Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Riayah: Jurnal Sosial dan Keagamaan Jurnal Penelitian Ilmu-Ilmu Sosial
Muadzimah, Zumrotul
Unknown Affiliation
Humanities Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Utilization of Social Media as Marketing Dawet Ireng in Kayen District Muadzimah, Zumrotul
Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 3 No. 2 (2022)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.48 KB) | DOI: 10.23917/sosial.v3i2.1077

Abstract

Kayen is one of the sub-districts in Pati Regency, Central Java, which is located in South Pati. One of the local specialty drinks in the Kayen District is Dawet Ireng. The presence of modern culinary shifts regional specialties such as dawet ireng. The problem in marketing dawet ireng in Kayen District is still using conventional marketing yet not maximizing and using existing digital marketing such as Instagram, ShoopieFood, GoFood and others. The writing method uses qualitative research methods, data collection can be obtained from the results of interviews, observations, documentation, and combinations or trigulation. Data analysis techniques were carried out using data analysis techniques proposed by Miles and Huberman which included data reduction (data reduction), data presentation (data display), and conclusions or verification (conclusion drawing). Based on the research results, the seller of dawet ireng has not fully used social media as a marketing medium in sales. Still using the conventional way by waiting for buyers to come, there is no training on entrepreneurship training, so they are still not familiar with selling at ShopeeFood and GoFood.
Modernisasi dalam Masyarakat Samin di Desa Klopoduwur Kecamatan Banjarejo Kabupaten Blora Sujarwo, Joko; Muadzimah, Zumrotul; Wati, Diah Ayu Widya; Sutopo, Sutopo; Wirajaya, Asep Yudha
Ri'ayah: Jurnal Sosial dan Keagamaan Vol 8 No 2 (2023): Spirituality, Religion and Culture
Publisher : Pascasarjana IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/riayah.v8i2.7703

Abstract

The desire to live in a more modern direction is evident in today's tribal traditions in Indonesia. The Samin community in Klopoduwur Village, Banjarejo District, Blora Regency is one of the tribes experiencing this condition. This study aims to determine modernization in the life of the Samin community in Klopoduwur Village, Banjarejo District, Blora Regency. This research includes a qualitative-descriptive study. The data in this study are in the form of utterances by predetermined informants, namely village officials, traditional leaders, and the general public; writings containing explanations about modernization and life of the Samin people. The research data were collected using interviews, observation, documentation, reading and note-taking techniques. The analysis model used in this paper is descriptive. The results of the study show that the social changes that occur in the Samin Klopoduwur community can be seen in the ideological, educational, economic, and political dimensions. Even though it seems that it is very binding for its adherents to continue to carry out Samin's teachings, currently, there is a relaxation of this obligation by the traditional elders of Samin Klopoduwur. This desire for modern life tends to be seen in the young Samin community in Klopoduwur.
Co-Authors Asep Yudha Wirajaya Sujarwo, Joko Sutopo Sutopo Wati, Diah Ayu Widya