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All Journal Jurnal Multidisiplin Sahombu Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Muhammad Imron Hamzah
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Influence Of Entrepreneurial Marketing And Marketing Performance On Competitiveness In Sendang Batik Center MSMEs, Lamongan District Muhammad Imron Hamzah; Henny Mahmudah
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

The sendang batik center as an area for batik craftsmen certainly requires marketing techniques as an effort to exist in the face of developments, especially the fashion sector. Entrepreneurial marketing as an alternative approach to SMEs marketing is needed to support business competitiveness both directly and through improving marketing performance. This study aims to analyze the influence of entrepreneurial marketing on the competitiveness of SMEs in the sendang batik center directly or through marketing performance. The analytica; technique used is path analysis through as structural equation mode (SEM) based on partial least square (PLS). The results showed that there was a positive influence of entrepreneurial marketing on the competitiveness and marketing performance of the sendang batim center. Significant marketing performance mediates the relationship between entrepreneurial marketing and the competitiveness of SMEsin the sendang batik center at a significance level of 10 percent.
Pengaruh Disiplin Kerja Dan Kualitas Pelayanan Publik Terhadap Kepuasan Masyarakat Pada Kantor Kecamatan Bungah Kabupaten Gresik Muhammad Imron Hamzah
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 1 No. 3 (2023): September : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v1i3.386

Abstract

This research aims to find out whether work discipline and quality of public services influence public satisfaction at the Bungah sub-district office, Gresik district. This research uses primary data by distributing questionnaires to all employees. The population used is people who provide services at the Bungah sub-district office. The analysis technique used is multiple linear regression analysis. The results obtained are that work discipline has a positive and significant effect on community satisfaction at the Bungah sub-district office, Gresik district. and service quality has a positive and significant effect on community satisfaction at the Bungah District office, Gresik Regency.
Co-Authors Henny Mahmudah