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All Journal Jurnal Riset Entrepreneurship Maqrizi : Journal of Economics and Islamic Economics
Nofriani, Olda
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Religion Economics, Econometrics & Finance Social Sciences

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PENGARUH KESADARAN HALAL, INFLUENCER, DAN ASAL PRODUK TERHADAP MINAT BELI PRODUK SKINCARE SAFI DI KOTA PADANG Mustion, Seppi; Nofriani, Olda; Wulandari, Natasya Amelia
Jurnal Riset Entrepreneurship Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i1.7098

Abstract

The aim of the research is to analyze the influence of halal awareness, influencers and product origin on interest in using Safi skincare products in Padang City. In line with that, we also want to see how the relationship between age factors such as age and length of product use impacts interest in buying skincare, both directly and indirectly. An explanation of these factors will strengthen previous findings which state that the main factor is interest in purchasing halal skincare. The method used is quantitative research. This research uses g-form to distribute an online survey collecting primary data from a total of 112 data using SPSS 25 analysis tools. The results of this research are that the influence of halal product awareness has a positive effect on interest in buying halal safi products in the city of Padang and The influence of influencers has a positive effect on interest in buying Safi products in Padang City and the influence of product origin has no effect on interest in buying Safi products in Padang City. This has implications. Many consumers are still not aware that this continues to happen regarding the importance of halal awareness, even though halal is a crucial factor for the continuity of economic activities, including halal skin care products which are more guaranteed and in line with Islamic teachings. And Safi needs to increase halal awareness from the combination of the two strategically so that it can attract and increase consumer interest.
Penggunaan Uang Elektronik dan Uang Virtual Sebagai Pengganti Uang Tunai di Indonesia Nofriani, Olda; Wira, Ahmad
Maqrizi: Journal of Economics and Islamic Economics Vol 4 No 1 (2024): Maqrizi : Journal of Economics and Islamic Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/maqrizi.v4i1.804

Abstract

Penelitian ini bertujuan untuk menganalisis perbandingan penggunaan dan keamanan antara uang elektronik dan uang virtual di Indonesia. Uang elektronik dan uang virtual merupakan dua inovasi dalam sistem pembayaran modern yang menawarkan kemudahan dan kecepatan transaksi baik secara online maupun offline. Uang elektronik, yang diterbitkan oleh bank atau lembaga keuangan berizin, umumnya digunakan untuk transaksi di merchant lokal seperti toko, swalayan, restoran, dan layanan publik. Sementara itu, uang virtual, yang dapat diterbitkan oleh perusahaan atau individu tanpa izin, sering digunakan untuk transaksi lintas negara, forex, trading online, dan belanja online. Studi ini menggunakan metode kualitatif dengan analisis deskriptif untuk mengidentifikasi karakteristik, kelebihan, dan kekurangan dari masing-masing jenis uang, serta implikasi keamanannya. Hasil penelitian menunjukkan bahwa meskipun keduanya menawarkan fleksibilitas dan kenyamanan, uang elektronik lebih aman dan diatur dengan baik, sementara uang virtual menawarkan kemudahan transaksi internasional namun memiliki risiko keamanan yang lebih tinggi. Temuan ini memberikan wawasan penting bagi pengguna dan regulator untuk memahami dinamika dan tantangan dalam penggunaan kedua jenis uang ini, serta perlunya kebijakan yang tepat untuk melindungi konsumen.
Co-Authors Ahmad Wira, Ahmad Mustion, Seppi Wulandari, Natasya Amelia