried out in the trainer is to recognize what are the benefits or other uses of tofu dregs that can be processed into tempe gembus. the second stage carried out in the training is to introduce what materials and tools are used to make processed tofu dregs into tempeh gembus. The second stage carried out in the training is to introduce what materials and tools are used to make processed tofu dregs into tempe gembus. the third stage carried out in the study is other benefits of tofu dregs that can be used to make tempe gembus with easy and practical materials. tempe gembus is marketed at a low price this is likely because tempe gembus is the result of waste processing which is considered to be of low quality because the community considers low quality tempe gembus has no nutritional value, it is necessary to process it to add value to tempe gembus by adding the enzyme bromelain so that the tempe gembus protein is more easily digested.
Co-Authors Damarsiwi, Eska Monique Yulianti, Oni Yusnita , Yuli