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All Journal Dinasti International Journal of Digital Business Management Riwayat: Educational Journal of History and Humanities Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Lenggana, Wulan Furrie
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Komunikasi Politik Tim Sukses Pemenangan Pemilu Anies-Amin dalam Membangun Dukungan Publik melalui Twitter Mukharomah, Nurul; Lenggana, Wulan Furrie
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.967

Abstract

Anies Baswedan and Muhaimin Iskandar are two political figures with different backgrounds and profiles, but both have significant achievements. They face rivalry in the 2024 election with other candidates from political parties or independents. Their winning teams played an important role in shaping the candidate's image and gaining public support, especially through social media. This research focuses on the political communication strategy of the AMIN success team in gaining public support via Twitter. The research method used is qualitative with in-depth interviews and observation. The research results show that the team successfully used four communication strategies: propaganda and persuasion, use of mass media, agenda setting and framing, and public participation and interaction. The successful team faced several obstacles, including segments of society that were not active on social media and limited campaign funds. This hinders the implementation of broader and more inclusive communication strategies, such as face-to-face campaigns and the use of traditional media. Even though the strategy on Twitter has succeeded in creating an interactive digital public space, it is still necessary to expand the reach of the campaign and overcome funding limitations to increase the overall effectiveness of the campaign.
Ice Breaking Method as Communication Strategy of Family Hope Program (PKH) Facilitators in Strengthening Relationships with the Community (Case Study: Communication Strategy of Facilitators to PKH Beneficiaries (PM) at RT 003 RW 001, Aren Jaya Village, East Bekasi District) Asih, Putri Sekar; Lenggana, Wulan Furrie
Riwayat: Educational Journal of History and Humanities Vol 7, No 4 (2024): October, Social Issue and Education
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i4.40452

Abstract

The communication strategy is designed as an effort by the Family Hope Program (PKH) facilitator to build effective communication with the community to strengthen relationships with the community, especially with beneficiaries (PM) of PKH social assistance. This study aims to determine the extent to which the communication strategy of PKH facilitators is implemented in strengthening relationships with the community using the ice-breaking method, the obstacles faced, and efforts to resolve these obstacles. This study uses a qualitative approach. The data obtained were through observation, interviews, and documentation with research subjects, namely PKH facilitators and PKH social assistance recipients with the research location in the community in the RT 003 RW 001 area of Aren Jaya Village, East Bekasi District. The study results showed that PKH facilitators used communication strategy steps to strengthen relationships with the community during P2K2 by adjusting the way of delivering education and selecting the type of ice-breaking to be given. PKH facilitators provide information that is easy for the community to understand. Small ice-breaking activities lighten the mood and build familiarity between PKH facilitators and the community. The communication strategy of PKH facilitators to strengthen relationships with the community through the ice-breaking method is concluded to strengthen relationships within the group, foster active participation of participants during P2K2 activities, and help the community understand the P2K2 lesson messages delivered by PKH facilitators.
The Impact of Brainstorming Techniques and Story Development on the Effectiveness of Digital Marketing Campaigns: An Empirical Study in the Digital Era Hidayat, Ade Suzan Afianty; Riskamelisyah; Lenggana, Wulan Furrie
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.4950

Abstract

This study examines the impact of brainstorming techniques and story development in digital marketing campaigns on engagement, conversion rates, and brand awareness. The use of brainstorming techniques that involve collaboration among marketing teams generates more creative, relevant, and engaging campaign ideas for the audience, which increases interactions such as likes, shares, and comments, as well as encourages further actions like purchases. Meanwhile, structured and emotional story development can create a deeper connection between the brand and the audience, ultimately enhancing brand awareness in the market. This study shows that both techniques can significantly improve the effectiveness of digital marketing campaigns, in terms of boosting audience engagement, conversion rates, and brand recognition. The practical implications of this research suggest that companies should involve the entire team in brainstorming sessions to create fresher and more relevant campaign ideas. Moreover, emotional storytelling development should be an integral part of marketing strategies. This research also opens up opportunities to compare brainstorming techniques with other creative methods and explore their application across various industry sectors. The findings of this study can enrich content marketing and storytelling theories, and serve as a guide for companies in designing more effective and creative digital marketing campaigns
Co-Authors Asih, Putri Sekar Hidayat, Ade Suzan Afianty Mukharomah, Nurul Riskamelisyah