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All Journal Journal of Indonesian Management Jurnal Multidisiplin Jurnal Pakar Manajemen
Putri , Lydia Gustina
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Effect Of Skills And Job Satisfaction On Improving Employee's Performance At Pt. Laras Prima Sakti Of Seluma Regency Lestari, Lisa Dwi; Irwanto , Tito; Putri , Lydia Gustina
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1547

Abstract

human resource planning, which in essence is focused on certain steps taken by management and carrying out work according to their capabilities with the goal of working results that are in line with expectations. by the company. This study aims to determine the effect of skills and job satisfaction on improving employee’s performance at PT. Laras Prima Sakti of Seluma Regency. PT Laras Prima Sakti in West Seluma Sub-District of Seluma Regency is a company operating in the oil palm plantation sector. Based on the research characteristics, a research sample of 52 respondents was obtained using the total sampling method. This type of research is descriptive research with a quantitative approach by distributing questionnaires. The research results showed that skill had a positive and significant effect on employee’s performance at PT. Laras Prima Sakti of Seluma Regency, job satisfaction has a positive and significant effect on employee’s performance at PT. Laras Prima Sakti of Seluma Regency, skill (X1) and job satisfaction (X2) simultaneously have a positive and significant effect on the employee’s performance at PT. Laras Prima Sakti of Seluma Regency. Based on the results of the coefficient of determination test (R2), the variables of expertise (X1) and job satisfaction (X2) contribute to the effect on employee’s performance (Y) at PT. Laras Prima Sakti Seluma
Analisis Komparatif Pelayanan Indomaret Dan Alfamart Di Tais Kecamatan Seluma Aprianti, Jesi; Tito Irwanto; Melinda, Tri Febrina; Putri , Lydia Gustina
Jurnal Multidisiplin Vol. 1 No. 3 (2025): March
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v1i3.165

Abstract

One of the retail businesses that serve basic needs and daily needs is minimarket. The minimarket business is one of the businesses classified as a retail business that has great potential. The presence of a minimarket business offers an alternative for consumers who need products. The purpose of this study is to analyze the comparison of services between Indomaret and Alfamart in Tais, Seluma District. This type of research uses quantitative comparative nature. The data collection method in this study used a questionnaire technique, with a sample of 100 people from Indomaret and 100 respondents from Alfamart Muara in Tais, Seluma Sub-District. The results showed that the first hypothesis showed that the results of data processing showed that the original sample value was 0.162 (positive), the value t-count was 1.850 (>1.96) and the values of p met the requirements, namely 0.035 <0.05. So that H1 in this study is accepted. It can be concluded that the services of Indomaret Muara Dalam Seluma has a positive and significant effect. The second hypothesis shows that the results of data processing show that the original sample value is 0.666 (positive), the value t count is 7.759 (> 1.96) and p values meet the requirements, namely 0.000 < 0.05. So that H2 in this study is accepted. It can be concluded that the services of Alfamart Muara Dalam Seluma has a positive and significant effect. Based on the results of the calculation obtained F count 179.748>F table 2.65 which means that the variables Indomaret (X1), Alfamart (X2) and Service Quality (Y) simultaneously have a positive and significant effect in Tais, Seluma Sub-District.
Marketing Strategy Through Social Media To Improve Sales Achievement Of Msmes In Bengkulu City (Case Study Of Nafoody's Catering) Pratama , Arie Nugraha; Abi , Yudi Irawan; Putri , Lydia Gustina
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.470

Abstract

The rapid development of information and communication technology has transformed the way business owners market their products and interact with consumers. For Micro, Small, and Medium Enterprises (MSMEs), social media is not only a promotional tool but also a primary platform for building brand image and increasing sales. This study aims to analyze the marketing strategies implemented by the MSME Catering Nafoody’s through social media and to evaluate their effectiveness in improving sales performance. The research focuses on how Catering Nafoody’s utilizes various social media features such as Instagram, TikTok, Facebook, and WhatsApp Business to expand market reach and strengthen customer relationships.The research method used is a qualitative descriptive approach. Data were collected through in-depth interviews with the owner of Catering Nafoody’s, observations of promotional activities on social media, and documentation in the form of digital content and sales reports. Data analysis was carried out descriptively. The study also reviews elements of digital marketing strategy such as content creation and audience interaction.The results of the study indicate that Catering Nafoody’s marketing strategy focuses on using creative and interactive content to attract consumer attention, such as behind-the-scene production videos, customer testimonials, and collaborations with local micro-influencers. These strategies have been proven to increase the engagement rate on social media accounts and broaden the reach of potential audiences. Another factor supporting the success of this strategy is consistency in promoting products and responsive customer service through direct message features and WhatsApp Business. Overall, the study concludes that the implementation of marketing strategies through social media plays an important role in improving the sales performance of Catering Nafoody’s. Optimizing content, selecting platforms that match the target market, and the ability to adapt to digital trends are key to the success of this strategy. The results of this study are expected to serve as a reference for other MSME actors in developing effective, efficient, and sustainable digital marketing strategies in today’s era of digital transformation.
Co-Authors Abi , Yudi Irawan Aprianti, Jesi Irwanto , Tito Lestari, Lisa Dwi Melinda, Tri Febrina Pratama , Arie Nugraha Tito Irwanto